Custobar Overview

Custobar helps e-commerce and omnichannel retailers enhance customer engagement by mastering data from various touchpoints. This platform automates personalized experiences across channels, making it easier for businesses to connect with their customers. Imagine a retail team using Custobar to gather and visualize customer data, uncovering insights that drive targeted marketing strategies. By identifying customer segments, they can tailor communications to meet individual needs, boosting revenue. Trusted by over 300 companies globally, Custobar is particularly popular in Finland. Its ability to transform data into actionable insights makes it a valuable tool for businesses aiming to improve customer relationships and grow their market presence.

Use Cases

Customers recommend Loyalty Management, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Custobar.

Other use cases:

  • Campaign Management
  • Channel Marketing
  • Customer Feedback Management
  • Segmentation And Targeting
  • Products & Pricelist Management
  • Contact List Management
  • Lifetime Value Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Custobar.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
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Custobar Use-Cases and Business Priorities: Customer Satisfaction Data

Custobar works with different mediums / channels such as Social Media. Facebook. Text SMS etc.

Custobar's features include Personalization, Micro Customer Segmenting, Widgets, etc. and Custobar support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Custobar analytics capabilities include Custom Reports, and Analytics.

Peer review evidence (same sources as the product rating summary)

"...When you want to use your own customer data to target marketing instead of relying fully on audiences provided by 3rd party marketing apps and cookies. ..." Customer Data and Marketing Automation Platform
"...ads the recency (R), frequency (F) and monetary value (M) to your customer data in order to use the values for further segmentation...." Customer Data Platform
"...Every trimester, we hold follow-up sessions with Custobar s customer success manager during which we examine current activities and determine how Custobar can help us move forward...." LensOnline

Custobar, Oracle Advertising and Customer Experience (CX), Kobie Loyalty Cloud, textLiving, Smarketing Cloud, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Custobar is a customer data platform that identifies your data. Its marketing automation supports every stage of the customer journey.

Custobar Customer wins, Customer success stories, Case studies

How does Custobar facilitate Loyalty Management?

What Are the key features of Custobar for Engagement Management?

What makes Custobar ideal for Campaign Management?

Why is Custobar the best choice for Channel Marketing?

11 buyers and buying teams have used Cuspera to assess how well Custobar solved their Customer Data Platform needs. Cuspera uses 443 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

 

Schuhhaus Walder AG - Retail - Medium

Zurich, Switzerland

Custobar helped Schuhhaus Walder AG unify 200,000 customer profiles across stores and online. The company used Custobar’s platform to connect their POS and e-commerce systems. This gave their marketi...ng team instant access to customer data. They launched personalized offers and improved loyalty program recognition. Walder now uses data to drive growth and reward VIP customers.

 

Futterplatz online GmbH - Retail - Small

Germany

Futterplatz online GmbH used Custobar to unlock access to 180,000 previously unreachable customers. Their old email provider limited outreach to just 10% of their database. By integrating Custobar wi...th Shopware 6 and JTL Wawi, Futterplatz unified customer data and improved segmentation. They now target offers based on purchase history and discount propensity. The expected result is €100,000 in annual profit and a path to double revenue.

 

Fiksuruoka (also operating as Foodello) - Retail - Medium

Helsinki, Finland

Custobar helped Fiksuruoka, an online grocery retailer, save 20 million kilograms of food from waste. Fiksuruoka used Custobar to send targeted messages about surplus groceries across email, SMS, app..., and web push. The platform unified customer data, enabled precise segmentation, and automated winback campaigns. Fiksuruoka saw an 8% higher conversion rate and an 18% increase in purchases from re-engaged customers. Custobar allowed Fiksuruoka to manage all communications from one place, supporting their mission to reduce food waste.

 

Scandinavian Outdoor - Retail - Medium

Turku, Finland

Custobar helped Scandinavian Outdoor use their customer data for better marketing. Columbia Road integrated AI agents with Custobar's platform. The team quickly found insights about customer behavior... and store performance. They used these insights to improve marketing for each store. The process was fast and easy, saving hours of manual work. The solution enabled data-driven decisions and set up future automation.

 

Ruohonjuuri - Retail - Small

Helsinki, Finland

Custobar helped Ruohonjuuri move from mass email to targeted marketing. They used customer data to segment audiences and personalize campaigns. Email open rates rose above 70% and conversion rates re...ached nearly 13%. Ruohonjuuri combined online and in-store data for a 360° customer view. Their new strategy increased engagement and improved marketing results.

 

Clous Mode - Retail - Small

's-Hertogenbosch, Netherlands

Custobar helped Clous Mode, a Dutch fashion retailer, boost conversion rates to 9%. The company used Custobar to combine online and offline customer data for targeted marketing. Clous Mode ran campai...gns focused on loyal customers, generating over €100,000 in sales in one month. The platform's analytics revealed that 20% of customers drive 70% of revenue. Clous Mode now delivers personalized experiences across email, social media, and direct mail.

How to create email templates in Custobar - Video tutorial

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Peers used Custobar for loyalty management and advertisement

Custobar Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.70/5

Read Reviews (6)
Custom Reports

4.17/5

Read Reviews (32)
Analytics

4.10/5

Read Reviews (12)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.70/5

Read Reviews (6)
Custom Reports

4.17/5

Read Reviews (32)
Analytics

4.10/5

Read Reviews (12)

Custobar Integrations

Custobar integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

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for Custobar

Overall Risk Meter

Low Medium High

Top Failure Risks for Custobar

Custobar Oy News

Product

Custobar's freshest updates, including finding campaigns by product!

Custobar has introduced several updates to enhance campaign management, including a new "BETA - Actions" view that allows users to find campaign actions by product and view product details. Additional features include customizable pop-up close button colors, preview images for pop-up and banner campaigns, and resolved issues with Meta and Google Ads campaigns. These updates aim to streamline campaign organization and improve user experience.

Custobar Oy Profile

Company Name

Custobar Oy

Company Website

https://www.custobar.com/

HQ Location

Helsinki, Southern Finland

Employees

11-50

Social

Financials

SEED