Playable Overview

Playable transforms email marketing with interactive video content, driving engagement and boosting sales. By integrating videos directly into emails, businesses can enhance customer interaction and increase lifetime value. This tool is particularly effective in the authoring and publishing sector, where captivating content is crucial. Playable's interactive video capabilities allow for a dynamic storytelling approach, capturing audience attention and fostering deeper connections. This results in higher conversion rates and improved customer retention. The platform's ability to seamlessly embed videos ensures that recipients engage with content without leaving their inbox, providing a streamlined user experience.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Playable.

Other use cases:

  • Advertisement
  • Engaging On Social Media
  • Content Management
  • Event Management
  • Generation Of New Leads
  • Social Media Marketing
  • Channel Marketing
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Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Playable.

Other priorities:

  • Acquire Customers
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Grow Market Share
  • Launch New Products
  • Improve Efficiency
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Playable Use-Cases and Business Priorities: Customer Satisfaction Data

Playable works with different mediums / channels such as Video. and E-Mail.

Playable's features include Ticketing, Templates, Personalization, etc. and Playable support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Playable analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Playable is helping companies large and small to drive response, engagement and sales by embedding video into their email campaigns...." Peer review

Playable, Easygenerator, Articulate Storyline, Buzzsprout, Broadstreet, etc., all belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Playable enhances video marketing effectiveness by using data science. Guesswork is replaced with data-driven insights for more impactful campaigns.

Playable Customer wins, Customer success stories, Case studies

What makes Playable ideal for Engagement Management?

What solutions does Playable provide for Sending & Publishing Communications?

What solutions does Playable provide for Campaign Management?

How efficiently Does Playable manage your Engaging On Social Media?

11 buyers and buying teams have used Cuspera to assess how well Playable solved their Authoring and Publishing needs. Cuspera uses 1667 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Authoring and Publishing needs.

Blizzard Entertainment - Entertainment - Entertainment

Playable helped Blizzard Entertainment boost player engagement with in-app video experiences. Blizzard used Playable and Braze to deliver interactive video content directly inside their games. Player...s could watch trailers, updates, and character intros without leaving the app. This approach improved purchase conversions and campaign performance. Blizzard saw higher engagement and more efficient cross-channel video delivery.

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A global digital media company - Media Production - Media Production

Playable helped a global digital media company boost in-app revenue by 339%. The company used Playable to add HD video to email and multichannel campaigns. This led to 1.1 million new subscribers and... 85% of customers receiving high-quality video content. The first video campaign launched in under 24 hours. Teams without technical skills managed campaigns easily. Customer engagement and sales increased significantly.

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Dasco - Automotive - automotive

Dasco wanted to launch their 2019 catalogue in a new way. They worked with Design Collective to create a video email campaign using Playable. The campaign used a 10-second animated video and a strong... call to action. The email was sent to Dasco's customer list. The campaign had a 37.3% click-to-open rate and 83% of respondents watched the video in full. This led to excellent rates of catalogue orders.

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Imperium Holdings - Real Estate - real estate

Imperium Holdings is a real estate investment and consulting company. They wanted to stand out in the competitive commercial property market. They used Playable's video email solution with Mailchimp ...to send video emails to clients. This helped them get a 19.8% click to open rate and 70% of recipients watched the full video. The video emails made it easy for them to get more quality sales leads.

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A leading real estate agency - Real Estate - real estate

Playable helped a leading real estate agency use HD video email campaigns to show property tours. The agency struggled to add videos to emails without high technical costs. Playable made it easy to s...end videos in emails and track engagement. The agency saw a 150% increase in tour and auction bookings. They cut technical resource expenses by 80%. Lead quality from email campaigns improved by 100%.

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A major airline - Airlines - Airlines

Playable helped a major airline boost email engagement with video marketing. The airline faced falling conversion rates from static email campaigns. Playable's solution enabled auto-play video in ema...ils, personalized booking, and dynamic segmentation. The airline saw a 220% ROI, a 31% increase in click-through rate, and a 2% drop in unsubscribes. They avoided 6,000 hours of manual video formatting.

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Frequently Asked Questions(FAQ)

for Playable

What is Playable used for?

Playable is a Authoring and Publishing Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Playable?

Ticketing, Templates and Personalization are some of the top features of Playable.

What are Playable alternatives?

Easygenerator, Articulate Storyline, Buzzsprout and Broadstreet are popular alternatives for Playable.

Where is Playable located?

Playable is headquartered at 4725 First Street, Suite 250 Pleasanton CA 94566 United States.
lightning

Peers used Playable for engagement management and sending & publishing communications

Playable Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (17)
Analytics

4.31/5 ★

Read Reviews (16)
Custom Reports

4.10/5 ★

Read Reviews (94)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (17)
Analytics

4.31/5 ★

Read Reviews (16)
Custom Reports

4.10/5 ★

Read Reviews (94)

Software Failure Risk Guidance

?

for Playable

Overall Risk Meter

Low Medium High

Top Failure Risks for Playable

Playable Inc. News

Product

Playable Pre-Braze Press Release

Playable announced expanded integration capabilities to enhance video experiences across customer engagement channels. The new features include AI-assisted video creation, video-first templates, and enhanced security updates. The platform's Release 1.0 supports major email clients, with plans to extend capabilities to additional channels throughout 2026. This update aims to simplify video deployment and reduce costs for marketers.

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Product

Playable Inc. announces expanded partner integration to support video ...

Playable Inc. has announced an expanded partner integration to enhance video experiences across customer engagement channels. The company is rolling out advancements such as AI-assisted video creation, new video templates, and enhanced security updates. These updates aim to simplify video deployment across platforms like email, SMS, and in-app messaging, reducing costs and improving consistency in video marketing.

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Partnership

Benchmark Email partners with Playable to bring instant-play video to email campaigns

Playable has partnered with Benchmark Email to integrate instant-play video into email campaigns, enhancing engagement and revenue for Benchmark's customers. This strategic partnership allows users to easily embed high-quality videos in emails without technical effort. The collaboration introduces a tiered pricing model and includes co-marketing activities like webinars to educate users on effective video email strategies.

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Partnership

Playable and PuppyDog announce strategic partnership to bring AI-powered personalized videos to multi-channel marketing - My Framer Site

Playable and PuppyDog have formed a strategic partnership to deliver AI-powered personalized videos for multi-channel marketing. This collaboration combines PuppyDog's AI-driven video creation with Playable's video delivery capabilities, enhancing customer engagement across web, mobile, and email platforms. The partnership aims to streamline video production and distribution, driving higher engagement and conversions.

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Playable Inc. Profile

Company Name

Playable Inc.

Company Website

https://playable.video/

HQ Location

4725 First Street, Suite 250 Pleasanton CA 94566 United States

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE