Customer stories

Product Business Settings

Customer.io is popular in Computer & Network Security, Education, and Publishing industries and is widely used by Small Business, Mid Market, and Large Enterprise.

Integrations

Other Demand Generation
Customer Feedback Management
Conversion Rate Optimization
Marketing Automation

Customer.io Product Overview

Customer.io leverages first-party data to craft personalized customer journeys across multiple channels. This data-driven platform excels in creating meaningful interactions, ensuring each communication is impactful and relevant. By integrating limitless data capabilities, Customer.io supports businesses in scaling their messaging automation efforts efficiently. Its unique selling point lies in its ability to transform customer communication, offering a competitive edge in delivering tailored experiences. This platform is particularly beneficial for marketers aiming to enhance their customer engagement strategies with precision and depth.

How satisfied the customers are with Customer.io use-cases

Reviews

"The onboarding experience at Customer.io was so great. Segment has the ‘replay’ feature, so it was super easy to switch over. Other companies claimed to have easy integrations with Segment but we found out the hard way that it wasn’t true." - Neal O’Grady
"Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our user...s. Plus they didn’t have the workflows Customer.io does." - Ben Spring

Customer.io Customer Insights, Testimonials and Case Studies

How can Customer.io enhance your Communication Management process?

How efficiently Does Customer.io manage your Engagement Management?

What benefits does Customer.io offer for Workflow Management?

How does Customer.io address your Onboarding Challenges?

How can Customer.io optimize your Drip Marketing Workflow?

What is Customer.io?

Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.

An integration with Customer.io provides the complete information of the user which helps in sending personalized messages to the individual. It’s A/B testing helps to review the data and further improve the performance.

Customer.io provides multiple ways to get real-time business data from the product which updates the user database. Its segmentation platform helps to enhance the performance by calculating the real-time and performance scale of the business and the workflow builder allows to create high-performance campaigns in an intuitive drag-and-drop interface to reach the customer whenever and wherever they are.

What is Customer.io used for?

Customer.io is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Workflow Management .

What are the top features of Customer.io?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Customer.io.

Who uses Customer.io?

Customer.io is used by Computer & Network Security, Education and Publishing among other industries.

What are Customer.io alternatives?

Yespo Оmnichannel CDP, Bonjoro, ExpertSender and Lead Liaison are popular alternatives for Customer.io.

Where is Customer.io located?

Customer.io is headquartered at 921 SW Washington Street, Suite 820, Portland, Oregon, 97205.

11 buyers and buying teams have used Cuspera to assess how well Customer.io solved their Marketing Automation needs. Cuspera uses 1451 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Customer.io testimonial

Neal O’Grady

Co-Founder

Demand Curve

The onboarding experience at Customer.io was so great. Segment has the ‘replay’ feature, so it was super easy to switch over. Other companies claimed to have easy integrations with Segment but we found out the hard way that it wasn’t true. Testimonial By Neal O’Grady
Customer.io testimonial

Ben Spring

Co-Founder

TryHackMe

Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our users. Plus they didn’t have the workflows Customer.io... does.

Testimonial By Ben Spring
Customer.io testimonial

Heloisa Assis

Marketing Manager

Olivia

Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis
CUSTOMERS TESTIMONIALS
Customer.io testimonial

Neal O’Grady

Co-Founder

Demand Curve

The onboarding experience at Customer.io was so great. Segment has the ‘replay’ feature, so it was super easy to switch over. Other companies claimed to have easy integrations with Segment but we found out the hard way that it wasn’t true. Testimonial By Neal O’Grady
Customer.io testimonial

Ben Spring

Co-Founder

TryHackMe

Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our users. Plus they didn’t have the workflows Customer.io... does.

Testimonial By Ben Spring
Customer.io testimonial

Heloisa Assis

Marketing Manager

Olivia

Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis

LES MILLS+ - Health, Wellness And Fitness

LES MILLS+ faced a challenge with declining demand for home workouts. They needed to reduce churn and boost customer lifetime value during their busiest time. They developed a custom data model to id...entify at-risk customers and used personalized, multi-channel messaging to promote annual subscriptions. As a result, they retained 53% of customers predicted to churn and converted 80% of at-risk customers to annual memberships in less than two months.

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Notion - Computer Software

Customer.io helped Notion scale lifecycle marketing to millions of users worldwide. The Notion team used Customer.io to create localized onboarding campaigns, increasing conversion rates by 6-7%. Per...sonalized onboarding emails achieved a 49-51% open rate and a 1-1.5% click-through rate. A/B testing with Customer.io improved open rates by 20% for product launches. The lifecycle team drove measurable impact and millions in value for Notion.

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Attio - Computer Software - Medium

Customer.io helped Attio automate messaging after their product launch. Attio used Customer.io to connect data from Intercom, Segment, and their CRM. They built onboarding campaigns that doubled rete...ntion past 30 days. Mobile workflows improved conversion rates to 20-30%. Attio achieved an 80% renewal rate with automated billing. Customer.io enabled scalable, personalized marketing automation for Attio's CRM platform.

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Suitsupply - Apparel & Fashion

Customer.io helped Suitsupply automate personalized email marketing. Their campaigns saw 5-7x more engagement and 5-10x higher conversions than before. The team used SKU-level data and pre-approved t...emplates to streamline design and maintain brand standards. Automation reduced the workload for their small design team. Suitsupply improved onboarding, cross-selling, and abandoned cart recovery with targeted messaging.

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WIN Reality - Sports Technology - Medium

Customer.io helped WIN Reality centralize their marketing automation and customer data. Before, WIN Reality struggled to activate first-party data and personalize messages. With Customer.io and Data ...Pipelines, they tracked user activity, reduced drop-off, and improved campaign targeting. They expanded their confirmation flow to four personalized emails, leading to a 4x increase in booking sessions in four months. The team now controls email, SMS, and push notifications, supporting rapid growth.

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Mysa - Consumer Electronics - Medium

Customer.io helped Mysa boost email marketing revenue by 592%. Mysa used advanced audience segmentation and hyper-personalized messages. They integrated Shopify via Zapier for abandoned cart automati...on, achieving a 2.2% conversion rate. Their onboarding and NPS survey flows improved customer engagement. Mysa also used Customer.io as their main CRM and data source, streamlining lead management and campaign targeting.

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Customer.io Product Tour

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Peers used Customer.io for communication management and engagement management

Customer.io Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)

Software Failure Risk Guidance

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for Customer.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Customer.io

Customer io Profile

Company Name

Customer io

Company Website

https://customer.io/

Year Founded

2012

HQ Location

921 SW Washington Street, Suite 820, Portland, Oregon, 97205

Employees

101-250

Social

Financials

SERIES A