DISQO Overview

DISQO's advertising effectiveness measurement platform is a game-changer for marketers looking to grasp the true impact of their campaigns. This platform provides insights into both brand and performance outcomes, cutting across various media and platforms. Imagine understanding your advertising's incremental effects without the usual guesswork. That's what DISQO offers. It's like having a magnifying glass for your media spend, revealing how each element contributes to your overall strategy. For those tired of vague metrics, DISQO delivers clarity, giving marketers the confidence to make informed decisions.

Use Cases

Customers recommend Market Research, Advertisement, Engaging And Following Up, as the business use cases that they have been most satisfied with while using DISQO.

Other use cases:

  • Campaign Management
  • Social Media Management
  • Digital Marketing
  • Content Management
  • Sending & Publishing Communications
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Business Priorities

Grow Market Share and Improve Efficiency are the most popular business priorities that customers and associates have achieved using DISQO.

Other priorities:

  • Build Brand Awareness
  • Improve ROI
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DISQO Use-Cases and Business Priorities: Customer Satisfaction Data

DISQO's features include Feedback Surveys. and DISQO support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also DISQO analytics capabilities include Custom Reports, and Analytics.

Peer review evidence (same sources as the product rating summary)

"...To understand the impact that such technology advancements will have on market research, below are highlights from the Q&A session with Isaac Rogers, CEO, 20|20 Research; Kristi Zuhlke, CEO, KnowledgeHound; Steve Mast, President and Chief Innovation Officer, Delvinia. ..." AI, Blockchain and Automation: Changes Ahead for the MR Ecosystem
"...We connect every market researcher, marketer and advertiser with real people — powering advanced insights and confident decisions. ..." Disqo
"...Every day, we field focus groups, in-depth interviews, and discussions with our highly engaged audience. ..." Solutions

DISQO, belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

DISQO's CX Platform links customer feedback with actual behavior through Brand Lift, Outcomes Lift, Market Research, and Surveys. Insights are deepened to connect what customers say and do.

DISQO Customer wins, Customer success stories, Case studies

What makes DISQO ideal for Market Research?

How efficiently Does DISQO manage your Engaging And Following Up?

How can DISQO enhance your Campaign Management process?

 

Vevo - Media And Entertainment - Large

Vevo Names DISQO as Preferred Brand Outcomes Measurement Partner in the ...

New York, USA

Vevo has named DISQO as its preferred brand outcomes measurement partner in the U.S., expanding their collaboration to enhance cross-platform brand impact measurement. DISQO's deterministic intellige...nce offers Vevo deeper insights into consumer behavior across connected TV, mobile, and desktop. This partnership helps advertisers understand the impact of Vevo's content on engagement and conversion, shifting from reactive reporting to proactive strategy.

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VITRO and PDi - Marketing And Advertising - Medium

San Diego, USA

DISQO’s Brand Lift solution measured a CTV ad campaign for an energy drink brand, managed by VITRO and PDi. The campaign used AI targeting to reach active adults aged 18-29, focusing on women. The br...and saw an 8x lift in aided awareness and a 2.4x increase in purchase intent. AI-driven strategies and CTV ads helped the brand stand out in a crowded market. DISQO provided actionable insights to optimize ad performance.

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Havas Media Network - Marketing And Advertising - Large

New York, USA

DISQO’s Brand Lift helped Havas Media Network measure the impact of a cross-media campaign for a pharmaceutical client. The goal was to boost RSV awareness and increase vaccination rates among parent...s of infants. Havas used DISQO’s single-source methodology to track ad effectiveness across channels. The campaign saw a significant rise in RSV awareness and vaccine intent. Data-driven insights guided message delivery on trusted platforms, improving public health outcomes.

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A leading global media and entertainment company - Media Production - Very Large

DISQO Brand Lift helped a leading global media and entertainment company measure the impact of premium video ads during a major live sports event. The company wanted to prove that premium video adver...tising drives real brand lift, not just reach, across TV and digital. DISQO Brand Lift provided person-level insights on awareness, consideration, favorability, and purchase intent. The results showed statistically significant lift across the funnel, outperforming industry benchmarks. This validated the value of premium video advertising for brand impact.

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Top streaming platform - Entertainment - Large

Disqo helped a top streaming platform measure the impact of an OTT ad campaign for a major coffee retailer. The challenge was to show brand lift for a company with nearly 100% awareness. Disqo's solu...tion used behavioral measurement, not just attitudinal data, to track real results. The study proved the campaign was successful, even when traditional metrics suggested otherwise. This approach revealed the true value of OTT advertising.

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Experian - Financial Services - Very Large

London, UK

Experian used the DISQO CX platform to collect rapid consumer feedback for product development. The platform let Experian ask 200 times more questions to their audience. This helped Experian make use...r-centered product decisions. DISQO gave Experian more speed, flexibility, and control in their research. The company built a stronger culture of customer-centricity. Insights from DISQO drove investment in Experian’s insights function.

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DISQO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.41/5 ★

Read Reviews (8)
Analytics

4.20/5 ★

Read Reviews (26)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.41/5 ★

Read Reviews (8)
Analytics

4.20/5 ★

Read Reviews (26)

Software Failure Risk Guidance

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for DISQO

Top Failure Risks for DISQO

Disqo News

Product

DISQO Launches AI Search Lift for Measuring Ad Impact on LLMs

DISQO has launched AI Search Lift, a product designed to measure the impact of advertising within AI-powered environments like large language models (LLMs). This tool helps brands assess whether ad exposure leads to increased engagement in AI systems, addressing the challenge of visibility in AI-assisted consumer journeys. The product measures interactions such as AI brand search and competitive search, offering insights into consumer behavior in AI-driven discovery processes.

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Product

DISQO Launches AI Search Lift for LLM Ad Measurement

DISQO has launched AI Search Lift, a new product designed to measure the impact of advertising on consumer behavior within conversational AI and LLM platforms. This tool helps marketers assess media effectiveness as consumer search shifts towards AI-driven environments. It uses a consent-based, deterministic attribution framework to quantify behavioral changes, providing insights into advertising's influence on brand interactions.

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Product

DISQO Launches AI Search Lift, the First Product to Measure the Incremental Effect of Advertising on LLMs and AI Discovery

DISQO launched AI Search Lift, a product that measures the incremental effect of advertising on brand interactions within LLMs and AI-powered search environments. This tool helps marketers understand advertising impact as consumer discovery increasingly occurs in AI contexts. AI Search Lift integrates with DISQO's outcomes intelligence platform, enhancing advertising effectiveness measurement.

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Product

DISQO Launches AI Search Lift, the First Product to Measure the ...

DISQO has launched AI Search Lift, a new product designed to measure the incremental effect of advertising in AI-powered search environments. This product helps marketers understand how advertising influences brand interactions within LLMs and AI-driven discovery, addressing the growing challenge of signal loss in consumer journeys. AI Search Lift is available to DISQO customers and complements emerging AEO and GEO strategies.

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Disqo Profile

Company Name

Disqo

Company Website

//disqo.com

HQ Location

400 N Brand Blvd 6th floor Glendale, CA 91203

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