Feefo Overview

Feefo empowers businesses to leverage authentic customer feedback for informed decision-making. The platform transforms reviews into actionable insights, allowing companies to unlock hidden value from customer voices. Feefo supports the entire process from inviting and collecting reviews to managing, displaying, and analyzing them. By focusing on the authenticity of customer feedback, businesses can build trust and gain a competitive edge. Unique insights derived from Feefo can guide strategic decisions, enhancing customer experience and business growth.

Use Cases

Customers recommend Rating And Review Management, Customer Feedback Management, Advertisement, as the business use cases that they have been most satisfied with while using Feefo.

Other use cases:

  • Campaign Management
  • Scheduling Post To Social Media
  • Engagement Management
  • Generation Of New Leads
  • Sending & Publishing Communications
  • Training & Onboarding
  • Lead Qualification: Technographic
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Feefo.

Other priorities:

  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve Efficiency
  • Improve Visibility
  • Improve ROI
  • Improve Consistency
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Feefo Use-Cases and Business Priorities: Customer Satisfaction Data

Feefo works with different mediums / channels such as Website. Promotions. Social Media etc.

Feefo's features include SEO, SEM, and Personalization. and Feefo support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Feefo analytics capabilities include Analytics, and Custom Reports.

Reviews

"...How to get good, unbiased feedback from customers who have bought our products and experienced our service...." Peer review by Executive Sponsor

Feefo, belong to a category of solutions that help Reviews and Reputation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Feefo helps businesses and consumers make better decisions with verified reviews. Feel confident in choices based on real-life feedback.

Popular Business Setting

for Feefo

Top Industries

  • Retail
  • Hospitality
  • Financial Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Feefo is popular in Retail, Hospitality, and Financial Services and is widely used by Mid Market, Small Business, and Enterprise.

Feefo Customer wins, Customer success stories, Case studies

What benefits does Feefo offer for Rating And Review Management?

How does Feefo address your Customer Feedback Management Challenges?

How does Feefo address your Campaign Management Challenges?

What makes Feefo ideal for Scheduling Post To Social Media?

12 buyers and buying teams have used Cuspera to assess how well Feefo solved their Reviews and Reputation needs. Cuspera uses 356 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Reviews and Reputation needs.

 

Jet2.com wins Feefos 2025 Exceptional Service Award

Jet2.com received Feefos 2025 Exceptional Service Award, recognizing its outstanding customer service and high engagement with verified customer reviews. Feefo, a customer review and insights platfor...m, has partnered with Jet2.com for seven years to collect and analyze feedback. Only 32 businesses earned this award in 2025, with Jet2.com the sole airline honored.

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Worldwide Internet Insurance Services (WWIIS) - Insurance

Feefo helped WWIIS double their review response rate after switching from Trustpilot. WWIIS used Feefo's verified reviews to remove fake and duplicate feedback. They improved customer retention by ch...anging renewal notifications to show exact expiration dates. Feefo enabled better complaint handling and pattern recognition. WWIIS saw higher customer satisfaction and used review data to celebrate staff and improve marketing.

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Atom bank - Banking

Atom bank uses Feefo and Trustpilot to build trust with customers. As an app-only bank, Atom bank needed to prove its credibility without physical branches. They collect customer reviews on both plat...forms to show transparency and meet financial industry standards. Feefo helps them measure Net Promoter Score and gather verified feedback. This approach supports compliance with UK Consumer Duty rules and reassures new customers.

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1st Class Credit Union - Financial Services - Small

Feefo helped 1st Class Credit Union boost trust and drive member-led innovation. They unified reviews and surveys, replacing Google Reviews and SurveyMonkey with Feefo's verified platform. The annual... survey saw a 52% completion rate, giving deep insight into member needs. Feedback led to new tools like a savings calculator and a redesigned app. Staff morale rose as reviews highlighted individual contributions. Feefo reviews now power their marketing and build credibility.

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EE Store - Consumer Electronics

Feefo helped EE Store boost trust and drive eCommerce growth in consumer electronics. EE Store switched from an in-house review system to Feefo for verified reviews and better product insights. The S...yndication feature let them show reviews for new products right away, helping sales from launch. Feefo's platform gave EE Store data to improve customer service and make better business decisions. EE Store also uses Feefo to reply to every review, keeping service standards high.

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Croner-i - Information Services - Large

Feefo helps Croner-i collect and use customer feedback at every stage. Croner-i sets team targets for Feefo reviews and rewards staff for great feedback. They use Feedback Request Manager to track se...rvice quality and make real changes, like updating keywords in their resource database. Their feedback strategy led to winning the Platinum Trusted Service Award multiple years. Staff are celebrated for outstanding customer service, driving continuous improvement.

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Reviews matter. Feefo verified reviews matter more

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Peers used Feefo for rating and review management and customer feedback management

Feefo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.84/5 ★

Read Reviews (2)
Analytics

4.89/5 ★

Read Reviews (50)
Custom Reports

4.57/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.84/5 ★

Read Reviews (2)
Analytics

4.89/5 ★

Read Reviews (50)
Custom Reports

4.57/5 ★

Read Reviews (17)

Software Failure Risk Guidance

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for Feefo

Overall Risk Meter

Low Medium High

Top Failure Risks for Feefo

Feefo Holdings Limited News

Executive

Feefo appoints chief revenue officer - led double-digit growth for £3.2bn business

Feefo has appointed a new chief revenue officer, bringing on an executive with a track record of driving double-digit growth at a business valued at 3.2 billion. This leadership change aims to accelerate Feefo's revenue and market expansion in the customer review and insights software sector.

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Feefo Holdings Limited Profile

Company Name

Feefo Holdings Limited

Company Website

https://business.feefo.com/

Year Founded

2010

HQ Location

60 Hudson Street, Suite 1810, New York, NY 10013

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

M&A