Freshmarketer Overview

Freshmarketer is a marketing automation software that enhances customer experience through behavioral segmentation, AI chatbots, and personalized campaigns. Key features include CRM customization, A/B testing, and a drag-and-drop journey builder.

Use Cases

Customers recommend Funnel Analysis, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Freshmarketer.

Other use cases:

  • Digital Marketing
  • Generation Of New Leads
  • Helpdesk Management
  • Sending & Publishing Communications
  • Workflow Management
  • Social Media Analytics
  • Advertisement
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Freshmarketer.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Consistency
  • Improve Efficiency
See all business priorities See less business priorities

Freshmarketer Use-Cases and Business Priorities: Customer Satisfaction Data

Freshmarketer works with different mediums / channels such as Website. and E-Mail.

Freshmarketer's features include Personalization, Recording, Landing Page, etc. and Freshmarketer support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Freshmarketer analytics capabilities include Analytics, and Custom Reports.

Reviews

"...You can create and manage campaigns right from your browser...." Peer review by Verified Reviewer, Marketing and Advertising

Freshmarketer, Lead Liaison, Hey Oliver, Paminga, Makesbridge, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Freshmarketer

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Freshmarketer is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Enterprise, and Mid Market.

Freshmarketer Customer wins, Customer success stories, Case studies

How can Freshmarketer enhance your Funnel Analysis process?

How can Freshmarketer optimize your Engagement Management Workflow?

What benefits does Freshmarketer offer for Campaign Management?

What Are the key features of Freshmarketer for Digital Marketing?

What makes Freshmarketer ideal for Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well Freshmarketer solved their Marketing Automation needs. Cuspera uses 547 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

 

Revenues up 18%, losses down 91% - whatever Freshworks is doing, just keep doing it

Freshworks reported an 18% increase in Q2 revenues and a 91% reduction in net losses, driven by investments in AI, Employee Experience, and Customer Experience. The Freddy Copilot AI was included in ...over 55% of large new deals, with 5,000 customers now using AI products, generating over $20 million in ARR. Notable customer wins include KAYAK, Honda Motor Europe, Nexstar Media Group, and Michaels Stores, each benefiting from Freshworks' solutions.

Read on →

HelloFresh - Food & Beverages - Food & Beverages

Freshservice helped HelloFresh fix supply chain issues fast. The company replaced manual forms and spreadsheets with automated workflows and a unified portal. Teams now track incidents by ingredient ...and use advanced analytics for better reporting. Collaboration improved with Team Huddle, and agents resolve incidents faster. Finance and procurement teams track costs and claims in one place, boosting revenue collection.

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AG Barr - Manufacturing - Manufacturing

Freshservice helped AG Barr resolve 60% of tickets using AI agents. The company switched from a legacy helpdesk tool that lacked ITIL features and reporting. Freshservice offered easy integration wit...h Google Workspace, workflow automation, and asset management. AG Barr quickly adopted the platform, improved change management, and saved agents time. Over 2000 tickets are closed each month with the AI agent.

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University of Aberdeen - Education - Education

Freshservice and Freddy AI helped University of Aberdeen cut ticket resolution time by 81%. The IT team deflected 10,200 tickets and increased ticket capacity by 208%. Automation saved 405 working da...ys per year. Students and staff reported a 98.6% CSAT score. The university modernized ITSM with AI, analytics, and automation.

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Kongskilde Industries - Manufacturing - Manufacturing

Freshsales helped Kongskilde Industries digitize their sales process. The company faced low visibility into leads, poor revenue forecasting, and disconnected legacy tools. Employees chose Freshsales ...for its easy dashboard, fast setup, and strong integration. Kongskilde implemented Freshsales in just four months, staying within a $26,000 budget. Now, 50 agents use the CRM for deal management, sales forecasting, and mobile access.

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Woolacombe Bay Holiday Parks - Hospitality - Hospitality

Freshdesk Omni and Freddy AI helped Woolacombe Bay Holiday Parks cut average resolution time by 69%. Agents now feel more confident using digital channels. 83% of customers moved from phone to digita...l support. Agent satisfaction rose by 25%. Freddy AI Copilot features like tone enhancer and rephraser improved message quality and consistency across locations.

Read on →

Frequently Asked Questions(FAQ)

for Freshmarketer

What is Freshmarketer?

Freshmarketer is a marketing automation software that transforms marketing by delivering exceptional customer experience. It attracts website visitors, starts contextual conversations, gathers behavior data, and turns the website into a lead generation machine. It is ideal for marketing teams looking to deliver more personalized customer experiences and build a better partnership between marketing and sales.

Freshmarketer enables level up marketing by creating unique buyer experiences, features such as behavioral segmentation, behavioral targeting, and personalization provide insights into customer behavior and allow to segment customers based on their actions and run personalized campaigns, also comes with a self-serve landing page builder and native CRO, and automate conversations using AI chatbots integrated as chat widgets on website and instant messaging apps like Facebook Messenger. CRM customization features like the auto-profile enrichment can automatically update lead, contact, and customer account profiles save time on doing repetitive administrative work.

Key features include behavioral segmentation, basic segmentation, tasks and appointments tracking, advanced CRM customization, drag and drop marketing Journey builder, A/B testing, heatmap, freddy AI insights, session replay, form analysis, landing page builder, and more.

What is Freshmarketer used for?

Freshmarketer is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Funnel Analysis, Engagement Management and Campaign Management .

What are the top features of Freshmarketer?

Personalization, Recording and Landing page are some of the top features of Freshmarketer.

Who uses Freshmarketer?

Freshmarketer is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Freshmarketer alternatives?

Lead Liaison, Hey Oliver, Paminga and Makesbridge are popular alternatives for Freshmarketer.

Where is Freshmarketer located?

Freshmarketer is headquartered at 2950 S. Delaware Street, Suite 201, San Mateo CA 94403.
lightning

Peers used Freshmarketer for funnel analysis and engagement management

Freshmarketer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (4)
Analytics

4.65/5 ★

Read Reviews (85)
Custom Reports

4.57/5 ★

Read Reviews (106)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (4)
Analytics

4.65/5 ★

Read Reviews (85)
Custom Reports

4.57/5 ★

Read Reviews (106)

Freshmarketer Integrations

Freshmarketer integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.57/5 ★

Read Reviews (45)
Data Export

4.43/5 ★

Read Reviews (31)

Few API Integrations for Freshmarketer

MailerSend

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Typeform

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Mailchimp

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Freshmarketer

Overall Risk Meter

Low Medium High

Top Failure Risks for Freshmarketer

Freshworks Inc News

Executive

Freshworks Appoints Kuntal Vahalia as Senior Vice President ...

Freshworks has appointed Kuntal Vahalia as Senior Vice President, Global Channels and Alliances. Vahalia will lead Freshworks' global partner strategy, focusing on expanding upmarket and enhancing partnerships with global system integrators. His role aligns with Freshworks' strategy to grow its employee experience segment, which has reached $500 million in ARR.

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Executive

Freshworks Inc. Appoints Kuntal Vahalia as Senior Vice President ...

Freshworks Inc. has appointed Kuntal Vahalia as Senior Vice President, Global Channels and Alliances. Vahalia will lead the company's global partner strategy and execution, focusing on expanding Freshworks' presence in the employee experience segment. He brings extensive experience from previous roles at Anaplan, Salesforce, MuleSoft, and ThoughtSpot.

Read more →
Financial

Freshworks to Announce First Quarter 2026 Financial Results on ...

Freshworks Inc. will announce its first quarter 2026 financial results on May 5, 2026, with a live audio webcast scheduled to discuss the results and business highlights.

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Financial

Freshworks Schedules Q1 2026 Results for May 5

Freshworks has scheduled its Q1 2026 financial results announcement for May 5, 2026. The company will host a live webcast to discuss the quarter's performance and operational highlights. The announcement is significant as Freshworks serves around 75,000 corporate clients, including Bridgestone and Sony Music, and may provide insights into enterprise adoption trends and future growth.

Read more →

Freshworks Inc Profile

Company Name

Freshworks Inc

Company Website

https://www.freshworks.com/

Year Founded

2010

HQ Location

2950 S. Delaware Street, Suite 201, San Mateo CA 94403

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

SERIES H