Google Ad Manager Overview

Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.

Use Cases

Customers recommend Advertisement, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Ad Manager.

Other use cases:

  • Engagement Management
  • Content Management
  • Products & Pricelist Management
  • Digital Marketing
  • Forecasting
  • Sales Call Management
  • Social Media Analytics
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ad Manager.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Enhance Customer Relationships
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Google Ad Manager Use-Cases and Business Priorities: Customer Satisfaction Data

Google Ad Manager works with different mediums / channels such as Display Advertisement. Doubleclick. Games etc.

Google Ad Manager's features include SEM, Video Hosting, Dashboard, etc. and Google Ad Manager support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Google Ad Manager analytics capabilities include Analytics, and Custom Reports.

Reviews

"We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure." - Christoff S

Google Ad Manager, Broadstreet, Klaviyo, Stackadapt, Robly, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Ad Manager

Top Industries

  • Computer Software
  • Transportation/Trucking/Railroad
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Google Ad Manager Customer wins, Customer success stories, Case studies

How can Google Ad Manager optimize your Communication Management Workflow?

What Are the key features of Google Ad Manager for Campaign Management?

How can Google Ad Manager enhance your Engagement Management process?

How efficiently Does Google Ad Manager manage your Content Management?

11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Christoff S

Strategic Lead

symplr
We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S
Google Ad Manager testimonial

Srikanth S

Vice President and General Manager

1Weather
Our goal is to create the optimal mix between programmatic and direct sales, while allowing buyers from across the spectrum to access each impression. Testimonial By Srikanth S
Google Ad Manager testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International
Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Christoff S

Strategic Lead

symplr
We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S
Google Ad Manager testimonial

Srikanth S

Vice President and General Manager

1Weather
Our goal is to create the optimal mix between programmatic and direct sales, while allowing buyers from across the spectrum to access each impression. Testimonial By Srikanth S
Google Ad Manager testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International
Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
 

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Reporting on Key Values

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Ad Manager

What is Google Ad Manager?

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.

It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.

Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.

What is Google Ad Manager used for?

Google Ad Manager is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Communication Management and Campaign Management .

What are the top features of Google Ad Manager?

SEM, Video hosting and Dashboard are some of the top features of Google Ad Manager.

Who uses Google Ad Manager?

Google Ad Manager is used by Computer Software, Transportation/Trucking/Railroad and Marketing And Advertising among other industries.

What are Google Ad Manager alternatives?

Broadstreet, Klaviyo, Stackadapt and Robly are popular alternatives for Google Ad Manager.

Where is Google Ad Manager located?

Google Ad Manager is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Ad Manager for advertisement and communication management

Google Ad Manager Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)

Google Ad Manager Integrations

Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.96/5 ★

Read Reviews (73)
Data Import

3.74/5 ★

Read Reviews (290)

Few API Integrations for Google Ad Manager

Copper

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pastel

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OneDesk

4.06 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tubular

4.84 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Google Ad Manager

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ad Manager

Google LLC News

Product

Google Introduces TranslateGemma Open Models for Multilingual Translation

Google has launched TranslateGemma, a suite of open translation models based on the Gemma 3 architecture, designed for multilingual translation across 55 languages. Available in three sizes4B, 12B, and 27B parametersthe models are optimized for various environments, including mobile, edge, and cloud. They emphasize efficiency and quality, particularly for cost-sensitive and on-device applications, and support further research with nearly 500 additional language pairs.

Read more →
Product

Google blurs the line between search and chat by linking AI Overviews to AI Mode

Google is enhancing its Search experience by integrating AI Overviews with AI Mode, allowing users to transition from AI-generated summaries to conversational exchanges. The update introduces Gemini 3 as the default model for AI Overviews globally, aiming to make Search more interactive and personalized. This reflects Google's strategy to transform Search into a dialogue-based, AI-driven tool.

Read more →
Product

Google drops agentic vision for Gemini 3 flash

Google introduced Agentic Vision for its Gemini 3 Flash AI model, enhancing image processing with visual reasoning and Python code integration. This feature allows the AI to analyze images actively, improving detail recognition and reducing hallucinations. Available in Google AI Studio and Vertex AI, it also excels in coding tasks, outperforming previous models.

Read more →
Partnership

Commvault Expands Google Cloud Partnership to Strengthen Cyber Resilience

Commvault has expanded its partnership with Google Cloud to enhance cyber resilience and data protection for enterprises. This collaboration introduces new capabilities such as immutable, air-gapped backups, rapid application recovery with Commvault Cloud Rewind, and advanced compliance search for Google Workspace. These features aim to bolster defenses against ransomware and support regulatory compliance, available through Google Cloud Marketplace.

Read more →

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Facebook Linkedin Twitter

Financials

SERIES A