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Google Ad Manager: Use-Cases, Insights and Reviews | 2025 Cuspera

4.11 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(2602)

Integrated Advertising Management Platform - Google Ad Manager

AI Powered

Google Ad Manager Overview

Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.

Use Cases

Customers recommend Advertisement, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Ad Manager.

Other use cases:

Engagement Management
Content Management
Products & Pricelist Management
Digital Marketing
Forecasting
Sales Call Management
Social Media Analytics

See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ad Manager.

Other priorities:

Enter New Markets Internationally Or Locally
Acquire Customers
Launch New Products
Enhance Customer Relationships
Grow Market Share
Scale Best Practices
Build Brand Awareness
Improve Visibility
Improve Efficiency
Improve Stakeholder Relations

See all business priorities See less business priorities

Google Ad Manager Use-Cases and Business Priorities: Customer Satisfaction Data

Google Ad Manager works with different mediums / channels such as Display Advertisement. Doubleclick. Games etc.

Google Ad Manager's features include SEM, Video Hosting, Dashboard, etc. and Google Ad Manager support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Google Ad Manager analytics capabilities include Analytics, and Custom Reports.

Reviews

"At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads Manager to keep up with market innovations." - Andrew Sutherland

Google Ad Manager, Broadstreet, Klaviyo, Stackadapt, Robly, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Ad Manager

Top Industries

Computer Software
Transportation/Trucking/Railroad
Marketing and Advertising

Popular in

Mid Market
Small Business
Enterprise

Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Google Ad Manager Use Cases

Why is Google Ad Manager the best choice for Advertisement?

Google Ad Manager displays advertisements on websites and mobile applications. It provides tools to track and analyze advertisement performance. Google Ad Manager has limitations, including a lack of custom date-based ad organization.

"...System can recognize creatives from different ad servers, so that makes trafficking of ads fairly simple...." Peer review by Lucia P, Sr Manager Customer Experience, Insurance

What Are the key features of Google Ad Manager for Communication Management?

Google Ad Manager helps publishers manage their advertising campaigns, track performance, and communicate with advertisers. The platform streamlines ad operations, reducing manual intervention and enabling publishers to efficiently manage direct and programmatic inventory. However, Google Ad Manager's limited compatibility with certain industry players may restrict publishers from accessing all potential revenue sources.

"...We use Google Ad Manager to work with Google AdWords and publish ads...." Peer review by Shannon McNamara, Digital Marketing, Flatiron

How can Google Ad Manager enhance your Campaign Management process?

Google Ad Manager assists in managing ad campaigns, tracking their performance, and monitoring publisher activity. It allows for the control of all campaigns within one platform. While the platform facilitates campaign management, it may have limitations in providing detailed tracking for individual campaigns, requiring users to seek customer service for specific reports.

"...In addition, as part of Google Marketing Platform, the company is introducing Display & Video 360, which blends features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center to provide a single collaboration hub for creative, agency, and media teams to work together on ad campaigns. ..." Google Phasing Out DoubleClick, AdWords Names in Rebranding Variety

What Are the key features of Google Ad Manager for Engagement Management?

Google Ad Manager helps websites increase ad revenue by enabling them to display ads in various locations where people engage with content. It also provides data on how users interact with ads, allowing website owners to tailor future ads. However, the platform's ability to track user interactions may be limited due to privacy concerns.

"...We are able to see what ad content our readers are the most open to and what they are more likely to engage with...." Peer review by User

What makes Google Ad Manager ideal for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Andrew Sutherland General Manager Bali Hai Cruises	At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads Manager to keep up with market innovations. Testimonial By Andrew Sutherland
Javier M Programmatic Sales Manager Alayans Media	As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values and interpreting troubleshooting information positi...vely impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative. Testimonial By Javier M
Erika Anggreini Corporate Director of Marketing Archipelago International	Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini

CUSTOMERS	TESTIMONIALS
Andrew Sutherland General Manager Bali Hai Cruises	At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads Manager to keep up with market innovations. Testimonial By Andrew Sutherland
Javier M Programmatic Sales Manager Alayans Media	As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values and interpreting troubleshooting information positi...vely impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative. Testimonial By Javier M
Erika Anggreini Corporate Director of Marketing Archipelago International	Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini

Case Studies

Retail

CASE STUDY Super-Pharm

Google Cloud Vertex AI helped Super-Pharm improve demand forecasting for its ecommerce site. The company increased inventory accuracy from 50% to 90%. Demand forecasting became 10 times more efficien...t. Super-Pharm optimized its on-site customer journey and modernized IT infrastructure. The solution reduced manual work and improved customer satisfaction.

Read more →

Financial Services

CASE STUDY Millennium bcp

Google Cloud helped Millennium bcp transform its digital banking and personal loan strategy. The bank used BigQuery, Google Analytics 4, and Firebase to analyze customer data and create predictive mo...dels. This led to highly targeted, personalized campaigns. BigQuery-powered audiences achieved a 2.6x higher conversion rate and 2.4x more conversions in owned media. Paid media conversion volume doubled, conversion rates were 1.9x higher, and cost per acquisition dropped by 36%. Millennium bcp now delivers more efficient, data-driven customer experiences.

Read more →

Information Technology and Services

CASE STUDY Box

Box used Gemini and Vertex AI from Google Cloud to automate metadata extraction. The new AI-driven feature helps Box customers pull data from large documents quickly. This cuts search and extraction ...time from hours to seconds. The solution removes manual work and speeds up business workflows. Box can now handle many document types, including handwritten and unstructured content.

Read more →

Retail

CASE STUDY Best Buy

Vertex AI from Google Cloud helped Best Buy bring in-store experiences online. Best Buy used generative AI to create a human-like shopping assistant and summarize thousands of product reviews. The co...mpany automated processes, speeding up production cycles and cutting costs. Best Buy developed product Q&As at a much lower cost. These AI solutions increased customer trust, satisfaction, and revenue.

Read more →

Video

Reporting on Key Values

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Ad Manager

What is Google Ad Manager?

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.

It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.

Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.

What is Google Ad Manager used for?

Google Ad Manager is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Communication Management and Campaign Management .

What are the top features of Google Ad Manager?

SEM, Video hosting and Dashboard are some of the top features of Google Ad Manager.

Who uses Google Ad Manager?

Google Ad Manager is used by Computer Software, Transportation/Trucking/Railroad and Marketing And Advertising among other industries.

What are Google Ad Manager alternatives?

Broadstreet, Klaviyo, Stackadapt and Robly are popular alternatives for Google Ad Manager.

Where is Google Ad Manager located?

Google Ad Manager is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.

lightning

Peers used Google Ad Manager for advertisement and communication management

Google Ad Manager Competitors

More Google Ad Manager Alternatives...

Google Ad Manager Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.61/5 ★ Read Reviews (13)
Analytics	4.58/5 ★ Read Reviews (115)
Custom Reports	3.96/5 ★ Read Reviews (324)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.61/5 ★ Read Reviews (13)
Analytics	4.58/5 ★ Read Reviews (115)
Custom Reports	3.96/5 ★ Read Reviews (324)

Google Ad Manager Integrations

Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.96/5 ★

Read Reviews (73)

Data Import

3.74/5 ★

Read Reviews (290)

Few API Integrations for Google Ad Manager

Tubular

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Tremendous

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Notion

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

KONNEKTIVE CRM

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

FireText

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Google Ad Manager

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ad Manager

Google LLC News

Product 29/09/2025

Google Launches AI - Powered Resource Hub for Small Business Growth

Google has launched an AI-powered resource hub for small businesses, centralizing tools for business profiles, ads, analytics, and AI features. This initiative aims to simplify online marketing and support SMB growth, reflecting Google's commitment to empowering small enterprises. The hub integrates AI tools to automate ad creation and targeting, enhancing efficiency for business owners.

Read more →

Product 29/09/2025

Google Enhances Performance Max with Asset Segmentation and Channel Reports

Google has enhanced its Performance Max advertising platform with asset segmentation and a beta channel performance report. These updates provide advertisers with detailed insights into ad performance across networks like Search, YouTube, and Display, addressing transparency concerns and enabling data-driven optimizations for efficiency gains of 20-40%. The enhancements aim to improve ROI by allowing advertisers to refine strategies and better allocate budgets.

Read more →

Company 28/09/2025

Google gradient G logo expands company - wide as new visual identity

Google is updating its visual identity by rolling out a new gradient 'G' logo across all its platforms and services. This redesign, initially introduced for Google Search, symbolizes Google's focus on AI while maintaining its iconic four-color scheme. The change marks the most significant update to Google's branding in a decade, aligning with its AI-driven strategy.

Read more →

Partnership 27/09/2025

Google and Qualcomm Partner to Integrate Gemini AI with Snapdragon Tech

Google and Qualcomm have partnered to integrate Google's Gemini AI models with Qualcomm's Snapdragon technology. This collaboration aims to enhance AI capabilities in vehicles and devices, focusing on user-centric experiences and bridging cloud and edge computing. The partnership seeks to transform AI into an essential tool, particularly in the automotive sector, by creating intelligent systems that anticipate user needs.

Read more →

More Google Ad Manager News...

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A