Google My Business: Use-Cases, Insights and Reviews | 2026 Cuspera

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Google My Business – Drive Customer Engagement on Google

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Google My Business Overview

Google-my-business allows businesses to create a free profile. Customers can find and connect with businesses through Search and Maps.

Use Cases

Customers recommend Advertisement, Rating And Review Management, Engagement Management, as the business use cases that they have been most satisfied with while using Google My Business.

Other use cases:

Social Media Management
Communication Management
Content Management
Digital Marketing
Helpdesk Management
Sales Call Management
Generation Of New Leads

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Business Priorities

Acquire Customers and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Google My Business.

Other priorities:

Enter New Markets Internationally Or Locally
Enhance Customer Relationships
Scale Best Practices
Build Brand Awareness
Increase Sales & Revenue
Grow Market Share
Launch New Products
Improve ROI
Improve Efficiency
Improve Brand Engagement
Improve Stakeholder Relations
Manage Risk
Establish Thought Leadership
Increase Customer Life Time Value
Improve Internal Communications
Reduce Bounce

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Google My Business Use-Cases and Business Priorities: Customer Satisfaction Data

Google My Business works with different mediums / channels such as Social Media. and Website.

Google My Business's features include SEO, Dashboard, Personalization, etc. and Google My Business support capabilities include Chat Support, Email Support, Phone Support, etc. also Google My Business analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It helps a lot with engagement and is especially useful for customers on the go who need quick information...." Peer review by Emily S, SEO Executive

Google My Business, BrightLocal, Store Locator Platforms, StoreRocket, uberall, etc., all belong to a category of solutions that help Local Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google My Business

Top Industries

Marketing and Advertising
Information Services
Health, Wellness and Fitness

Popular in

Small Business
Mid Market
Enterprise

Google My Business is popular in Marketing And Advertising, Information Services, and Health, Wellness And Fitness and is widely used by Small Business, Mid Market, and Enterprise.

Google My Business Customer wins, Customer success stories, Case studies

How can Google My Business enhance your Advertisement process?

Google My Business allows businesses to advertise their products and services for free through features such as post creation, offers, and discounts. The platform also allows businesses to link to other Google platforms, such as Google Ads, to further enhance their advertising reach. Google My Business is limited by its lack of a responsive help team.

"...If you are new to the Local Service Ads platform, it is highly recommended to link your Google My Business account...." How to Improve Your Ranking on Google Local Services Ads

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What solutions does Google My Business provide for Rating And Review Management?

Google My Business enables businesses to manage their online presence, including receiving customer reviews, posting photos, and updating business information. It allows businesses to respond to reviews and questions, as well as link their Google My Business account to other platforms. However, Google My Business lacks the ability to capture in-store reviews directly from customer kiosks at each location.

"...Online reviewsDid you know that 84% of consumers trust online reviews as much as they do a friend?..." Local SEO for Small Business: 7 Strategies for Lead Generation

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Why is Google My Business the best choice for Engagement Management?

Google My Business enables businesses to manage interactions with customers, enhancing visibility and engagement on Google Search and Maps. The platform provides tools to monitor engagement metrics, respond to reviews, and share updates through visually led posts. Google My Business requires ongoing effort to keep information current and respond to customer interactions.

"...It is a free tool that allows you to manage your online information, interact with customers and better understand your online presence. ..." Digital Marketing Terms & Definitions Cheat Sheet

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What Are the key features of Google My Business for Communication Management?

Google My Business offers communication management capabilities that include tracking calls, responding to questions, and publishing posts. These features provide businesses with insights into customer engagement and facilitate communication with potential clients. However, the available data is limited to the previous day.

"...21 Jan 2020 12:00 AM PST Call tracking intelligence company CallRail has launched an automated call analytics integration with Google My Business (GMB)...." Top 5 Google Tools You Need in Your Kit for 2020 - Business 2 Community plus 3 more

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11 buyers and buying teams have used Cuspera to assess how well Google My Business solved their Local Marketing needs. Cuspera uses 7601 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Local Marketing needs.

More Google My Business Customer Stories...

Frequently Asked Questions(FAQ)

for Google My Business

What is Google My Business used for?

Google My Business is a Local Marketing Software mainly used by its customers to Acquire Customers and Improve Digital And Social Presence by Advertisement, Rating And Review Management and Engagement Management .