Customer stories

goTom Product Overview

goTom streamlines digital advertising sales by integrating all facets of ad campaign management into a single platform. It caters to publishers seeking to enhance their ad sales processes. The software offers a unified approach, simplifying the complexities of managing digital advertising campaigns. This integration aids in reducing operational silos, allowing for a more cohesive workflow. A notable feature is its ability to accelerate productivity, as highlighted by customer success stories. By consolidating order management and CRM functionalities, goTom provides a comprehensive toolset for ad sales teams, enhancing their ability to manage and execute campaigns efficiently. The platform's focus on unifying processes is a key differentiator in the publisher ad management space.

How satisfied the customers are with goTom use-cases

Reviews

"goTom makes it so much easier for our team. It gives us more time to sell, plam and optimize campaigns." - Johannes P
"With goTom as our technology partner, we were able to fully automate small, often tedious sub-disciplines of our work." - Alexander H

goTom Customer Insights, Testimonials and Case Studies

CUSTOMERS TESTIMONIALS
goTom testimonial

Johannes P

Campaign Management Lead

willhaben.at
goTom makes it so much easier for our team. It gives us more time to sell, plam and optimize campaigns. Testimonial By Johannes P
goTom testimonial

Alexander H

Managing Director

Goldbach neXT AG
With goTom as our technology partner, we were able to fully automate small, often tedious sub-disciplines of our work. Testimonial By Alexander H
goTom testimonial

Reinhard I

Head of Sales

Krone Multimedia GmbH
The intuitive interface and the smooth integration with other systems convinced us to choose goTom. Testimonial By Reinhard I
CUSTOMERS TESTIMONIALS
goTom testimonial

Johannes P

Campaign Management Lead

willhaben.at
goTom makes it so much easier for our team. It gives us more time to sell, plam and optimize campaigns. Testimonial By Johannes P
goTom testimonial

Alexander H

Managing Director

Goldbach neXT AG
With goTom as our technology partner, we were able to fully automate small, often tedious sub-disciplines of our work. Testimonial By Alexander H
goTom testimonial

Reinhard I

Head of Sales

Krone Multimedia GmbH
The intuitive interface and the smooth integration with other systems convinced us to choose goTom. Testimonial By Reinhard I
 

Transfermarkt adopts goTom to unify sales and ad operations

Transfermarkt, a leading digital football platform, has adopted goTom's CRM and order management system to streamline its ad sales and operations. The integration allows Transfermarkt to manage both ...IO and programmatic ad campaigns within a single platform, enhancing efficiency and reducing manual processes. This collaboration has already resulted in significant operational improvements and is expected to drive further gains in ad management and billing.

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Krone.at - Media Production

goTom helped Krone.at, Austria's top daily newspaper, improve its digital marketing. Krone.at replaced its old order management software with goTom. The switch was fast and smooth. goTom connects wit...h Google Ad Manager and SAP for better workflow. The sales team now works faster and serves customers better.

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Goldbach Group AG - Marketing And Advertising

goTom's marketing solution helped Goldbach Group AG manage complex digital advertising operations. The challenge was to unify and automate processes after a merger, replacing legacy systems and integ...rating external ad servers. goTom delivered a tailored order management platform in ten months. The solution automated campaign management, billing, and reconciliations. Teams now save time, work more efficiently, and focus on strategic goals instead of manual tasks.

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austria.com/plus - Marketing And Advertising

goTom helped austria.com/plus improve their order management and CRM for digital advertising. The company needed a system to handle large data volumes and automate workflows. goTom's SaaS solution of...fered easy integration, user-friendly features, and strong support. The switch led to a big increase in efficiency, with some tasks taking half the time. Team collaboration and customer service also improved. austria.com/plus now has a more transparent and future-proof system.

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Redaktionsnetzwerk Deutschland (RND) - Media Production

goTom helped Redaktionsnetzwerk Deutschland (RND) improve digital marketing. RND used goTom as middleware to make workflows more efficient and transparent. The system increased automation and sped up... campaign processes. RND saw easier ad server booking and freed up capacity for monitoring and optimization. Customer satisfaction and cost efficiency improved after using goTom.

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lightning

Peers used goTom for advertisement and order management

goTom Competitors

goTom Features

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  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.67/5 ★

Read Reviews (4)
Custom Reports

4.39/5 ★

Read Reviews (52)
Analytics

3.79/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.67/5 ★

Read Reviews (4)
Custom Reports

4.39/5 ★

Read Reviews (52)
Analytics

3.79/5 ★

Read Reviews (9)

Software Failure Risk Guidance

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for goTom

Overall Risk Meter

Low Medium High

Top Failure Risks for goTom

goTom AG News

Executive
 

goTom Strengthens Team With Key Hires in Commercial Development & Product Management - exchangewire.com

goTom has made strategic hires to bolster its commercial development and product management teams. Yasin Korkmaz joins as a senior account executive, Laurent Meuzard as the country director for France, and Megan Balschun as a product manager. These appointments aim to enhance goTom's ad tech expertise, expand its European market presence, and improve its CRM and order management platform for digital ad sales.

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Executive
 

Welcome to goTom: Yasin, Laurent & Megan join the team

goTom has expanded its team with three new senior hires: Yasin Korkmaz as Senior Account Executive, Laurent Meuzard as Country Director France, and Megan Balschun as Product Manager. These appointments aim to enhance goTom's customer engagement, drive growth in France, and improve product usability.

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Awards
 

goTom Wins Ratecard Stars Award as "New Ad Tech Player" 2025 in France - ExchangeWire.com

goTom, a Swiss SaaS company specializing in ad sales management, won the Ratecard Stars Award as the "New Ad Tech Player" in France for 2025. This accolade highlights goTom's innovative solutions and market impact, particularly in the French ad tech landscape. The award was supported by a case study with the Nordic client Vend, showcasing significant efficiency improvements.

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Product
 

goTom enables direct activation of Private Deals

goTom has integrated the new Private Auction API, enabling centralized management of Private Auction Deals directly from its platform. This allows for efficient creation, management, and synchronization with SSPs, enhancing control and scalability for publishers. The integration supports new Google features, reducing implementation times and streamlining processes, positioning goTom as a key player in modern media strategies.

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goTom AG Profile

Company Name

goTom AG

Company Website

https://www.gotom.io

HQ Location

Letzigraben 165, Zürich, Zurich 8047, CH

Employees

1-10

Social

Linkedin

Financials

PRIVATE