Infinity Call Tracking: Use-Cases, Insights and Reviews | 2025 Cuspera

Infinity helped British Gas Business lower their PPC costs by 15%. The company used Infinity's call tracking and analytics to see which digital actions led to calls. This let them adjust their PPC sp...end and improve agent schedules. They stopped missing high-value calls during business hours. Infinity also improved feedback and call attribution data. British Gas Business now uses Infinity to check campaign performance and train call staff.
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Infinity helped Circle Health Group connect call data with their CRM and telephony systems. This closed gaps in tracking patient journeys and marketing ROI. Circle saw a 51% increase in conversion ra...te from paid search and a 23% improvement in call handling volume. They attributed millions in revenue to specific marketing sources. The project improved digital spend efficiency and patient experience, earning recognition at the 2022 Drum Awards for Search.
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Infinity helped Halfords Autocentre connect online journeys to offline phone conversions. Halfords needed to track which digital campaigns led to phone calls and sales. Infinity's call tracking and G...oogle integrations gave them clear insights. They rolled out Infinity to over 300 locations. In two months, they identified key pages driving calls, expanded click-to-call campaigns, and doubled the number of customer journeys analyzed. Halfords proved the value of ROPO revenue and improved their digital strategy.
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Infinity call tracking helped Motorpoint see where all their leads came from. Before, they could not track calls from marketing. Now, they see every call and know which channels work best. They incre...ased leads from paid campaigns by 34%. They reduced missed calls by 21%. All calls are now accurately attributed. They also re-optimised 17% of their budget.
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Infinity Conversation Analytics helped Pendragon, a major UK automotive dealership group, improve customer experience and campaign performance. Pendragon used Infinity to track calls and analyze conv...ersations, finding key trends and friction points. They saw a 63.8% reduction in cost per acquisition, a 65% drop in price sensitivity on calls, and a 66.6% reduction in common friction points at major branches. Sales and service calls increased by 12%, and unanswered calls dropped by 30%. Pendragon also improved their TrustPilot rating.
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Infinity helped Sky improve their customer experience on sky.com. Sky wanted a seamless, hassle-free site so customers could solve problems without calling. Infinity's call tracking and integration w...ith Adobe Analytics let Sky run AB tests and measure how changes solved customer queries. This helped Sky adapt content to be more useful and reduce calls. Sky says Infinity enabled them to better serve customers and improve their experience.
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