Infinity Call Tracking: Product updates, Customer stories, and Insights | 2026 Cuspera

Infinity's Conversation Analytics and call tracking helped The Telegraph boost conversion rates and marketing effectiveness. The Telegraph used Infinity to track high-value calls and improve customer... experience, especially in their Travel business. They saw a 12.5% year-on-year increase in high-value calls, a 51% rise in high-value calls from organic search, and a 9% increase in enquiry calls. The solution also improved call attribution data and led to longer call durations. The Telegraph expanded Infinity's use to Financial Solutions and Subscriptions, planning further growth.
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Infinity call tracking helped Halfords Autocentre connect online journeys to offline phone conversions. Halfords needed to link digital spend to high-value calls and improve their digital strategy. I...nfinity’s integrations with Google and support team enabled a full rollout across 300+ locations. Halfords identified key pages driving calls, expanded click-to-call campaigns, and doubled the number of customer journeys analyzed. They proved the scale of ROPO revenue and improved conversion rates by adding phone numbers to key pages.
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Infinity’s Smart Match platform helped Southern Sheeting track calls and link them to sales revenue. Before, they could not see which marketing channels drove phone sales. With Infinity, they connect...ed transaction values to thousands of calls. They saw a 26% increase in average order value on PPC calls and a 12% rise in sales calls. The ROI on Infinity’s costs was achieved in just over a month. Southern Sheeting now uses these insights to improve their marketing and attribution.
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Infinity’s Smart Match helped NFU Mutual track every marketing-driven call. They matched 100% of calls to marketing activity. The solution cut low quality call volumes by 33%. Revenue per call increa...sed by 31%. NFU Mutual now uses real-time data to improve campaigns and reduce wasted spend. The contact centre team spends less time on non-sales calls.
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Infinity helped British Gas Business lower their PPC costs by 15%. The company used Infinity's call tracking and analytics to see which digital actions led to calls. This let them adjust their PPC sp...end and improve agent schedules. They stopped missing high-value calls during business hours. Infinity also improved feedback and call attribution data. British Gas Business now uses Infinity to check campaign performance and train call staff.
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Infinity's Conversation Analytics platform helped Pendragon cut cost per acquisition by 63.8%. The automotive group used call tracking and analytics to improve digital marketing, sales, and customer ...service. They saw a 30% drop in unanswered calls and a 12% rise in sales and service calls. Pendragon also improved their TrustPilot rating and reduced friction points by 66.6%. The solution gave them scalable call categorization and actionable insights.
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