inPowered: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: inPowered
Brand: inPowered
Rating: 4.3 (197 reviews)

4.3 5

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inPowered: The Content Amplification Platform Native Advertising

AI Powered

inPowered Overview

inPowered AI optimizes media outcomes for agencies and brands by leveraging AI-powered Private Marketplaces (PMPs). It enhances programmatic performance across Display, Video, and Connected TV (CTV) channels. The platform's unique selling point lies in its ability to use proprietary data and industry-first partnerships to curate every impression, ensuring precise targeting and improved ROI. By offering turnkey activation, inPowered AI simplifies campaign management, allowing users to quickly implement AI-driven strategies. This approach not only streamlines the advertising process but also empowers agencies to achieve superior media performance.

Use Cases

Customers recommend Engagement Management, Content Management, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using inPowered.

Other use cases:

Lead Engagement
Generation Of New Leads
Product Marketing
Lead Analytics
Competitive Intelligence
Identify Target Customers

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Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using inPowered.

Other priorities:

Launch New Products
Scale Best Practices

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inPowered Use-Cases and Business Priorities: Customer Satisfaction Data

inPowered works with different mediums / channels such as User Generated Content. Blogs. and E-Mail.

Reviews

"...Guaranteed engagement with promoted content...." Peer review

inPowered, belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

InPowered AI optimizes DSP and Native Advertising channels. Campaign performance is maximized through direct integration.

Popular Business Setting

for inPowered

Top Industries

Accounting

Popular in

Small Business

inPowered is popular in Accounting, and is widely used by Small Business,

Comprehensive Insights on inPowered Use Cases

What makes inPowered ideal for Engagement Management?

How efficiently Does inPowered manage your Content Management?

12 buyers and buying teams have used Cuspera to assess how well inPowered solved their Content Marketing needs. Cuspera uses 197 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Case Studies

Government Administration

CASE STUDY Visit Utah

inPowered AI activated on DV360 helped Visit Utah improve their website traffic. The challenge was to attract more engaged visitors and reduce poor engagement. inPowered AI used creative testing and ...a custom bidding algorithm. This led to an 80% reduction in cost per session. Engagement time per session increased by 40%. Bounce rate dropped by 35%.

Apparel & Fashion

CASE STUDY New Balance

inPowered AI helped New Balance cut cost per site visit by 75%. New Balance faced high digital traffic costs, 40% above their target. They used inPowered AI's custom model, which analyzed many signal...s to find the best ad impressions. The AI model worked in real time and improved programmatic efficiency. As a result, New Balance saw a 32% boost in performance and much lower costs.

Consumer Goods

CASE STUDY Leading CPG Brand

inPowered AI helped a leading CPG brand use Sell-Side AI to improve their video campaign. The brand wanted to reach more people without high costs. inPowered AI built a custom model using Index Excha...nge data to target the right audience. The campaign saw a 37% decrease in CPM. Media efficiency increased by 59%.

Automotive

CASE STUDY Green Cars

inPowered AI custom bidding was activated on DV360 for Green Cars. The challenge was low site awareness and high bounce rates. inPowered AI used creative testing and a custom bidding algorithm to imp...rove engagement. As a result, time on site increased by 2.2x, bounce rate dropped by 42%, and cost per view fell by 51%. This helped Green Cars better educate the EV market and drive sustainable vehicle adoption.

Automotive

CASE STUDY AAA Club Alliance

inPowered AI helped AAA Club Alliance run a CTV campaign in northern New Jersey. The campaign struggled to scale because the target audience was small. inPowered AI used log-level DSP data to train a... custom model for targeted reach. The AI analyzed signals like zip code, device, and time to find the best impressions. The campaign delivered over 400,000 video completions and reached a 99% video completion rate.

Consumer Electronics

CASE STUDY Leading consumer tech brand

inPowered AI helped a leading consumer tech brand improve their click-through rate. The brand faced low CTR despite strong creative. They used inPowered AI's sell-side AI to optimize programmatic buy...ing. The AI model used real-time data to target high-value audiences. CTR increased by 77%, rising from 0.35% to 0.62%.

Peers used inPowered for engagement management and content management

inPowered Features

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FEATURE	RATINGS AND REVIEWS
AI Powered	4.44/5 ★ Read Reviews (27)
Custom Reports	4.24/5 ★ Read Reviews (11)
Analytics	3.97/5 ★ Read Reviews (7)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.44/5 ★ Read Reviews (27)
Custom Reports	4.24/5 ★ Read Reviews (11)
Analytics	3.97/5 ★ Read Reviews (7)

Software Failure Risk Guidance