inPowered: Product updates, Customer stories, and Insights | 2026 Cuspera

inPowered AI used a custom AI model to help a leading outdoor cooking and grilling brand cut CPMs by up to 69%. The brand wanted to reach more consumers in video and display ads while keeping costs l...ow. The AI model analyzed campaign data and used real-time signals to find the best ad placements. This solution let the brand spend less and reach more people efficiently. The campaign showed strong results in programmatic advertising and privacy compliance.
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inPowered AI helped Ohio Liquor (OHLQ) improve engagement with their summer cocktail recipe content. OHLQ faced high bounce rates and low engagement as customers stuck to familiar products. By using ...inPowered AI on DV360, OHLQ tested multiple ad creatives and used AI bidding to boost results. OHLQ saw an 80% increase in time spent on site, a 56% decrease in bounce rate, and a 67% decrease in cost per visit.
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inPowered AI was used by Connecticut Children’s to improve their digital marketing on DV360. The hospital wanted to reach local parents and drive high-quality traffic to their expert content. inPower...ed AI activated creative testing and a custom bidding algorithm. This led to a 61% reduction in cost per session, a 45% increase in engagement time per session, and a 33% reduction in bounce rate during the first four days of the campaign.
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inPowered AI helped The Ascent lower their cost per acquisition by 73% on Taboola and Outbrain. The Ascent is an online resource for personal finance advice and tools. They struggled to meet CPA goal...s due to manual campaign optimization and a crowded ad market. With inPowered AI, they used AI creative testing and bidding to improve results. The solution led to a 30% better conversion rate and saved over 15 hours per week.
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inPowered AI helped a leading CPG cleaning brand grow targeted reach by 44% using sell-side AI decisioning. The brand needed to scale campaigns for moms across video and display but struggled with st...atic audience lists. inPowered AI trained a custom model on past campaign data, using real-time impression-level signals. The solution enabled smarter targeting and dynamic budget allocation. The brand saw a 44% increase in targeted reach and improved efficiency in programmatic buying.
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