Integral Ad Science Overview
Integral Ad Science empowers advertisers, publishers, and platforms with actionable data to enhance media measurement and optimization. The product provides insights that facilitate brand safety and suitability, particularly on platforms like Spotify and TikTok. A notable feature is the ability to implement video exclusion lists, ensuring brand messages resonate with target audiences while maintaining safety standards. This capability helps advertisers navigate complex media landscapes and avoid overblocking during significant cultural events. By leveraging these tools, teams can refine their strategies, optimize ad placements, and achieve superior advertising outcomes.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Media Buying, as the business use cases that they have been most satisfied with while using Integral Ad Science.
Business Priorities
Improve Efficiency and Improve Visibility are the most popular business priorities that customers and associates have achieved using Integral Ad Science.
Integral Ad Science Use-Cases and Business Priorities: Customer Satisfaction Data
Integral Ad Science works with different mediums / channels such as Social Media. Website. and Mobile.
Integral Ad Science's features include Personalization, and Feedback Surveys. and Integral Ad Science support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Integral Ad Science analytics capabilities include Analytics, and Custom Reports.
Integral Ad Science, Adpushup, AdParlor, Bannerwise, Vertoz, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Integral Ad Science delivers actionable data to drive superior results for top advertisers, publishers, and platforms. Global media measurement and optimization are provided.
Integral Ad Science Customer wins, Customer success stories, Case studies
What makes Integral Ad Science ideal for Advertisement?
How does Integral Ad Science address your Sending & Publishing Communications Challenges?
What Are the key features of Integral Ad Science for Media Buying?
How does Integral Ad Science facilitate Competitive Intelligence?
What Are the key features of Integral Ad Science for Engaging And Following Up?
8 buyers and buying teams have used Cuspera to assess how well Integral Ad Science solved their Email Marketing needs. Cuspera uses 498 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.
Goldvertise, a Leading CTV Premium Sales House in the DACH Region, Selects Publica by IAS as a New CTV Ad Server to Maximise Revenue Across all Demand Sources - Integral Ad Science
Read more →OMD - Marketing And Advertising
Read more →
Peers used Integral Ad Science for advertisement and sending & publishing communications
Integral Ad Science Competitors
Integral Ad Science Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (85) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (85) |
Software Failure Risk Guidance
?for Integral Ad Science
Overall Risk Meter
Top Failure Risks for Integral Ad Science
Integral Ad Science, Inc News
INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR REPORTING OF IMPRESSIONS, VIEWABILITY AND INVALID TRAFFIC ON AMAZON PROPERTIES - Lelezard
Integral Ad Science (IAS) has received the industry's first Media Rating Council (MRC) accreditation for Connected TV (CTV) video viewable impressions. This accreditation covers measurement of video-tracked ads, impressions, and viewability metrics in CTV environments, marking IAS as a leader in digital media quality and transparency.
IAS rolls out AI - powered brand safety for Meta Threads
Integral Ad Science (IAS) has expanded its AI-powered Brand Safety and Suitability Measurement to Meta's Threads platform. This enhancement uses IAS's Multimedia Technology to analyze content across video, images, audio, and text, providing advertisers with independent safety metrics. The service complements IAS's existing coverage on Facebook and Instagram, offering global advertisers a unified view of campaign performance and content safety.
IAS Launches First AI-Driven, Independent Brand Safety and Suitability Measurement for Meta Threads - Integral Ad Science
Integral Ad Science (IAS) launched an AI-driven, independent Brand Safety and Suitability Measurement for Meta Threads. This expansion of Total Media Quality (TMQ) enhances brand protection and maximizes ROI for advertisers. The solution offers frame-level content analysis and global coverage across 34 languages, helping advertisers optimize campaigns on Meta's Threads platform.
IAS expands Brand Safety & Suitability Measurement to Threads
Integral Ad Science (IAS) has expanded its Brand Safety & Suitability Measurement to include Meta's Threads platform. This enhancement allows advertisers to validate media placements on Threads, ensuring alignment with brand values. The service, part of IAS's Total Media Quality for Meta, offers third-party validation, AI-powered analysis, and content-level reporting, supporting 34 languages to safeguard brand reputation.
Integral Ad Science, Inc Profile
Company Name
Integral Ad Science, Inc
Company Website
https://integralads.com/HQ Location
95 Morton Street, Fl 8, New York, New York 10014, US
Social
