Interaction Studio Overview

Interaction-Studio by Marketing Cloud provides AI-driven customer insights. Engage customers with personalized marketing experiences across channels.

Use Cases

Customers recommend Engagement Management, Advertisement, Customer Feedback Management, as the business use cases that they have been most satisfied with while using Interaction Studio.

Other use cases:

  • Personalized Marketing
  • Helpdesk Management
  • Market Research
  • Communication Management
  • Channel Management
  • Products & Pricelist Management
  • Engaging On Social Media
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Interaction Studio.

Other priorities:

  • Acquire Customers
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Interaction Studio Use-Cases and Business Priorities: Customer Satisfaction Data

Interaction Studio works with different mediums / channels such as Website. Offline. On Premises etc.

Interaction Studio's features include Personalization. and Interaction Studio support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Interaction Studio analytics capabilities include Analytics, and Custom Reports.

Interaction Studio, RichRelevance, Algonomy, HYPERISE, Rightmessage, etc., all belong to a category of solutions that help Personalization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Interaction Studio Use Cases

What Are the key features of Interaction Studio for Engagement Management?

8+ more Business Use Cases

79 buyers and buying teams have used Cuspera to assess how well Interaction Studio solved their Personalization needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Personalization needs.

Case Studies

Financial Services

CASE STUDY Bike Bazaar

Bike Bazaar uses Salesforce to improve loan processes. They cut loan approval time from 20 to 5 minutes. They manage twice as many cases as before. Product launches are now 6 times faster. Data insig...hts help them target promotions and manage risks.

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Consumer Goods

CASE STUDY Tata Consumer Products

Tata Consumer Products transformed its sales and distribution with Salesforce. They built a platform called MAVIC, automating distributor management. Onboarding time reduced from a week to 45 minutes.... The MAVIC app enables 6 million transactions monthly. Over 3,000 distributors were onboarded in four months. The platform is used by 8,000 sales employees to serve 12,000 distributors and 1.6 million retail outlets.

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Manufacturing

CASE STUDY Godrej & Boyce

Godrej & Boyce used Salesforce to unify their CRM across business units. This helped them offer a connected customer experience. They moved sales processes to Salesforce Sales Cloud. This unified cus...tomer data and sales workflows. Sales teams now engage customers consistently. They reduced the time to connect with customers from a day to two hours. Predictive analytics increased lead conversion probability to 80% in one business unit.

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Manufacturing

CASE STUDY JSW Steel

JSW Steel used MuleSoft to transform its value chain. They integrated 32 systems with 120+ APIs. This improved order management and customer experience. They achieved a 99.7% integration success rate.... API calls increased by 52%, reaching 7.2 million per year.

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Information Technology and Services

CASE STUDY EXL

EXL used Salesforce to improve sales efficiency and customer focus. They implemented Sales Cloud and Revenue Cloud to optimize their sales processes. Automation and real-time insights helped sales te...ams engage customers better. EXL's sales team now predicts deal success and improves conversion rates. The company plans to integrate Salesforce further for a robust customer experience.

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Information Services

CASE STUDY BARC India

BARC India improved field service productivity by 25% using Salesforce automation. They unified panel and inventory management on a single platform. This helped them service more households and ensur...e high-quality data. The same team of 650 field executives can now conduct 15% more panel visits per day. They can also visit 20% more households. BARC uses Salesforce to manage 55,000+ metering devices and plans to expand to 300,000 households.

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Video

How to Use Journey Builder Activity in Interaction Studio

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Peers used Interaction Studio for engagement management and advertisement

Interaction Studio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (16)
Custom Reports

4.33/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (16)
Custom Reports

4.33/5 ★

Read Reviews (9)

Interaction Studio Integrations

Interaction Studio integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.71/5 ★

Read Reviews (5)
Data Export

3.16/5 ★

Read Reviews (2)

Few API Integrations for Interaction Studio

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Proof

4.59 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lessonly

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tubular

4.84 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Interaction Studio

Top Failure Risks for Interaction Studio

Salesforce, Inc. News

Partnership

VitalPBX Unveils Seamless CRM Integration with Salesforce to Transform Contact Centers in 2025

VitalPBX has launched a new integration with Salesforce, enabling seamless connectivity between its unified communications platform and Salesforce CRM. This integration streamlines contact center workflows, allowing businesses to synchronize customer data, automate call logging, and enhance agent productivity within the Salesforce environment.

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Product

Salesforce Announces New Software Bundles for Retailers, Providing Complete, All-In-One Solutions for Retail Success

Salesforce launched two new software bundles for retailers: the Unified Digital Bundle and the Unified Retail Bundle. Both packages integrate digital commerce, order management, and point-of-sale with Salesforces Marketing Cloud, Data Cloud, and other tools. These all-in-one solutions aim to streamline retail operations, unify customer data, and improve shopping experiences by reducing system fragmentation.

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M&A

Devsinc acquires Cloud-1 to bolster salesforce capabilities - The News International

Devsinc, an enterprise IT firm, has acquired Cloud-1, a specialized Salesforce partner and development company. This acquisition strengthens Devsincs Salesforce services and expands its reach in APAC and MENA regions. The deal reflects growing demand in the global Salesforce ecosystem, projected to reach $32.7 billion by 2032.

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M&A

Salesforce acquires AI recruiting startup Moonhub weeks after Informatica deal

Salesforce has acquired Moonhub, an AI-driven recruiting startup founded by former Meta engineer Nancy Xu. Moonhubs team will join Salesforce to advance its AI initiatives, including Agentforce. This move follows Salesforces recent acquisitions of Informatica and Convergence.ai, signaling a continued focus on expanding AI capabilities in cloud-based enterprise solutions.

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Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

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Financials

IPO