Interaction Studio Overview

Interaction-Studio by Marketing Cloud provides AI-driven customer insights. Engage customers with personalized marketing experiences across channels.

Use Cases

Customers recommend Engagement Management, Advertisement, Customer Feedback Management, as the business use cases that they have been most satisfied with while using Interaction Studio.

Other use cases:

  • Personalized Marketing
  • Helpdesk Management
  • Market Research
  • Communication Management
  • Channel Management
  • Products & Pricelist Management
  • Engaging On Social Media
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Interaction Studio.

Other priorities:

  • Acquire Customers
See all business priorities See less business priorities

Interaction Studio Use-Cases and Business Priorities: Customer Satisfaction Data

Interaction Studio works with different mediums / channels such as Website. Offline. On Premises etc.

Interaction Studio's features include Personalization. and Interaction Studio support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Interaction Studio analytics capabilities include Analytics, and Custom Reports.

Interaction Studio, Algonomy Omnichannel Personalization, RichRelevance, Coveo, Kitewheel, etc., all belong to a category of solutions that help Personalization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Interaction Studio Use Cases

How can Interaction Studio enhance your Engagement Management process?

8+ more Business Use Cases

79 buyers and buying teams have used Cuspera to assess how well Interaction Studio solved their Personalization needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Personalization needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
Interaction Studio case study

Air India
Transportation/Trucking/Railroad
Transportation/Trucking/Railroad
CASE STUDY Air India

Air India improved agent productivity and customer service with Einstein, handling 550,000 monthly service cases and aiming for a 30% market share within 5 years.

Read More
Interaction Studio case study

Turtle Bay
NA
CASE STUDY Turtle Bay

Learn how AI-generated service replies and recommendations increase repeat bookings by 20%.

Read More
Interaction Studio case study

Best Buy Canada
NA
CASE STUDY Best Buy Canada

Best Buy Canada boosts customer experience ratings by building stronger relationships.

Read More

Video

How to Use Journey Builder Activity in Interaction Studio

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lightning

Peers used Interaction Studio for engagement management and advertisement

Interaction Studio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (16)
Custom Reports

4.33/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (16)
Custom Reports

4.33/5 ★

Read Reviews (9)

Interaction Studio Integrations

Interaction Studio integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.71/5 ★

Read Reviews (5)
Data Export

3.16/5 ★

Read Reviews (2)

Few API Integrations for Interaction Studio

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Poplar

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Viber

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Copper

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

KONNEKTIVE CRM

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Interaction Studio

Top Failure Risks for Interaction Studio

Salesforce, Inc. News

Salesforce rolls out its latest 'digital labor' AI tools - Tech Brew

Salesforce introduces Agentforce 2.0, an AI platform with new skills for digital labor, enhancing marketing and sales tasks. It integrates with Slack and is adopted by companies like Accenture and IBM.

12/01/2025 - source

Agentforce Goes Industry-Specific as Salesforce Releases an Agent Skills Library for Retailers

Salesforce released Agentforce for Retail, an AI skills library to help retailers enhance customer service and automate processes like order management and appointment scheduling.

12/01/2025 - source

How Sentosa Development Corporation's transformed guest experiences with Salesforce CRM

Sentosa Development Corporation improved guest experiences using Salesforce CRM, enhancing customer interactions and service efficiency.

12/01/2025 - source

Salesforce, Inc. Feeds

Salesforce.com (CRM) Q3 Earnings Lag Estimates - MSN

Salesforce.com reported lower-than-expected earnings for the third quarter.

06/12/2024 - source

Salesforce (CRM) Q3 2025 Earnings Call Transcript - The Motley Fool

Salesforce's Q3 2025 earnings call transcript discusses financial results and performance.

02/12/2024 - source

Salesforce Reports Strong Q3 Fiscal 2025 Results - TipRanks

Salesforce reported strong financial results for the third quarter of fiscal year 2025.

02/12/2024 - source

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO