Interaction Studio Overview

Interaction-Studio by Marketing Cloud provides AI-driven customer insights. Engage customers with personalized marketing experiences across channels.

Use Cases

Customers recommend Engagement Management, Advertisement, Customer Feedback Management, as the business use cases that they have been most satisfied with while using Interaction Studio.

Other use cases:

  • Personalized Marketing
  • Helpdesk Management
  • Market Research
  • Communication Management
  • Channel Management
  • Products & Pricelist Management
  • Engaging On Social Media
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Interaction Studio.

Other priorities:

  • Acquire Customers
See all business priorities See less business priorities

Interaction Studio Use-Cases and Business Priorities: Customer Satisfaction Data

Interaction Studio works with different mediums / channels such as Website. Offline. On Premises etc.

Interaction Studio's features include Personalization. and Interaction Studio support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Interaction Studio analytics capabilities include Analytics, and Custom Reports.

Interaction Studio, RichRelevance, Algonomy, HYPERISE, Rightmessage, etc., all belong to a category of solutions that help Personalization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Interaction Studio Customer wins, Customer success stories, Case studies

What solutions does Interaction Studio provide for Engagement Management?

79 buyers and buying teams have used Cuspera to assess how well Interaction Studio solved their Personalization needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Personalization needs.

 

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London Enterprises Accelerate AI-Driven CRM Adoption with Salesforce Agentforce - London Daily News

London enterprises are adopting Salesforce Agentforce to enhance AI-driven CRM capabilities, focusing on intelligent customer engagement and operational efficiency. Salesforce Agentforce integrates A...I into CRM workflows, offering intelligent automation, predictive insights, and conversational AI. This adoption aims to improve customer experience, increase sales effectiveness, and reduce operational friction, positioning businesses to better adapt to changing customer behaviors.

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Salesforce (CRM) Is Down 6.9% After Winning $5.6 Billion Army AI Deal Has The Bull Case Changed - simplywall.st

Salesforce's Computable Insights subsidiary secured a 10-year, $5.6 billion contract with the U.S. Army to modernize data, cloud, and AI systems. This contract, alongside the EMBERPOINT wildfire mana...gement venture, positions Salesforce's Agentforce and Missionforce platforms as critical infrastructure for military and public safety operations, extending beyond its CRM roots.

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Panasonic - Consumer Electronics

Panasonic used Salesforce AI to improve its service operations. The company wanted to make service faster and more efficient. They used assistive and autonomous AI tools from Salesforce. This helped ...Panasonic transform how they deliver service. The result was better support for their customers.

Read on →

DeVry University - Education

Agentforce helped DeVry University support students from enrollment to course completion. The platform improved student engagement and streamlined support processes. DeVry used Agentforce to connect ...students with the right resources quickly. This led to better student experiences and smoother operations. The solution focused on education technology and student success.

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BACA Systems - Manufacturing

Einstein 1 Sales helped BACA Systems double sales productivity. The company used Salesforce Data Cloud and AI to automate sales tasks and improve email engagement. AppExchange integrations cut delive...ry errors and saved 15 workdays per month. Flow Builder enabled fast, no-code automation for licensing and operations. BACA Systems now manages all sales and admin tasks in Salesforce, boosting efficiency and accuracy.

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How to Use Journey Builder Activity in Interaction Studio

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lightning

Peers used Interaction Studio for engagement management and advertisement

Interaction Studio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (16)
Custom Reports

4.33/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.02/5 ★

Read Reviews (10)
Analytics

4.44/5 ★

Read Reviews (16)
Custom Reports

4.33/5 ★

Read Reviews (9)

Interaction Studio Integrations

Interaction Studio integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.71/5 ★

Read Reviews (5)
Data Export

3.16/5 ★

Read Reviews (2)

Few API Integrations for Interaction Studio

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Poplar

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pastel

4.4 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Copper

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OneDesk

4.06 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Interaction Studio

Top Failure Risks for Interaction Studio

Salesforce, Inc. News

M&A

Salesforce Advances AI Expansion With Cimulate Deal | PYMNTS.com

Salesforce has signed a definitive agreement to acquire Cimulate, enhancing its Agentforce Commerce platform with AI-powered product discovery and agentic commerce capabilities. The integration aims to offer more personalized and conversational shopping experiences. The transaction is expected to close in the first quarter of Salesforce's fiscal year 2027, with Cimulate's team joining Salesforce to support ongoing innovation.

Read more →
Executive

Salesforce layoffs continue as high-ranking executives leave - TechTarget

Salesforce is experiencing significant executive departures, including the exits of Adam Evans, Ariel Kelman, Ryan Aytay, and Denise Dresser. These changes come amid ongoing layoffs affecting various teams, including Heroku, which is being sunsetted. CEO Marc Benioff's recent actions and comments have sparked internal controversy, with employees expressing concerns over Salesforce's ethical use of technology.

Read more →
Product

Salesforce to stop selling enterprise Heroku subscriptions, scale back upgrades

Salesforce will cease offering new Enterprise Account subscriptions for its Heroku platform and reduce feature development, focusing instead on cybersecurity and reliability updates. Existing enterprise contracts can be renewed, and credit card users can continue using the platform. This shift aims to prioritize AI capabilities and long-term customer value.

Read more →
Product

Agents in the enterprise: Salesforce and DeepL see productivity move the needle as use ...

Salesforce is advancing AI agent deployment in enterprises, emphasizing productivity gains and contextual intelligence. At the AI & Big Data Expo, Salesforce highlighted its agent "Hallie," used by Heathrow Airport for customer engagement. Salesforce's Paul OSullivan discussed the integration of deterministic workflows with agentic reasoning through Agent Script, enhancing AI's enterprise utility. Salesforce's recent enhancements for MuleSoft Agent Fabric and Agentforce Observability aim to improve AI agent monitoring and trust.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO