iSpot.tv Overview

iSpot.tv empowers marketers with real-time TV ad measurement and attribution across multiple industries. It integrates TV with existing marketing stacks, enabling comprehensive media and business outcome analysis.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using iSpot.tv.

Other use cases:

  • Competitive Intelligence
  • International Marketing
  • Loyalty Management
  • Lead Analytics
  • Sending & Publishing Communications
  • Contacts History
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Business Priorities

Launch New Products is the most popular business priority that customers and associates have achieved using iSpot.tv.

Other priorities:

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iSpot.tv Use-Cases and Business Priorities: Customer Satisfaction Data

iSpot.tv works with different mediums / channels such as Mass Media. Television. Video etc.

Reviews

"...Used for competitive intel...." Peer review by User

iSpot.tv, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for iSpot.tv

Top Industries

  • Marketing and Advertising
  • Internet

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

iSpot.tv is popular in Marketing And Advertising, and Internet, and is widely used by Enterprise, Mid Market, and Large Enterprise.

iSpot.tv Customer wins, Customer success stories, Case studies

What Are the key features of iSpot.tv for Engaging And Following Up?

How efficiently Does iSpot.tv manage your Competitive Intelligence?

29 buyers and buying teams have used Cuspera to assess how well iSpot.tv solved their Marketing Data Intelligence needs. Cuspera uses 102 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

iSpot Signs Roku As First Major Streamer For Its "Outcomes" Tool

iSpot has partnered with Roku, marking it as the first major TV-streaming publisher to adopt iSpot's "Outcomes at Scale" tool. This tool enables Roku's advertisers to measure real-time campaign perfo...rmance and optimize strategies for better business results, such as increased web conversions. Early tests showed significant improvements in customer leads and website visits for SimpliSafe.

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Automotive TV Spending Drops Almost 25% 08/27/2025 - MediaPost

iSpot.tv reports a 24.7% decline in automotive national TV ad spending in July, with a year-to-date decrease of 1.8%. Household TV ad impressions also fell by 21.5%. Top brands by spending included K...ia, Subaru, and Lexus. Sports programming captured a significant share of ad spend, with MLB and "SportsCenter" leading. Hyundai and Kia were top performers in both streaming and linear TV ad reach.

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A leading beauty retailer - Retail

iSpot’s audience and outcome measurement solutions helped a leading beauty retailer connect TV ad exposure to site visits and product interest. The brand used verified ad detection and person-level a...ttribution to measure lift in site visitation and product detail page views. One campaign drove a 29% increase in site visits and a 21% lift in product page views. The retailer shifted media investments to partners and messages that drove business impact. Ongoing measurement now guides campaign planning and boosts ROI from cross-platform TV ads.

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A global credit services brand - Financial Services

iSpot TV Conversions helped a global credit services brand track the impact of TV ads on digital and mobile conversions. The brand used iSpot to measure web visits and app downloads linked to TV ad i...mpressions. After optimizing its campaign to promote its mobile app, the brand saw a 30-50% spike in mobile activity and a 0.74% conversion rate, up from 0.61%. The campaign reached over 227 million viewers in less than four weeks, 44% more than the next competitor. iSpot enabled faster, more detailed reporting and improved marketing ROI tracking.

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DriveTime - Automotive

DriveTime used iSpot's Integrated User Level Data to connect TV ad exposure to conversions. They wanted to find the best frequency for TV ads to boost return on ad spend. With iSpot, DriveTime saw a ...26% increase in ROAS year over year. They also had a 90% increase in leads with only a 34% increase in spend. Media-driven site traffic went up by 5%. The team used these insights to optimize their TV ad strategy and spending.

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GOLO - Health, Wellness And Fitness

GOLO used iSpot Media Measurement to improve its TV ad strategy. The company targeted cable news to reach health-focused viewers. iSpot's platform gave GOLO real-time insights and let them track comp...etitors. GOLO rose 16 spots to become the #8 most-seen brand overall and #1 in the weight loss category. Household TV ad impressions grew by 37% year-over-year. GOLO captured 0.47% share of voice across all TV in 2023.

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iSpot TV Disrupt: What is the Joint Industry Council?

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Peers used iSpot.tv for advertisement and helpdesk management

iSpot.tv Features

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FEATURE RATINGS AND REVIEWS
Analytics

4.69/5 ★

Read Reviews (16)
Custom Reports

3.61/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.69/5 ★

Read Reviews (16)
Custom Reports

3.61/5 ★

Read Reviews (17)

Software Failure Risk Guidance

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for iSpot.tv

Top Failure Risks for iSpot.tv

iSpot.tv, Inc. News

Partnership

Roku and iSpot Bring Outcome-Based Optimization to Streaming Company Announcement - Financial Times

Roku and iSpot have expanded their partnership to integrate iSpot's Outcomes at Scale product into Roku's platform, enhancing campaign performance optimization. This collaboration allows Roku advertisers to leverage iSpot's attribution for improved ROI and creative strategies. Early tests with SimpliSafe showed significant gains in leads and website visits, demonstrating the partnership's effectiveness in driving business results.

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Executive

iSpot Adds Julie Van Ullen As President-CRO

iSpot Adds Julie Van Ullen As President-CRO

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Executive

iSpot hires Van Ullen as President and CRO

iSpot has appointed Julie Van Ullen as its new President and Chief Revenue Officer. Van Ullen will oversee sales, marketing, customer success, media partnerships, and business development. She brings extensive experience from her previous role as CRO at Rakuten Rewards, where she led significant revenue growth.

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Executive

iSpot Taps Julie Van Ullen as President and Chief Revenue Officer

iSpot has appointed Julie Van Ullen as president and chief revenue officer. She will oversee sales, marketing, customer success, media partnerships, and business development. Van Ullen previously drove significant growth at Rakuten Rewards and has held leadership roles at FreeWheel and OpenX. Her appointment aims to enhance iSpot's capabilities in TV ad measurement and data-driven advertising solutions.

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iSpot.tv, Inc. Profile

Company Name

iSpot.tv, Inc.

Company Website

https://www.ispot.tv/

Year Founded

2012

HQ Location

Bellevue, WA

Employees

101-250

Social

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Financials

SERIES C