iSpot.tv Overview

iSpot.tv empowers marketers with real-time TV ad measurement and attribution across multiple industries. It integrates TV with existing marketing stacks, enabling comprehensive media and business outcome analysis.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using iSpot.tv.

Other use cases:

  • Competitive Intelligence
  • International Marketing
  • Loyalty Management
  • Lead Analytics
  • Sending & Publishing Communications
  • Contacts History
See all use cases See less use cases

Business Priorities

Launch New Products is the most popular business priority that customers and associates have achieved using iSpot.tv.

Other priorities:

See all business priorities See less business priorities

iSpot.tv Use-Cases and Business Priorities: Customer Satisfaction Data

iSpot.tv works with different mediums / channels such as Mass Media. Television. Video etc.

Reviews

"...We can now more confidently and easily quantify the efforts other companies are making in the TV space and make better note of what these advertisers are doing well or where we find opportunities to do better...." Peer review by User

iSpot.tv, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for iSpot.tv

Top Industries

  • Marketing and Advertising
  • Internet

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

iSpot.tv is popular in Marketing And Advertising, and Internet, and is widely used by Enterprise, Mid Market, and Large Enterprise.

iSpot.tv Customer wins, Customer success stories, Case studies

What Are the key features of iSpot.tv for Engaging And Following Up?

What makes iSpot.tv ideal for Competitive Intelligence?

29 buyers and buying teams have used Cuspera to assess how well iSpot.tv solved their Marketing Data Intelligence needs. Cuspera uses 102 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

 

iSpot Signs Roku As First Major Streamer For Its "Outcomes" Tool

iSpot has partnered with Roku, marking it as the first major TV-streaming publisher to adopt iSpot's "Outcomes at Scale" tool. This tool enables Roku's advertisers to measure real-time campaign perfo...rmance and optimize strategies for better business results, such as increased web conversions. Early tests showed significant improvements in customer leads and website visits for SimpliSafe.

Read on →
 

Automotive TV Spending Drops Almost 25% 08/27/2025 - MediaPost

iSpot.tv reports a 24.7% decline in automotive national TV ad spending in July, with a year-to-date decrease of 1.8%. Household TV ad impressions also fell by 21.5%. Top brands by spending included K...ia, Subaru, and Lexus. Sports programming captured a significant share of ad spend, with MLB and "SportsCenter" leading. Hyundai and Kia were top performers in both streaming and linear TV ad reach.

Read on →

A leading beauty retailer - Retail

iSpot’s audience and outcome measurement solutions helped a leading beauty retailer connect TV ad exposure to site visits and product interest. The brand used verified ad detection and person-level a...ttribution to measure lift in site visitation and product detail page views. One campaign drove a 29% increase in site visits and a 21% lift in product page views. The retailer shifted media investments to partners and messages that drove business impact. Ongoing measurement now guides campaign planning and boosts ROI from cross-platform TV ads.

Read on →

A global credit services brand - Financial Services

iSpot TV Conversions helped a global credit services brand track the impact of TV ads on digital and mobile conversions. The brand used iSpot to measure web visits and app downloads linked to TV ad i...mpressions. After optimizing its campaign to promote its mobile app, the brand saw a 30-50% spike in mobile activity and a 0.74% conversion rate, up from 0.61%. The campaign reached over 227 million viewers in less than four weeks, 44% more than the next competitor. iSpot enabled faster, more detailed reporting and improved marketing ROI tracking.

Read on →

DriveTime - Automotive

DriveTime used iSpot's Integrated User Level Data to connect TV ad exposure to conversions. They wanted to find the best frequency for TV ads to boost return on ad spend. With iSpot, DriveTime saw a ...26% increase in ROAS year over year. They also had a 90% increase in leads with only a 34% increase in spend. Media-driven site traffic went up by 5%. The team used these insights to optimize their TV ad strategy and spending.

Read on →

GOLO - Health, Wellness And Fitness

GOLO used iSpot Media Measurement to improve its TV ad strategy. The company targeted cable news to reach health-focused viewers. iSpot's platform gave GOLO real-time insights and let them track comp...etitors. GOLO rose 16 spots to become the #8 most-seen brand overall and #1 in the weight loss category. Household TV ad impressions grew by 37% year-over-year. GOLO captured 0.47% share of voice across all TV in 2023.

Read on →

iSpot TV Disrupt: What is the Joint Industry Council?

Video Thumbnail
lightning

Peers used iSpot.tv for advertisement and helpdesk management

iSpot.tv Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.69/5 ★

Read Reviews (16)
Custom Reports

3.61/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.69/5 ★

Read Reviews (16)
Custom Reports

3.61/5 ★

Read Reviews (17)

Software Failure Risk Guidance

?

for iSpot.tv

Top Failure Risks for iSpot.tv

iSpot.tv, Inc. News

Product

ISpot Launches Sage AI Platform to Modernize TV Ad Measurement

iSpot has introduced the Sage AI platform, aiming to revolutionize TV ad measurement. This platform leverages advanced AI capabilities to provide more accurate and efficient ad performance insights, enhancing advertisers' ability to optimize their campaigns.

Read more →
Product

iSpot Goes "Agentic, " AI Platform Analyzes TV Ads

iSpot has launched "SAGE," an AI platform designed to enhance TV ad measurement by providing rapid insights into creative and media planning. SAGE, described as a specialized ChatGPT for TV advertising, offers tools like a creative insights analyst and planning assistant. It leverages iSpot's extensive data and OpenAI's models to deliver quick, actionable insights, significantly reducing analysis time for brands.

Read more →
Product

Introducing iSpot SAGE: The Proprietary Agentic AI Platform Powered by Video Advertising's Most Trusted Data

iSpot launched iSpot SAGE, an AI-powered platform, leveraging its comprehensive ad data to provide marketing intelligence. Developed over two years, SAGE offers insights by analyzing ad frames and consumer feedback, aiding brands in optimizing campaigns. It features tools like Creative Insights Analyst and Creative Planning Assistant for real-time analysis and strategic recommendations, enhancing ad performance and consumer connections.

Read more →
Partnership

Roku and iSpot Bring Outcome-Based Optimization to Streaming Company Announcement - Financial Times

Roku and iSpot have expanded their partnership to integrate iSpot's Outcomes at Scale product into Roku's platform, enhancing campaign performance optimization. This collaboration allows Roku advertisers to leverage iSpot's attribution for improved ROI and creative strategies. Early tests with SimpliSafe showed significant gains in leads and website visits, demonstrating the partnership's effectiveness in driving business results.

Read more →

iSpot.tv, Inc. Profile

Company Name

iSpot.tv, Inc.

Company Website

https://www.ispot.tv/

Year Founded

2012

HQ Location

Bellevue, WA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES C