Keen Decision System: Use-Cases, Insights and Reviews | 2025 Cuspera

Keen Decision Systems helped a B2B high growth SaaS software company improve marketing ROI. The challenge was to find the best way to split advertising spend between top and bottom of the funnel. Kee...n partnered with Ibotta to test different spend ratios with a $10M marketing investment. A 70/30 top-to-bottom spend ratio gave the best ROI and NPV. Shifting more budget to the bottom of the funnel increased short-term revenue.
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The Keen Platform helped a global retail brand improve its seasonal marketing strategy. The brand was hesitant to change its back-to-school investment plan. Keen recommended new channel allocations a...nd timing to build momentum before the key season. The platform showed a 75% confidence in year-over-year growth, with a likely $12M increase in marketing-driven revenue on the same spend. The brand also saw a 49% increase in profit ROI and $7.6M in new revenue.
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Keen Platform helped a global retail brand improve its marketing mix. The brand shifted spending from TV and YouTube to social media and eRetail. This change led to a $1.2M increase in profit and an ...8.6% rise in contributed revenue, even with a $500k lower media budget. The Keen Platform showed how new tactics could boost both short-term sales and long-term brand health. The brand now uses a better mix of upper, middle, and lower funnel tactics.
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Keen Decision Systems' AI-Powered MMM Platform helped a global retail dental brand improve its marketing results. The brand increased its traditional TV budget by $2 million, with $1.4 million in new... spending and $600,000 shifted from DRTV. The team used Keen to test different marketing scenarios and optimize channel spend. This strategy led to $8 million in marketing-driven profit and a 30% year-over-year growth. TV became the biggest driver of brand growth that year.
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Keen’s AI-powered MMM platform helped a leading quick-service restaurant brand improve marketing ROI. The brand struggled to see which channels drove results. Keen’s platform gave real-time ROI forec...asts and scenario planning. The brand saw 10% revenue growth and a 21% increase in profit ROI. Connected TV delivered 42% ROI. Marketing efficiency improved by 2% with smarter budget allocation.
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Keen Decision Systems and Tracksuit helped a challenger brand in the non-alcoholic beverage space connect brand awareness to business growth. The brand needed to prove that brand marketing drove real... results, not just visibility. Using real-time brand tracking and predictive marketing mix modeling, they linked awareness data to media spend. The team built a repeatable system for measuring, forecasting, and optimizing channel investment. They saw year-over-year growth in both aided and unaided awareness and gained clarity on future marketing spend.
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