Later Influence Overview

Later Influence simplifies influencer marketing by streamlining the process from finding influencers to timely payments. Book a demo today to experience seamless collaboration.

Use Cases

Customers recommend Influencer Marketing, Engagement Management, Content Management, as the business use cases that they have been most satisfied with while using Later Influence.

Other use cases:

  • Campaign Management
  • Workflow Management
  • Influencer Management
  • Social Media Analytics
  • Rating And Review Management
  • Sales Incentive Management
  • Market Research
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Business Priorities

Improve ROI and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Later Influence.

Other priorities:

  • Build Brand Awareness
  • Grow Market Share
  • Enhance Customer Relationships
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Launch New Products
  • Acquire Customers
  • Establish Thought Leadership
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Later Influence Use-Cases and Business Priorities: Customer Satisfaction Data

Later Influence works with different mediums / channels such as Social Media. and Promotions.

Later Influence's features include Dashboard, SEM, and Personalization. and Later Influence support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Later Influence analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It's dashboard and interface creates a quick and easy snapshot for Influencer demographics, segmentation, viewing created content, as well was reporting...." Peer review by Grace N, Assistant Influencer Marketing Manager

Later Influence, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Later Influence

Top Industries

  • Information Technology and Services
  • Consumer Goods
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Later Influence is popular in Information Technology And Services, Consumer Goods, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Later Influence Customer wins, Customer success stories, Case studies

What solutions does Later Influence provide for Influencer Marketing?

How can Later Influence enhance your Engagement Management process?

How can Later Influence enhance your Content Management process?

How does Later Influence address your Campaign Management Challenges?

What solutions does Later Influence provide for Workflow Management?

11 buyers and buying teams have used Cuspera to assess how well Later Influence solved their Influencer Marketing needs. Cuspera uses 430 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

COSMEDIX - Retail

COSMEDIX used the Later influencer marketing platform to boost its digital presence. The brand shifted from in-store to digital by building a community of influencers, advocates, and loyal customers.... COSMEDIX launched the COSMEDIX Crowd program with zero spend on media or influencer activations. They achieved a 527% ROI from review and activation purchases, 3 million total impressions, and 34,000 impressions from key campaigns. The program increased brand awareness and drove online sales.

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KiwiCo - Consumer Goods

KiwiCo used Later Influence to find real creators for their Panda Crate campaign. They wanted to reach new moms and boost awareness for their baby product line. Later Influence helped them find and m...anage over 40 influencers, leading to 150+ posts and 30+ boosted posts on TikTok and Instagram. The platform made it easy for KiwiCo to work with creators and reuse content. KiwiCo saved time and found creators who matched their brand.

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Packaged Snack Bar Brand - Food & Beverages

Later Influence helped a packaged snack bar brand reach new audiences and drive engagement. The brand used Later to recruit over 800 micro-influencers on Instagram and TikTok. Influencers shared auth...entic content about the snack bar, focusing on women and moms. The campaign generated 3,224 posts and a 14% average engagement rate. The cost per engagement was $0.16, showing strong results for influencer marketing.

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Brew Dr. Kombucha - Food & Beverages

Later helps Brew Dr. Kombucha plan and schedule Instagram content. Brew Dr. Kombucha wanted to balance product promotion with their mission of sustainability. They used Later's Link in Bio to drive a... 130% increase in site traffic from Instagram. Saved posts grew 3-5 times from 2019 to 2020. The Visual Planner tool helped their small team stay organized and flexible with content planning.

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American Girl - Retail

American Girl used Later Influence to run an influencer marketing campaign for its Cultural Celebrations Collection. The goal was to promote unique cultural and religious holidays and drive website t...raffic. American Girl partnered with 20 diverse influencers to create 123 pieces of content. The campaign reached 360,000 impressions and 27,000 engagements, with a 7.5% engagement rate. The campaign focused on authentic connections and reusable content for future holidays.

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Ste Michelle Wine Estates - Hospitality

Later Influence helped Ste Michelle Wine Estates create 1,821 content assets and reach 120 million people. The company used influencer marketing to build social proof and save costs. They found and a...ctivated female millennial influencers using Later’s search filters and data tools. Influencers created ratings, reviews, and product photos, which the brand used for marketing. The platform streamlined draft reviews, payments, and compliance, and integrated with PowerReviews for content syndication.

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Later: Social Media Management Platform and Link in Bio Tool

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Peers used Later Influence for influencer marketing and engagement management

Later Influence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Analytics

4.86/5 ★

Read Reviews (24)
Custom Reports

4.84/5 ★

Read Reviews (60)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Analytics

4.86/5 ★

Read Reviews (24)
Custom Reports

4.84/5 ★

Read Reviews (60)

Later Influence Integrations

Later Influence integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.23/5 ★

Read Reviews (42)
Data Export

3.48/5 ★

Read Reviews (18)

Swell

4.74 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for Later Influence

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lessonly

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic Knowledge

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Later Influence

Overall Risk Meter

Low Medium High

Top Failure Risks for Later Influence

Later News

Product

Introducing Later EdgeAI, the Industry's Most Advanced Predictive Intelligence Solution

Later has launched Later EdgeAI, an advanced AI-native engine designed to enhance influencer marketing by leveraging extensive proprietary datasets. This new solution predicts performance, optimizes creator selection, and improves ROI for brands. It integrates with Later's platform and services, offering tailored recommendations and continuous learning from campaign data. The launch solidifies Later's position as a leader in AI-driven influencer marketing.

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Product

Introducing Later EdgeAI: Influence Powered by Intelligence

Later introduced EdgeAI, a proprietary AI-native predictive intelligence solution for influencer marketing. Built on a decade of data from 16 million creators and $2 billion in influencer-driven purchases, EdgeAI offers brands predictable outcomes, higher engagement rates, and efficient campaign execution. It tailors recommendations to brand-specific contexts, enhancing influencer marketing's reliability and scalability.

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Product

Later Debuts Exciting New Features for Social Media Marketers During Quarterly Showcase "The Drop" - Eastern Progress

Later Debuts Exciting New Features for Social Media Marketers During Quarterly Showcase "The Drop" - Eastern Progress

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Product

Later Launches AI-Powered Brand Suitability Insights to Help Marketers Confidently Activate the Best-Fit Creators - PR Newswire

Later has launched AI-Powered Brand Suitability Insights, a tool designed to help marketers assess creator partnerships by evaluating risks and performance potential. This solution offers a comprehensive report with metrics like brand suitability scores and risk matrices, aiming to align creators with brand values while driving measurable results. This launch is part of Later's broader AI strategy to enhance influencer marketing.

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Later Profile

Company Name

Later

Company Website

https://later.com/

HQ Location

Vancouver, BC CA

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE