Later Influence: Product updates, Customer stories, and Insights | 2026 Cuspera

Later Influence helped COSMEDIX shift from in-store to digital by launching the COSMEDIX Crowd influencer program. COSMEDIX used Later's influencer marketing platform to recruit micro-influencers, ad...vocates, and referrers. The program generated a 527% ROI from review and activation purchases. Influencer content drove 3.7 million impressions and 34,000 engagements. COSMEDIX and Later won a Shorty Award for the campaign.
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Later Influence helped KiwiCo find 40 authentic creators for its Panda Crate campaign. The campaign generated over 150 posts and 30+ boosted posts across TikTok and Instagram. KiwiCo wanted to reach ...new moms and young families with hands-on STEAM activities. Later streamlined influencer outreach, negotiations, and content rights, saving KiwiCo time and resources. KiwiCo now owns unlimited usage rights to creator content for ongoing marketing.
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Later Influence helped a packaged snack bar brand reach new audiences and drive engagement. The brand used Later to recruit over 800 micro-influencers on Instagram and TikTok. Influencers shared auth...entic content about the snack bar, focusing on women and moms. The campaign generated 3,224 posts and a 14% average engagement rate. The cost per engagement was $0.16, showing strong results for influencer marketing.
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Later helps Brew Dr. Kombucha plan and schedule Instagram content. Brew Dr. Kombucha wanted to balance product promotion with their mission of sustainability. They used Later's Link in Bio to drive a... 130% increase in site traffic from Instagram. Saved posts grew 3-5 times from 2019 to 2020. The Visual Planner tool helped their small team stay organized and flexible with content planning.
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American Girl used Later Influence to run an influencer marketing campaign for its Cultural Celebrations Collection. The goal was to promote unique cultural and religious holidays and drive website t...raffic. American Girl partnered with 20 diverse influencers to create 123 pieces of content. The campaign reached 360,000 impressions and 27,000 engagements, with a 7.5% engagement rate. The campaign focused on authentic connections and reusable content for future holidays.
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Later Influence helped American Greetings run influencer marketing campaigns for their Celebrate The Holiday Season campaign. The brand activated almost 400 influencers and generated over 1.2k unique... pieces of content. One campaign drove 8.6 million impressions, 255,000 engagements, and an 8.98% engagement rate. The average CPM was $0.53 and CPE was $0.03. American Greetings exceeded their goal of 2 million impressions for the fiscal year.
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