Leanplum Overview

Leanplum, a CleverTap company, maximizes customer engagement through optimized multi-channel messaging. Lasting and valuable relationships are built using campaign orchestration.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Leanplum.

Other use cases:

  • Social Media Analytics
  • Segmentation And Targeting
  • Loyalty Management
  • Campaign Management
  • Lead Engagement
  • Channel Marketing
  • Helpdesk Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Leanplum.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve ROI
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Leanplum Use-Cases and Business Priorities: Customer Satisfaction Data

Leanplum works with different mediums / channels such as Mobile. Phone Calls. Offline etc.

Leanplum's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Leanplum support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Leanplum analytics capabilities include Analytics, and Custom Reports.

Reviews

"You guys have a team of people who are genuinely passionate about mobile channels." - Josh Lu

Leanplum, Attentive, Alpha Anywhere, Onesignal, Casecamp, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Leanplum

Top Industries

  • Information Technology and Services
  • Computer Software
  • Financial Services

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Leanplum is popular in Information Technology And Services, Computer Software, and Financial Services and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on Leanplum Use Cases

What makes Leanplum ideal for Engagement Management?

Why is Leanplum the best choice for Communication Management?

How can Leanplum enhance your Onboarding process?

How can Leanplum optimize your Social Media Analytics Workflow?

How can Leanplum enhance your Segmentation And Targeting process?

11 buyers and buying teams have used Cuspera to assess how well Leanplum solved their Mobile Marketing needs. Cuspera uses 1233 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Leanplum testimonial

Josh Lu

Senior Director of Growth

Zynga

You guys have a team of people who are genuinely passionate about mobile channels. Testimonial By Josh Lu
Leanplum testimonial

Lee Mullins

Optimization Manager

Tesco UK

In order to serve shoppers better, we need to understand and measure whether customers find changes we make to our products helpful. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes to our apps. The platform’s ease of use, coupled wi...th some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behavior on apps.

Testimonial By Lee Mullins
Leanplum testimonial

Adam Biehler

Head of Partnerships

mParticle

A connected marketing stack is core to delivering personalized experiences and meeting the expectations of today’s consumer. Our integration with Leanplum enables businesses to break down silo’s and increase personalization and relevancy throughout the entire customer lifecycle. Testimonial By Adam Biehler
CUSTOMERS TESTIMONIALS
Leanplum testimonial

Josh Lu

Senior Director of Growth

Zynga

You guys have a team of people who are genuinely passionate about mobile channels. Testimonial By Josh Lu
Leanplum testimonial

Lee Mullins

Optimization Manager

Tesco UK

In order to serve shoppers better, we need to understand and measure whether customers find changes we make to our products helpful. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes to our apps. The platform’s ease of use, coupled wi...th some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behavior on apps.

Testimonial By Lee Mullins
Leanplum testimonial

Adam Biehler

Head of Partnerships

mParticle

A connected marketing stack is core to delivering personalized experiences and meeting the expectations of today’s consumer. Our integration with Leanplum enables businesses to break down silo’s and increase personalization and relevancy throughout the entire customer lifecycle. Testimonial By Adam Biehler

Case Studies

Food & Beverages

CASE STUDY Shawarmer

CleverTap helped Shawarmer use RFM-based automated segmentation to improve customer engagement. Shawarmer identified key meal occasions and targeted customers with personalized messages using CleverT...ap’s platform. The team focused on retention by using owned channels like push notifications, app pop-ups, email, and WhatsApp. As a result, Shawarmer saw a 9% increase in overall sales and retained 36% of at-risk customers. The solution helped Shawarmer stand out in a crowded food market in Saudi Arabia.

Financial Services

CASE STUDY Niyo

CleverTap helped Niyo, a fintech company, improve customer experience for international travelers. Niyo used CleverTap to launch international cards with zero forex markup and added travel services i...n their app. CleverTap enabled personalized engagement, advanced automation, and strong security. Niyo saw a 2x boost in click-through rates and a 40% increase in conversion rates. The solution helped Niyo streamline onboarding and adapt to complex financial regulations.

Computer Software

CASE STUDY myBillbook

CleverTap helped myBillbook boost user engagement and sales. myBillbook used CleverTap to target high-value 'hand-raiser' users and send personalized messages at key moments. The team replaced old dr...ip campaigns with micro moments to identify and engage users more effectively. This led to a 3X increase in high-value users, a 35% rise in revenue from inside sales, and a 15% reply rate on WhatsApp. myBillbook improved customer journeys and drove growth using CleverTap's all-in-one engagement platform.

CASE STUDY Eatigo

Clever.AI helped Eatigo boost restaurant reservations. Eatigo used CleverTap’s AI-powered recommendation engine to increase conversion rates. The engine suggested restaurants to users who canceled or... abandoned reservations. It also re-engaged users who had not booked in 30 days with personalized offers. Eatigo saw a 2x conversion rate and a 100% increase in gross transactions.

Internet

CASE STUDY KashKick

CleverTap helped KashKick boost user acquisition and retention with real-time personalization. KashKick used CleverTap’s AI-powered tools and Intellinode feature to create tailored user journeys. Onb...oarding engagement increased by 2.5x. Engaged sessions rose by 36% in one month. Newsletter performance surged by 44%. KashKick saw a 3.7x increase in returning users, 2.3x total user growth, and 4x growth in monthly engagement.

Internet

CASE STUDY baz

CleverTap helped baz, a leading super app in Mexico, engage users and reduce churn. baz used CleverTap's all-in-one user engagement platform to unify data and automate campaigns. Personalized push no...tifications doubled new user activation. Churn rate dropped by 28%. Conversion rate increased by 60%, boosting transaction growth. baz improved user experience and scaled engagement with CleverTap.

Frequently Asked Questions(FAQ)

for Leanplum

What is Leanplum?

Leanplum is a mobile marketing platform that delivers meaningful engagement across messaging and enhances the in-app experience. The mobile engagement platform helps to build lasting customer relaltionships from download to loyalty. Leanplum makes it easy to create cross- channel campaigns that unify messages and the in app experience.

By transforming data into an understanding of users' needs and wants, platform delivers unified experiences that are timely, tested, and relevant, building the customer loyalty that fuels business growth. Brands rely on Leanplum to help them orchestrate multi-channel campaigns, from messaging to the in-app experience all from a single, integrated platform. The platform includes features like Campaign Composer, web push notifications, email marketing, in-app messaging, mobile analytics and mobile A/B testing.

What is Leanplum used for?

Leanplum is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Communication Management and Onboarding .

What are the top features of Leanplum?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Leanplum.

Who uses Leanplum?

Leanplum is used by Information Technology And Services, Computer Software and Financial Services among other industries.

What are Leanplum alternatives?

Attentive, Alpha Anywhere, Onesignal and Casecamp are popular alternatives for Leanplum.

Where is Leanplum located?

Leanplum is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used Leanplum for engagement management and communication management

Leanplum Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.68/5 ★

Read Reviews (1)
Analytics

4.38/5 ★

Read Reviews (101)
Custom Reports

3.65/5 ★

Read Reviews (127)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.68/5 ★

Read Reviews (1)
Analytics

4.38/5 ★

Read Reviews (101)
Custom Reports

3.65/5 ★

Read Reviews (127)

Software Failure Risk Guidance

?

for Leanplum

Overall Risk Meter

Low Medium High

Top Failure Risks for Leanplum

CleverTap Private Limited News

Executive

Subharun Mukherjee elevated to Senior VP-Global Marketing at CleverTap

Subharun Mukherjee elevated to Senior VP-Global Marketing at CleverTap

Product

CleverTaps Vision for AI-First Design: The Interface of Intent

CleverTap introduces its AI-first design philosophy, the Interface-of-Intent, which focuses on user intent rather than traditional clicks. This approach enhances software interaction by allowing users to express outcomes in plain language, leading to efficient and intuitive workflows. The design emphasizes transparency, manual editability, and modular AI integration, aiming to transform human-computer interaction by making AI a collaborative partner in achieving business goals.

Awards

Trust First, Ease Always: CleverTap Earns 149 G2 Badges in Fall 2025

CleverTap received 149 G2 badges in Fall 2025, including Leader in 9 categories and Momentum Leader in 8, highlighting its strong customer trust and ease of use. These badges reflect customer confidence in CleverTap's platform, emphasizing its reliability, ease of setup, and usability. The recognition underscores CleverTap's commitment to providing scalable and simple engagement solutions.

Customer

Product Madness: Personalizing Player Experience

Product Madness uses CleverTap to enhance player retention by personalizing experiences through configurable and testable events. Chris Mears, Technical Product Manager at Product Madness, highlights the benefits of using CleverTap for LiveOps.

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Financials

SERIES D