Listrak: Use-Cases, Insights and Reviews | 2026 Cuspera

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Marketing automation platform that delivers seamless, personalized cross-channel interactions

AI Powered

Listrak Overview

Listrak addresses the challenge of managing complex retail marketing strategies by offering a digital marketing automation platform that unifies email marketing, SMS mobile messaging, and customer insights. This platform is trusted by over 1,000 leading brands, demonstrating its reliability in delivering cross-channel orchestration. Listrak's solution enables retailers to engage customers effectively across multiple channels, using person-first marketing automation to enhance customer relationships. A noteworthy feature is its partnership with Shopify, which enhances the platform's capability to drive results through owned channels. Additionally, the Growth Xcelerator Platform (GXP) is designed to convert influencer traffic, adding a unique dimension to its marketing toolkit. This comprehensive approach ensures retailers can deliver smarter text message marketing and leverage customer insights to optimize their marketing efforts.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Campaign Management, as the business use cases that they have been most satisfied with while using Listrak.

Other use cases:

Sending & Publishing Communications
Helpdesk Management
Social Media Management
Digital Marketing
Channel Marketing
Contact List Management
Loyalty Management

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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Listrak.

Other priorities:

Acquire Customers
Enhance Customer Relationships
Scale Best Practices
Increase Customer Life Time Value
Improve Digital And Social Presence
Grow Market Share
Improve Efficiency
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Improve Consistency
Build Brand Awareness
Increase Average Basket Value

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Listrak Use-Cases and Business Priorities: Customer Satisfaction Data

Listrak works with different mediums / channels such as E-Mail.

Listrak's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and Listrak support capabilities include AI Powered, Email Support, Chat Support, etc. also Listrak analytics capabilities include Analytics, and Custom Reports.

Reviews

"Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 ...for every dollar we spend. Listrak is a much needed partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel!" - Naomi Holland

Listrak, Yespo Оmnichannel CDP, PushEngage, ExpertSender, Experiture Marketing Platform, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Listrak's Cross-Channel Marketing Automation Platform is trusted by 1,000+ leading brands for email marketing and SMS mobile messaging. Customer insights and cross-channel orchestration are key features.

Popular Business Setting

for Listrak

Top Industries

Retail
Apparel & Fashion
Consumer Goods

Popular in

Small Business
Enterprise
Mid Market

Listrak is popular in Retail, Apparel & Fashion, and Consumer Goods and is widely used by Small Business, Enterprise, and Mid Market.

Listrak Customer wins, Customer success stories, Case studies

How can Listrak enhance your Engagement Management process?

Listrak offers retailers a comprehensive marketing platform that empowers them to engage customers through multiple channels, including email, social media, and in-store interactions. The platform uses artificial intelligence, predictive analytics, and machine learning to deliver personalized messages and automate marketing processes, driving customer engagement and increased revenue. The platform's limitations include inconsistent account executive follow-up.

"...Drive exponential growth of new customer acquisition across channels and touchpoints, engage your audience on their mobile devices with personalized SMS or MMS messages, and grow incremental revenue with text messages that generate 30X+ ROI all sent confidently using a Tier 1 Aggregator. ..." Listrak's Cross-Channel Marketing Automation Platform

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How does Listrak facilitate Lead Analytics?

How does Listrak facilitate Campaign Management?

Listrak Campaign Management offers a comprehensive suite of email marketing capabilities, including list building, segmentation, automation, personalization, and analytics. It also allows for real-time product and content recommendations within email campaigns. Listrak's capabilities may be limited for marketers who require robust CRM functionality.

"...List building, list segmentation, automated email campaigns, personalization of email campaigns, tracking your email metrics and campaigns, also has an optional CRM tool but we have not added it yet...." Peer review by Marisa L, Vice President of Digital Marketing/Ecommerce, Consumer Goods

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How can Listrak optimize your Sending & Publishing Communications Workflow?

How does Listrak facilitate Helpdesk Management?

13 buyers and buying teams have used Cuspera to assess how well Listrak solved their Marketing Automation needs. Cuspera uses 1733 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS	TESTIMONIALS
Naomi Holland VP Marketing Robert Graham	Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 for every dollar we spend. Listrak is a much neede...d partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel! Testimonial By Naomi Holland
John Coughlin President JEGS	When Listrak shared the details of the GXP program, we knew that it would accelerate our growth. Our three-year partnership continues to be an outstanding investment. Testimonial By John Coughlin
Gail Buffington VP of Marketing & Analytics Soft Surroundings	We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. Testimonial By Gail Buffington

CUSTOMERS	TESTIMONIALS
Naomi Holland VP Marketing Robert Graham	Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 for every dollar we spend. Listrak is a much neede...d partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel! Testimonial By Naomi Holland
John Coughlin President JEGS	When Listrak shared the details of the GXP program, we knew that it would accelerate our growth. Our three-year partnership continues to be an outstanding investment. Testimonial By John Coughlin
Gail Buffington VP of Marketing & Analytics Soft Surroundings	We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. Testimonial By Gail Buffington

Frequently Asked Questions(FAQ)

for Listrak

What is Listrak?

Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement.

It is primarily a multi-channel marketing automation platform which drives effective customer engagement across channels such as e-mail, social media, SMS/MMS, mobile, web and direct mail campaigns.

Key features of Listrak include: Cross-channel orchestration, customer insights, unified 360 customer profile, behavioral based triggers, and predictive personalization. Listrak platform helps to unlock unified customer data through powerful exploration and visualization tools integrate customer insights actionable through segmentation, automation and orchestration. It automatically generates timely and relevant messages directly across customer journey to influence purchase intent to maximize customer life time value.

What is Listrak used for?

Listrak is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Lead Analytics and Campaign Management .