Lunio (formerly PPC Protect) Overview

Lunio tackles the issue of fake and fraudulent traffic in digital advertising with its AI-driven detection and protection system. This tool identifies and eliminates invalid traffic in real-time, ensuring that your ad spend is directed towards genuine users. By analyzing click patterns and providing automatic protection, Lunio helps marketers improve the quality of traffic from paid channels. A standout feature is its ability to seamlessly integrate across various media platforms, reducing wasted ad spend and enhancing return on ad spend (ROAS). Built by marketers for marketers, Lunio is recognized as a leader in ad traffic verification, making it a trusted choice for businesses aiming to optimize their digital advertising efforts.

Use Cases

Customers recommend Advertisement, White Labeling, Social Media Analytics, as the business use cases that they have been most satisfied with while using Lunio (formerly PPC Protect).

Other use cases:

  • Digital Marketing
  • Products & Pricelist Management
  • Generation Of New Leads
  • Engaging And Following Up
  • Training & Onboarding
  • Inbound Marketing
  • Competitive Intelligence
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Lunio (formerly PPC Protect).

Other priorities:

  • Increase Sales & Revenue
  • Improve Efficiency
  • Enhance Customer Relationships
  • Grow Market Share
  • Build Brand Awareness
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Lunio (formerly PPC Protect) Use-Cases and Business Priorities: Customer Satisfaction Data

Lunio (formerly PPC Protect)'s features include SEM, Fraud Detection, Dashboard, etc. and Lunio (formerly PPC Protect) support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Lunio (formerly PPC Protect) analytics capabilities include Analytics, and Custom Reports.

Peer review evidence (same sources as the product rating summary)

"...Bot traffic is a growing concern for many advertisers and website owners out there...." Resource Hub
"Lunio helped Culligan Harvey, a UK water softener manufacturer, cut invalid traffic by 54%. The company saw a 10% increase in lead to MQL rate and a 42% rise in lead to demo conversions. Lunio filtered out fake leads and protected ad spend. The team used Lunio’s click export to get refunds for invalid clicks. Support from Lunio’s team was proactive and flexible." https://www.lunio.ai/case-studies/culligan-harvey
"Lunio helped Sykes Cottages stop bot traffic and reduce spam leads. Sykes saw a 10.9% increase in booking conversion rates and a 14.9% drop in bounce rate. They saved £704k by blocking invalid clicks. The team also excluded over 82,000 IPs and improved session duration by 11.3%. Lunio gave Sykes better ad spend efficiency and more insight into traffic quality." https://lunio.ai/case-studies/sykes-cottages

Lunio (formerly PPC Protect), WP Engine, DNSFilter, ImmuniWeb, DataDome, etc., all belong to a category of solutions that help Web Security. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Lunio eliminates invalid traffic to maximize performance marketing efficiency. Higher ROI is achieved without increasing ad spend.

Popular Business Setting

for Lunio (formerly PPC Protect)

Top Industries

  • Marketing and Advertising
  • Computer & Network Security
  • Telecommunications

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Lunio (formerly PPC Protect) is popular in Marketing And Advertising, Computer & Network Security, and Telecommunications and is widely used by Small Business, Mid Market, and Enterprise.

Lunio (formerly PPC Protect) Customer wins, Customer success stories, Case studies

What makes Lunio (formerly PPC Protect) ideal for Digital Marketing?

11 buyers and buying teams have used Cuspera to assess how well Lunio (formerly PPC Protect) solved their Web Security needs. Cuspera uses 651 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Web Security needs.

 

Represent - Apparel & Fashion - Apparel & Fashion

Lunio helped Represent, a British streetwear brand, boost conversion rates by 12.86% during key sales periods. The platform reduced cost per acquisition by 9.43% and delivered a 10.7x ROI on subscrip...tion costs. Represent used Lunio to control invalid traffic as ad budgets surged for major sales events. The solution kept traffic quality high, even as spend increased sharply. This allowed Represent to meet growth targets in a highly competitive market.

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Circus PPC - Marketing And Advertising - Marketing and Advertising

Lunio helped Circus PPC, a leading UK PPC agency, save £10,850 per month in ad spend. Circus PPC used Lunio to block invalid and fraudulent clicks for its retail and e-commerce clients. The platform ...improved traffic quality by 10.2%. Circus PPC now recommends Lunio to all clients. Cleaner data from Lunio lets Circus PPC optimize campaigns and boost conversion rates.

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Epos Now - Information Technology And Services - Information Technology and Services

Lunio helped Epos Now cut invalid clicks by 15%. The company saved £44,000 per month in ad spend. Epos Now saw a 10.4% increase in traffic quality. The team used Lunio to automate click fraud prevent...ion. This let them focus on real leads and grow their business. The platform was easy to use and required little manual work.

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BiGDUG - Retail - Retail

Lunio helped BiGDUG, a leading UK online retailer, reduce wasted ad spend. BiGDUG faced unpredictable costs in paid search campaigns. After implementing Lunio, they saved £18,266 in the first month. ...4.77% of clicks were found to be invalid. Conversion rates and average order values also increased.

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Modo25 - Marketing And Advertising - Marketing and Advertising

Modo25 used Lunio to stop click fraud for their paid search clients. They saw a 21% increase in traffic quality. The agency saved an average of £90,000 per month. Lunio was easy to set up and did not... need developer time. Modo25 could scale campaigns with more confidence and less wasted budget.

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LearnWorlds - Education - Education

LearnWorlds used Lunio to stop fake leads from paid ad campaigns. They saw a 16% monthly saving in ad spend. Invalid traffic dropped by 85.6% in the first month. Lead quality improved, and cost-per-a...cquisition went down. LearnWorlds now exports Lunio data for quarterly reports. They plan to connect more ad platforms for wider protection.

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We Are Lunio - The #1 Performance Marketing Efficiency Platform

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Frequently Asked Questions(FAQ)

for Lunio (formerly PPC Protect)

What is Lunio (formerly PPC Protect)?

Lunio (formerly PPC Protect) is a click fraud detection and protection for advertisers. It is an anti-fraud solution to detect and protect against affiliate frauds like click fraud caused by bots, malicious click farms, and unethical competitors.

Lunio's automated platform allows marketers to prevent click fraud at source, removing invalid and illegitimate traffic from campaigns to ensure that only genuine, engaged traffic is being purchased. It is designed and built around an agency and enterprise-first approach, flexible to monitor just one or multiple domains with the administration via a web-based dashboard, Lunio includes real-time IP address and device blocking, detection via proprietary self-learning AI algorithm, and protects an unlimited number of clicks.

Key features include unlimited domains and clicks protection, uncapped account users, real-time IP blocking, and industry-specific detection rules.

What is Lunio (formerly PPC Protect) used for?

Lunio (formerly PPC Protect) is a Web Security Software mainly used by its customers to Improve ROI and Acquire Customers by Advertisement, White Labeling and Social Media Analytics .

What are the top features of Lunio (formerly PPC Protect)?

SEM, Fraud detection and Dashboard are some of the top features of Lunio (formerly PPC Protect).

Who uses Lunio (formerly PPC Protect)?

Lunio (formerly PPC Protect) is used by Marketing And Advertising, Computer & Network Security and Telecommunications among other industries.

What are Lunio (formerly PPC Protect) alternatives?

WP Engine, DNSFilter, ImmuniWeb and DataDome are popular alternatives for Lunio (formerly PPC Protect).

Where is Lunio (formerly PPC Protect) located?

Lunio (formerly PPC Protect) is headquartered at Office 13, 29 Victoria Road, Bolton, BL6 5NA.
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Peers used Lunio (formerly PPC Protect) for advertisement and white labeling

Lunio (formerly PPC Protect) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.49/5 ★

Read Reviews (16)
Analytics

4.52/5 ★

Read Reviews (26)
Custom Reports

4.41/5 ★

Read Reviews (49)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.49/5 ★

Read Reviews (16)
Analytics

4.52/5 ★

Read Reviews (26)
Custom Reports

4.41/5 ★

Read Reviews (49)

Software Failure Risk Guidance

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for Lunio (formerly PPC Protect)

Overall Risk Meter

Low Medium High

Top Failure Risks for Lunio (formerly PPC Protect)

Lunio News

Executive

Lunio appoints Chester Scott as Chief Strategy Officer

Lunio has promoted Chester Scott to Chief Strategy Officer. Previously VP of Strategic Partnerships, Scott has significantly improved revenue retention and played a key role in Lunio's US market expansion. In his new role, he will align Lunio's commercial and product strategies, focusing on international growth and enhancing Lunio's position in the AdTech market.

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Partnership

Lunio partners with campaign optimization platform Opteo

Lunio has partnered with Opteo to enhance digital ad campaign performance by integrating Opteo's N-Gram Finder for Performance Max into Lunio's platform. This collaboration aims to reduce wasted ad spend and improve campaign efficiency through exclusion-based optimization. Both companies are exploring further opportunities to combine their technologies for better ad optimization.

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Executive

Lunio Appoints Simran Cashyap as Chief Product & Technology Officer to Drive AI-First Invalid Traffic Innovation

Lunio has appointed Simran Cashyap as Chief Product & Technology Officer to enhance its AI-driven invalid traffic protection and analytics capabilities. Simran, with over 15 years of experience in AI and fintech, will lead product innovation at Lunio, addressing the rising challenges in the $172 billion ad fraud market. His expertise is expected to transform fraud protection into a competitive advantage for performance marketers.

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Partnership

Lunio and Digitl announce strategic partnership to tackle fake traffic

Lunio and Digitl have formed a strategic partnership to combat invalid traffic in Germany, a major digital ad market. This collaboration aims to enhance ad spend transparency and efficiency by ensuring that data used in automated advertising systems comes from genuine users. The partnership was highlighted at the SMX conference in Munich, emphasizing the importance of tackling fake traffic to prevent wasted ad spend.

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Lunio Profile

Company Name

Lunio

Company Website

//lunio.ai

Year Founded

2016

HQ Location

Office 13, 29 Victoria Road, Bolton, BL6 5NA

Employees

1-10

Social

Facebook Linkedin Twitter

Financials

SERIES A