Madison Logic ABM: Use-Cases, Insights and Reviews | 2025 Cuspera

Madison Logic helped Shell Lubricant Solutions improve their account-based marketing. Shell used ML Insights, ABM Content Syndication, and ABM Display Advertising to target accounts with data-driven ...strategies. The team became more strategic and efficient in reaching decision-makers. Marketing and sales alignment improved, leading to better targeting and faster sales pipeline progression. Shell values the market intelligence and guidance from Madison Logic for optimizing their ABM programs.
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Madison Logic helped LinkedIn improve brand measurement and prove marketing value. Ty Heath from LinkedIn explains how the 95-5 Rule highlights brand impact early in the buying journey. The CMO Score...card helped show the value of brand investment. A strong brand made it easier for sales teams to engage and convert prospects. LinkedIn used Madison Logic to focus on long-term brand growth, not just short-term buyers.
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Madison Logic helped Genesys improve its account-based marketing (ABM) in LATAM. Genesys needed to connect better with its customers and boost brand awareness. They used Madison Logic for ABM content... syndication, display advertising, and LinkedIn ads. The easy integration let them run a multi-channel ABM strategy quickly. Genesys gained better audience insights and could measure engagement and conversion. This led to stronger demand generation and a direct impact on their sales pipeline.
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Madison Logic helped Flexential improve demand generation with account-based marketing tools. Flexential used ML Insights to find accounts in an active buying cycle and added new quality contacts to ...campaigns. The team used ABM Content Syndication and ABM Display Advertising for targeted outreach. Flexential saw a 22% increase in registrations, website traffic, and leads, plus a 25% increase in conversations. Integration with Marketo streamlined lead management and improved sales communication.
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Madison Logic helped Endava use multi-channel ABM to boost demand generation. Endava used ABM Content Syndication and ABM Display Advertising powered by ML Insights. This approach drove over 40% of t...op-of-funnel contacts into their pipeline. Endava achieved a 30X ROI on its influenced pipeline. The team expanded efforts with ABM Social Advertising on LinkedIn. Madison Logic enabled Endava to deliver targeted content and improve sales conversations.
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Madison Logic helped DEPT, a global marketing and technology agency, improve their account-based marketing (ABM) strategy. DEPT used ABM Display Advertising and ABM Content Syndication to reach high-...value prospects and speed up pipeline generation. The ML Insights platform gave DEPT deep analytics and real-time lead access through integrations with Pardot and Salesforce. This reduced lead nurturing time and shortened the sales cycle by weeks. Madison Logic became one of DEPT’s top five marketing channels, driving strong pipeline and revenue growth.
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