Madison Logic ABM Overview

Madison Logic's account-based marketing platform focuses on converting leads into revenue-generating opportunities. It offers a multi-channel approach, ensuring precision across all account touchpoints. This platform is tailored to deliver a comprehensive ABM experience, catering to diverse industries. Notably, Madison Logic emphasizes speed, positioning itself as the fastest path to revenue for businesses. The platform's capability to drive demand is evidenced by its adoption by some of the world's fastest-growing companies. A unique aspect is its emphasis on logic over magic, suggesting a data-driven approach to achieving tangible results in ABM.

Use Cases

Customers recommend Account Management, Generation Of New Leads, Advertisement, as the business use cases that they have been most satisfied with while using Madison Logic ABM.

Other use cases:

  • Engaging And Following Up
  • Content Management
  • Telemarketing
  • Lead Management
  • Ad Retargeting
  • International Marketing
  • Digital Signature
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Madison Logic ABM.

Other priorities:

  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
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Madison Logic ABM Use-Cases and Business Priorities: Customer Satisfaction Data

Madison Logic ABM works with different mediums / channels such as Phone Calls.

Reviews

"...Before engaging with Madison Logic be ready to launch...." Peer review by Administrator

Madison Logic ABM, RollWorks, Leandata, Metadata Platform, Folloze Platform, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Madison Logic offers a robust account-based marketing platform designed to convert leads into revenue. The platform's solutions enhance opportunities for businesses.

Popular Business Setting

for Madison Logic ABM

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Madison Logic ABM is popular in Marketing And Advertising, Information Technology And Services, and Computer Software and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Madison Logic ABM Use Cases

What Are the key features of Madison Logic ABM for Account Management?

How does Madison Logic ABM address your Generation Of New Leads Challenges?

What Are the key features of Madison Logic ABM for Engaging And Following Up?

How can Madison Logic ABM optimize your Content Management Workflow?

11 buyers and buying teams have used Cuspera to assess how well Madison Logic ABM solved their Account Based Marketing needs. Cuspera uses 116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Case Studies

Marketing and Advertising

CASE STUDY DEPT

Madison Logic helped DEPT, a global marketing and technology agency, improve their account-based marketing (ABM) strategy. DEPT used ABM Display Advertising and ABM Content Syndication to reach high-...value prospects and speed up pipeline generation. The ML Insights platform gave DEPT deep analytics and real-time lead access through integrations with Pardot and Salesforce. This reduced lead nurturing time and shortened the sales cycle by weeks. Madison Logic became one of DEPT’s top five marketing channels, driving strong pipeline and revenue growth.

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Internet

CASE STUDY LinkedIn

Madison Logic helped LinkedIn improve brand measurement and prove marketing value. Ty Heath from LinkedIn explains how the 95-5 Rule highlights brand impact early in the buying journey. The CMO Score...card helped show the value of brand investment. A strong brand made it easier for sales teams to engage and convert prospects. LinkedIn used Madison Logic to focus on long-term brand growth, not just short-term buyers.

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Information Technology and Services

CASE STUDY Flexential

Madison Logic helped Flexential improve demand generation with account-based marketing tools. Flexential used ML Insights to find accounts in an active buying cycle and added new quality contacts to ...campaigns. The team used ABM Content Syndication and ABM Display Advertising for targeted outreach. Flexential saw a 22% increase in registrations, website traffic, and leads, plus a 25% increase in conversations. Integration with Marketo streamlined lead management and improved sales communication.

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Information Technology and Services

CASE STUDY Endava

Madison Logic helped Endava use multi-channel ABM to boost demand generation. Endava used ABM Content Syndication and ABM Display Advertising powered by ML Insights. This approach drove over 40% of t...op-of-funnel contacts into their pipeline. Endava achieved a 30X ROI on its influenced pipeline. The team expanded efforts with ABM Social Advertising on LinkedIn. Madison Logic enabled Endava to deliver targeted content and improve sales conversations.

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Information Technology and Services

CASE STUDY Genesys

Madison Logic helped Genesys improve its account-based marketing (ABM) in LATAM. Genesys needed to connect better with its customers and boost brand awareness. They used Madison Logic for ABM content... syndication, display advertising, and LinkedIn ads. The easy integration let them run a multi-channel ABM strategy quickly. Genesys gained better audience insights and could measure engagement and conversion. This led to stronger demand generation and a direct impact on their sales pipeline.

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Oil & Energy

CASE STUDY Shell Lubricant Solutions

Madison Logic helped Shell Lubricant Solutions improve their account-based marketing. Shell used ML Insights, ABM Content Syndication, and ABM Display Advertising to target accounts with data-driven ...strategies. The team became more strategic and efficient in reaching decision-makers. Marketing and sales alignment improved, leading to better targeting and faster sales pipeline progression. Shell values the market intelligence and guidance from Madison Logic for optimizing their ABM programs.

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lightning

Peers used Madison Logic ABM for account management and generation of new leads

Madison Logic ABM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.54/5 ★

Read Reviews (10)
Analytics

4.19/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.54/5 ★

Read Reviews (10)
Analytics

4.19/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Madison Logic ABM

Top Failure Risks for Madison Logic ABM

Madison Logic, Inc News

Partnership

Madison Logic and ZoomInfo partner to provide enhanced data-driven sales and marketing engagement - KMWorld

Madison Logic and ZoomInfo partner to provide enhanced data-driven sales and marketing engagement - KMWorld

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Product

Madison Logic, Convertr Product Integration to Improve Transparency, Lead Quality in ABM

Madison Logic has integrated with Convertr to enhance lead management workflows and transparency in account-based marketing (ABM). This collaboration aims to improve lead quality, benefiting businesses by streamlining processes and providing clearer insights into marketing efforts.

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Product

Madison Logic Releases New Features That Enhance Buying Group Intelligence and AI-Powered Sales Engagement

Madison Logic has launched new features to its account-based marketing platform, enhancing buying group intelligence and AI-powered sales engagement. The update enables B2B marketers to identify and engage buying groups more effectively, leveraging AI-driven insights and integrations with tools like Gong Engage. These advancements aim to improve campaign targeting, sales outreach, and measurement of revenue impact across the sales cycle.

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Product

Introducing a New Way to Reach the Decision-Makers That Matter Most

Madison Logic has introduced an AI-enhanced solution to help B2B marketers identify and engage entire buying groups within target accounts, rather than focusing on individual leads. The new capability integrates with platforms like Gong Engage, leveraging AI-powered intent data to prioritize in-market accounts and enable more effective, multi-channel account-based marketing outreach.

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Madison Logic, Inc Profile

Company Name

Madison Logic, Inc

Company Website

https://www.madisonlogic.com/

Year Founded

2004

HQ Location

257 Park Avenue South, 5th Floor, New York, New York 10010

Employees

101-250

Social

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Financials

M&A