Mapp Engage: Use-Cases, Insights and Reviews | 2025 Cuspera

4.55 5

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Cross-Channel Marketing for automated multi-step marketing campaigns

AI Powered

Mapp Engage Overview

Mapp Engage empowers marketers to create automated, cross-channel campaigns with advanced analytics and rich customer data. Key features include Unified Contact Profile, Powerful Segmentation, and Industry-leading Email Deliverability.

Use Cases

Customers recommend Engagement Management, Campaign Management, Lead Analytics, as the business use cases that they have been most satisfied with while using Mapp Engage.

Other use cases:

Forecasting
Lifetime Value Management
Channel Marketing
Generation Of New Leads
Segmentation And Targeting
Contact List Management
Workflow Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mapp Engage.

Other priorities:

Increase Customer Life Time Value
Scale Best Practices
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Increase Sales & Revenue

See all business priorities See less business priorities

Mapp Engage Use-Cases and Business Priorities: Customer Satisfaction Data

Mapp Engage works with different mediums / channels such as E-Mail. Social Media. and Mobile.

Mapp Engage's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Mapp Engage support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Mapp Engage analytics capabilities include Analytics, and Custom Reports.

Reviews

"Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, ...as well as use Mapp Engage to run follow-up nurture campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo." - Daniel Sichel

Mapp Engage, Mapp Acquire, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mapp Engage

Top Industries

Internet
Marketing and Advertising
Retail

Popular in

Enterprise
Mid Market

Mapp Engage is popular in Internet, Marketing And Advertising, and Retail and is widely used by Enterprise, and Mid Market,

Comprehensive Insights on Mapp Engage Use Cases

Why is Mapp Engage the best choice for Engagement Management?

What benefits does Mapp Engage offer for Campaign Management?

22+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Mapp Engage solved their Marketing Automation needs. Cuspera uses 494 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Daniel Sichel Digital Lead Mindshare	Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. Testimonial By Daniel Sichel
Martin Nguyen Director Strategy, Data & Analytics Flaconi	The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine learning and to reach an ideal level of automated m...arketing outreach by using data from real-time streams. Testimonial By Martin Nguyen
Francois Bertier Digital Project Manager Acuitis	The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier

CUSTOMERS	TESTIMONIALS
Daniel Sichel Digital Lead Mindshare	Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. Testimonial By Daniel Sichel
Martin Nguyen Director Strategy, Data & Analytics Flaconi	The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine learning and to reach an ideal level of automated m...arketing outreach by using data from real-time streams. Testimonial By Martin Nguyen
Francois Bertier Digital Project Manager Acuitis	The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier

Case Studies

Banking

CASE STUDY KfW

Mapp Tag Integration and Usercentrics CMP helped KfW streamline global consent management across nine domains. KfW needed a fast, GDPR-compliant solution to unify consent and simplify tag management.... Mapp and Usercentrics delivered a smooth integration in under two months. KfW now manages consent and tracking easily, enabling marketing personalization while keeping data secure. The new system supports flexible updates and meets strict data protection standards.

Construction

CASE STUDY PBSL Group

Mapp Marketing Cloud helped PBSL Group unify customer data and automate marketing. PBSL wanted to use personalized experiences to boost cross-sell, upsell, and loyalty. Their old systems made it hard... to use customer data. With Mapp, PBSL saw a 225% increase in email engagement and an 80% growth in online revenue. They also reduced email unsubscribes by 15% and improved eCRM performance by 80%.

Retail

CASE STUDY The Entertainer

Mapp Marketing Cloud helped The Entertainer modernize customer communication. The company used advanced personalization and marketing automation to boost results. They achieved over 300 million perso...nalization impressions in 4 months. The Entertainer tracked 150 million page views and converted 430,000+ unique customers in 3 months. Email campaigns saw a triple-digit year-over-year revenue increase. Mapp enabled better audience segmentation and real-time insights for strong business growth.

Apparel & Fashion

CASE STUDY Vivienne Westwood

Mapp Marketing Cloud helped Vivienne Westwood improve their digital communication strategy. The brand unified customer data from online and offline sources using Mapp Intelligence. They achieved a 38...% increase in email open rates and a 5.8% click-through rate. The team reduced design costs and email creation time. Their average order value is now over £140 per transaction.

Retail

CASE STUDY Witt-Gruppe

Mapp Marketing Cloud helped Witt-Gruppe launch a new brand in Sweden using a digital-only approach. Witt-Gruppe activated email, SMS, and push notifications to reach customers. They consolidated cust...omer data for cross-channel marketing. This strategy enabled a successful market entry and improved customer engagement. Witt-Gruppe now communicates with customers across three digital channels.

Apparel & Fashion

CASE STUDY Imperial

Imperial used Mapp Marketing Cloud and Alpenite to fix fragmented data silos. They wanted to unify data to better understand each customer and run hyper-personalized omnichannel marketing. Mapp Marke...ting Cloud helped Imperial integrate data, segment customers, and create unified profiles with real-time insights. This let them personalize customer journeys and improve marketing across digital channels. Alpenite supported the process and helped Imperial manage successful campaigns.

Cross-Channel Marketing with Mapp Engage

Peers used Mapp Engage for engagement management and campaign management

Mapp Engage Competitors

Mapp Engage
vs
Mapp Acquire

Mapp Engage Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.87/5 ★ Read Reviews (27)
Analytics	4.75/5 ★ Read Reviews (59)
Custom Reports	4.60/5 ★ Read Reviews (62)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.87/5 ★ Read Reviews (27)
Analytics	4.75/5 ★ Read Reviews (59)
Custom Reports	4.60/5 ★ Read Reviews (62)

Software Failure Risk Guidance

for Mapp Engage

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Engage

Mapp Digital UK Ltd Profile

Company Name

Mapp Digital UK Ltd

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Financials

PRIVATE