MarketLogic Market Insights Platform: Use-Cases, Insights and Reviews | 2025 Cuspera

Abbott Laboratories used the Insights Hub platform to improve how they share and find marketing insights. Before using the platform, insight managers spent up to ten hours over two weeks searching fo...r answers. Now, they can find answers instantly with one search. In the last year, 6,000 searches saved over 60,000 hours for users. The platform helps teams work faster, avoid duplicate research, and share best practices across the company.
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Godrej Consumer Products used the Market Logic Insights platform to solve problems with too much data and not enough insights. Before, their data was scattered and hard to use. They launched the CMIR... platform to link research, make insights easy to find, and help marketers work better. In less than a year, the platform stored over 1,000 research projects and 3,500 findings. Now, 100% of Godrej marketers use the platform at least twice per quarter.
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iQuest by Market Logic helped Mondelez build a brand book for Toblerone. The team used existing research in iQuest instead of commissioning new studies. They found insights from equity tracking, pack...aging tests, and global research. This saved time and gave them a single source of truth for the brand. Now, anyone at Mondelez can quickly find all Toblerone knowledge in one place.
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Philips used Market Logic's Eureka platform to improve storytelling and share insights across the company. The challenge was to make data accessible and help decision-makers use insights quickly. Phi...lips used the Forrester storytelling method and Market Logic software to broadcast stories to target audiences. The Eureka platform became the central place for all research and insights. This helped Philips democratize knowledge and support fast, insights-driven decisions.
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Market Logic's Insights Farm helped Fonterra shift from a supply-based to a consumer-driven company. The platform lets Fonterra's insights team reuse insights, cut wasted time, and reduce duplicate w...ork. Within six months, over 250 users made 2,000 searches per month, and the platform held over 50,000 pieces of content worth $57 million. The COVID-19 knowledge zone helped teams act quickly and understand market changes. Fonterra's insights team now plays a more strategic role in driving business growth.
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Colgate-Palmolive used the Market Logic DIG platform to manage 30 years of research and insights. The company faced problems with lost studies and duplicate research. DIG provided a one-stop-shop for... insights, reducing duplicate research and streamlining project management. The platform enabled single sign-on and mobile access for teams. Colgate-Palmolive achieved over 10% budget savings and a tenfold increase in users.
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