MassTer Overview
MASS Analytics specializes in Marketing Mix Modeling (MMM) solutions, offering businesses a strategic advantage in optimizing their marketing ROI. Leveraging automated MMM SaaS, the platform empowers organizations to scale their marketing analysis capabilities with enhanced speed and transparency. In an industry where traditional MMM setups may fall short, MASS Analytics provides a modern approach that caters to both experienced users and those new to MMM. The system's adaptability is highlighted by success stories such as mBank, which effectively internalized marketing effectiveness using this solution. A masterclass by Dr. Ramla Jarrar is available for newcomers, enhancing understanding of MMM. This positions MASS Analytics as a key player in the marketing data intelligence space, focusing on delivering actionable insights and maximizing marketing investments.
Use Cases
Customers recommend Marketing Mix, Forecasting, Onboarding, as the business use cases that they have been most satisfied with while using MassTer.
Business Priorities
Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using MassTer.
MassTer Use-Cases and Business Priorities: Customer Satisfaction Data
Reviews
"MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we... have improved our MMM project delivery and can do more advanced modeling now." - Antonina M
MassTer, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
MASS Analytics offers Marketing Mix Modeling solutions to maximize Marketing ROI. Marketing strategies are optimized using their expertise.
Popular Business Setting
for MassTer
Top Industries
- Marketing and Advertising
- Information Technology and Services
- Automotive
Popular in
- Enterprise
- Large Enterprise
- Mid Market
MassTer is popular in Marketing And Advertising, Information Technology And Services, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.
Comprehensive Insights on MassTer Use Cases
How efficiently Does MassTer manage your Marketing Mix?
8+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well MassTer solved their Marketing Data Intelligence needs. Cuspera uses 211 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
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MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do... more advanced modeling now. |
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Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients. Testimonial By Simone V |
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In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project. Testimonial By Stephen B |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Antonina M Senior Data Analyst All Response Media (HAVAS Media) |
MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do... more advanced modeling now. |
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Simone V Senior Analyst Publicis Media |
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients. Testimonial By Simone V |
|
Stephen B Global Head of Analytics Wavemaker |
In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project. Testimonial By Stephen B |
Video
MassTer: the one-stop Marketing Measurement Software
Peers used MassTer for marketing mix and forecasting
MassTer Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Analytics | Read Reviews (84) |
| Custom Reports | Read Reviews (38) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Analytics | Read Reviews (84) |
| Custom Reports | Read Reviews (38) |
Software Failure Risk Guidance
?for MassTer
Overall Risk Meter
Top Failure Risks for MassTer
MASS Analytics Profile
Company Name
MASS Analytics
Company Website
https://www.mass-analytics.com/HQ Location
London, Hounslow, Middlesex, UK
Employees
11-50
Social
Financials
NA
