Meltwater Social Media Analytics Overview

Meltwater's AI-powered tools provide media, social, and consumer intelligence. Social data is unleashed for deeper insights and analytics.

Use Cases

Customers recommend Social Media Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater Social Media Analytics.

Other use cases:

  • Campaign Management
  • Content Management
  • Public Relations
  • Social Media Marketing
  • Competitive Intelligence
  • Funnel Analysis
  • Lead Engagement
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Business Priorities

Build Brand Awareness and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater Social Media Analytics.

Other priorities:

  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve ROI
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Meltwater Social Media Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater Social Media Analytics works with different mediums / channels such as Social Media.

Meltwater Social Media Analytics's features include Dashboard, Personalization, and Live Monitoring. and Meltwater Social Media Analytics support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Meltwater Social Media Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The real time insights are great for social listening and monitoring for our clients...." Peer review by Hailey T, Senior Account Executive – Account Manager, Marketing and Advertising

Meltwater Social Media Analytics, EasySender, YouScan, Publer, HeyOrca, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater Social Media Analytics

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Meltwater Social Media Analytics is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Large Enterprise, Mid Market, and Enterprise.

Comprehensive Insights on Meltwater Social Media Analytics Use Cases

How can Meltwater Social Media Analytics optimize your Social Media Management Workflow?

Why is Meltwater Social Media Analytics the best choice for Engagement Management?

What benefits does Meltwater Social Media Analytics offer for Communication Management?

How does Meltwater Social Media Analytics facilitate Campaign Management?

What benefits does Meltwater Social Media Analytics offer for Content Management?

34+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Meltwater Social Media Analytics solved their Social Media Marketing needs. Cuspera uses 1297 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Case Studies

Non-Profit Organization Management

CASE STUDY Stonewall

Stonewall uses Meltwater's media monitoring to track mentions in media. This helps them understand their impact and set goals. They use newsletters to share coverage with stakeholders. Meltwater's se...arch tool helps them find relevant data. Their account manager provides custom insights.

CASE STUDY Pernod Ricard

Pernod Ricard, a global leader in wines and spirits, uses Meltwater for social data analysis. They needed a solution to handle large volumes of social data for strategic decisions. Meltwater's consum...er insights solution helps them analyze trends and audience behaviors. This enables Pernod Ricard to innovate products and improve customer experiences. They use social listening to track consumer preferences and industry trends, enhancing their marketing and product development.

Hospital & Health Care

CASE STUDY Haleon

Haleon used Meltwater to boost social engagement by 272% and cut market research time by 80%. They reduced research turnaround from five weeks to five days. Haleon has over 25 brands and improved the...ir social media presence with Meltwater's tools.

Financial Services

CASE STUDY Western Union

Western Union needed a way to manage its vast online presence and reputation. They used Meltwater's data sets and human analysts to improve their social listening and analytics. This helped them unde...rstand the impact of their messages and align them with business priorities. Meltwater's platform provided real-time analysis and crisis detection, allowing Western Union to respond quickly to potential risks. The custom dashboards and reports enabled efficient communication of results to stakeholders, enhancing collaboration and strategy development.

Marketing and Advertising

CASE STUDY Red Havas

Red Havas uses Meltwater to streamline workflows and save costs. They consolidated tools for better collaboration. They developed a Merged Media Score for insights. This helped them win new business.... They also used Meltwater for crisis monitoring in the automotive industry.

Non-Profit Organization Management

CASE STUDY International Rescue Committee

The International Rescue Committee uses Meltwater to help refugees in 40 countries. Meltwater's tools align 40 PR professionals across 7 countries. They onboarded 40 team members in 4 days. Meltwater...'s data showed only 1% of media coverage focused on humanitarian crises. This data helped IRC gain media attention.

Frequently Asked Questions(FAQ)

for Meltwater Social Media Analytics

What is Meltwater Social Media Analytics?

Meltwater Social Media Analytics is a Social media marketing platform for measuring, managing and magnifying corporate reputation. It provides a set of media intelligence and social listening tools. It helps to increase sales and revenue and build brand awareness.

Meltwater combines the power of AI to with a comprehensive source database to provide clients advanced media monitoring, social listening, social media management, PR Analytics and Influencer Engagement tools.

Meltwater's PR Measurement and Social Media Analytics tools use artificial intelligence to gather business knowledge for better strategic decision making. it helps in tracking campaign impact, measuring social sentiment, understanding competitors' online footprint, or managing social media profiles. It's executive and enterprise tools help to forecast and identify threats and share external data.

What is Meltwater Social Media Analytics used for?

Meltwater Social Media Analytics is a Social Media Marketing Software mainly used by its customers to Build Brand Awareness and Acquire Customers by Social Media Management, Engagement Management and Communication Management .

What are the top features of Meltwater Social Media Analytics?

Dashboard, Personalization and Live monitoring are some of the top features of Meltwater Social Media Analytics.

Who uses Meltwater Social Media Analytics?

Meltwater Social Media Analytics is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are Meltwater Social Media Analytics alternatives?

EasySender, YouScan, Publer and HeyOrca are popular alternatives for Meltwater Social Media Analytics.

Where is Meltwater Social Media Analytics located?

Meltwater Social Media Analytics is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater Social Media Analytics for social media management and engagement management

Meltwater Social Media Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.73/5

Read Reviews (5)
Analytics

4.34/5

Read Reviews (249)
Custom Reports

4.30/5

Read Reviews (291)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.73/5

Read Reviews (5)
Analytics

4.34/5

Read Reviews (249)
Custom Reports

4.30/5

Read Reviews (291)

Meltwater Social Media Analytics Integrations

Meltwater Social Media Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

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for Meltwater Social Media Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater Social Media Analytics

Meltwater News

Awards

Meltwater Sweeps Six Comparably Awards for Growth, Leadership

Meltwater received six Comparably Awards in 2025, including honors for best career growth and best leadership teams. These recognitions, based on employee feedback across 20 culture metrics, highlight Meltwaters strong leadership and commitment to a high-performance, people-focused workplace in the media, social, and consumer intelligence software sector.

Product

Meltwater unveils Mira, latest AI innovations in 2025 Mid-Year Product Release - EIN Presswire

Meltwater has launched Mira, its new AI-powered solution, as part of its 2025 Mid-Year Product Release. The update introduces advanced artificial intelligence features designed to enhance media monitoring, social listening, and analytics capabilities for enterprise customers.

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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