Methodify: Use-Cases, Insights and Reviews | 2025 Cuspera

RBC, a large financial institution in Canada, wanted to update creative content in its branches frequently. The marketing team faced delays due to many stakeholders and subjective evaluations. They n...eeded a faster, fact-based approach. RBC used Methodify, Sago's automated research tool, to speed up the process. This allowed them to reduce creative testing time from 4 weeks to 48 hours.
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SSRS, a social science research firm, worked with a large media outlet to study undecided voters during the 2024 presidential debate. The client wanted real-time qualitative feedback from voters. SSR...S needed to gather and share this data quickly. They used QualBoard to capture voters' words, sentiments, and emotional responses during the debate.
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De la Riva, a leading insights agency in Mexico, faced challenges with time and workflow constraints. They needed to improve efficiency in their research processes. By integrating an all-in-one digit...al qualitative platform, they used QualBoard's tools to address these issues. This led to improved research processes, high-quality data, and impactful insights delivered at scale.
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Northwestern University and NICHD aimed to create a universal neurodevelopmental assessment for infants and toddlers. They partnered with Sago to tackle this challenge. The goal was to represent Amer...ica's diverse population by enrolling over 2,500 children from various backgrounds. This partnership helped them achieve their task and paved new paths for understanding child health development on a national scale.
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Candela Insights needed to meet tight deadlines for a major financial services provider's ad campaign. They used Sago's QualBoard platform to gather and analyze nationwide sentiment data quickly. The... platform's features, like QualLink, helped integrate data seamlessly. This allowed Candela to deliver insights efficiently, turning a challenging project into a success.
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Engagious partnered with Sago to conduct monthly online focus groups with American swing voters. The challenge was to find voters who switched from Trump in 2016 to Biden in 2020. Sago helped identif...y this specific audience for the Swing Voter Project. The project aimed to explore voter sentiments on elections and policies. The recruitment criteria were specific, making it difficult to reach potential participants.
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