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Microsoft Advertising: Use-Cases, Insights and Reviews | 2025 Cuspera

3.63 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(5241)

Microsoft Advertising | Search Engine Marketing (SEM) & more

AI Powered

Microsoft Advertising Overview

Microsoft Advertising offers search engine marketing and audience solutions to help businesses grow. Sign up to leverage these tools for your business.

Use Cases

Customers recommend Advertisement, Campaign Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Microsoft Advertising.

Other use cases:

Generation Of New Leads
Segmentation And Targeting
Engagement Management
Social Media Analytics
Communication Management
Identify Target Customers
White Labeling

See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Microsoft Advertising.

Other priorities:

Grow Market Share
Increase Sales & Revenue
Build Brand Awareness
Improve Digital And Social Presence
Launch New Products
Scale Best Practices
Improve Efficiency
Enter New Markets Internationally Or Locally
Enhance Customer Relationships
Improve Brand Engagement
Establish Thought Leadership

See all business priorities See less business priorities

Microsoft Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Advertising's features include SEM, SEO, Personalization, etc. and Microsoft Advertising support capabilities include AI Powered, Phone Support, Chat Support, etc. also Microsoft Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Within minutes you can be advertising on Bing without having to retool anything from the AdWords structure...." Peer review by Erin Martin, Marketing Strategist, 352 Inc.

Microsoft Advertising, Google Ads, Wordstream, Optmyzr, Smartly.io, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Advertising

Top Industries

Marketing and Advertising
Internet
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Microsoft Advertising is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Microsoft Advertising Use Cases

What solutions does Microsoft Advertising provide for Advertisement?

Microsoft Advertising offers an advertising platform with features for targeted advertising, cost-effective campaigns, and user-friendly interface. It provides features for managing ad groups, extensions, and campaign setup, and offers personal assistance with campaign setup. The platform provides features for campaign targeting by demographics, location, and device. The platform's conversion tracking and optimization algorithms may not perform as effectively as some competitor platforms.

"...Direct Response advertising I like the look to Bings Ads best as well as the customer service provided...." Peer review by Nicholas C., Marketing and Advertising

How efficiently Does Microsoft Advertising manage your Campaign Management?

Microsoft Advertising provides a platform for managing paid search campaigns, offering features for setting up campaigns, monitoring performance, and analyzing data. The platform enables easy management of basic tasks and offers effective targeting options for regional campaigns. Microsoft Advertising's campaign manager currently lacks a user interface for managing campaigns, relying solely on API and bulk API options.

"...Also, the capabilities of Microsoft AI will make it easier for marketers to manage their campaigns. ..." Bing Ads: Verizon and Microsoft s new search deal

What makes Microsoft Advertising ideal for Digital Marketing?

Microsoft Advertising provides digital marketing solutions, including search engine advertising and keyword purchasing. The platform offers a cost-effective alternative to other search engine advertising platforms. However, Microsoft Advertising has a smaller user base compared to other platforms, which may limit reach.

"...When she s not geeking out about search and digital marketing she can be found with her husband at ACUO crossfit and running races across the PacificNW, brewing and trying to find the perfect beer, and going for lots of walks with their two schnauzers and pug. ..." Bing Ads 2018 recap and insights for search marketers in the year ahead

What solutions does Microsoft Advertising provide for Generation Of New Leads?

Microsoft Advertising is a platform that effectively generates leads, achieving a strong return on investment. The platform is particularly suitable for businesses seeking new customers and high-quality leads. However, the quality of leads generated through Microsoft Advertising can be lower than those obtained through similar platforms.

"...We ve done research to back up the effect that Bing can be a viable option for generating leads via PPC...." Guide to Negative Keywords for Real Estate PPC

What makes Microsoft Advertising ideal for Segmentation And Targeting?

Microsoft Advertising enables advertisers to reach specific audience segments based on demographics, location, and interests. This includes targeting by age, location, device, and even LinkedIn profile information. Although Microsoft Advertising provides robust targeting capabilities, its reach is limited, particularly for smaller demographic groups.

"...Using this knowledge, we take it into consideration and use it widely in marketing campaigns that target older demographics...." Peer review by User

56+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Microsoft Advertising solved their Search and Social Advertising needs. Cuspera uses 5241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Winograd Schema Challenge and SWAG	NA	CASE STUDY Winograd Schema Challenge and SWAG "The Study Evaluates The Effectiveness Of Various Models In Common-Sense Reasoning Tasks, Providing Insights That Could Enhance The Development Of More Sophisticated Ai Systems."; Read More
Winograd Schema Challenge and SWAG	NA	CASE STUDY Winograd Schema Challenge and SWAG "The Study Evaluates The Effectiveness Of Various Models In Common-Sense Reasoning Tasks, Providing Insights That Could Enhance The Development Of More Sophisticated Ai Systems."; Read More
Microsoft	NA	Case Study Microsoft Improved User Experience Outcomes In Hci Education By Providing Real-World Case Studies And Practical Applications. Read More

Video

Generative AI is the Future of Advertising

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Frequently Asked Questions(FAQ)

for Microsoft Advertising

What is Microsoft Advertising used for?

Microsoft Advertising is a Search and Social Advertising Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Microsoft Advertising?

SEM, SEO and Personalization are some of the top features of Microsoft Advertising.

Who uses Microsoft Advertising?

Microsoft Advertising is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Microsoft Advertising alternatives?

Google Ads, Wordstream, Optmyzr and Smartly.Io are popular alternatives for Microsoft Advertising.

Where is Microsoft Advertising located?

Microsoft Advertising is headquartered at Redmond, WA.

lightning

Peers used Microsoft Advertising for advertisement and campaign management

Microsoft Advertising Competitors

More Microsoft Advertising Alternatives...

Microsoft Advertising Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.52/5 ★ Read Reviews (57)
Analytics	4.20/5 ★ Read Reviews (163)
Custom Reports	3.25/5 ★ Read Reviews (342)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.52/5 ★ Read Reviews (57)
Analytics	4.20/5 ★ Read Reviews (163)
Custom Reports	3.25/5 ★ Read Reviews (342)

Microsoft Advertising Integrations

Microsoft Advertising integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.84/5 ★

Read Reviews (149)

Data Import

3.53/5 ★

Read Reviews (508)

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Few API Integrations for Microsoft Advertising

OneDesk

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Tremendous

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Seismic

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Poplar

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Copper

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Microsoft Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Advertising

Microsoft Corporation News

Microsoft drops its GitHub Copilot Workspace waitlist. - The Verge

Microsoft has removed the waitlist for its GitHub Copilot Workspace, allowing more developers to access the AI coding assistant tool, as announced by CEO Satya Nadella on LinkedIn.

12/01/2025 - source

Sapiens Now Available in the Microsoft Azure Marketplace - PR Newswire

Sapiens International's SaaS solutions are now available in the Microsoft Azure Marketplace, allowing customers to utilize Azure's cloud platform for enhanced application development and business strategies.

12/01/2025 - source

Introducing Core AI Platform and Tools - The Official Microsoft Blog

Microsoft introduces Core AI, a platform and tools, as part of their AI initiatives. The announcement is featured on the Official Microsoft Blog, highlighting Microsoft's focus on innovation and AI development.

12/01/2025 - source

Microsoft Corporation Feeds

Microsoft announces quarterly earnings release date - Stories

Microsoft announces the date for its quarterly earnings release.

08/01/2025 - source

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Company Website

https://www.microsoft.com/en-us

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO