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Microsoft Advertising: Use-Cases, Insights and Reviews | 2025 Cuspera

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★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(5241)

Microsoft Advertising | Search Engine Marketing (SEM) & more

AI Powered

Microsoft Advertising Overview

Microsoft Advertising offers search engine marketing and audience solutions to help businesses grow. Sign up to leverage these tools for your business.

Use Cases

Customers recommend Advertisement, Campaign Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Microsoft Advertising.

Other use cases:

Generation Of New Leads
Segmentation And Targeting
Engagement Management
Social Media Analytics
Communication Management
Identify Target Customers
White Labeling

See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Microsoft Advertising.

Other priorities:

Grow Market Share
Increase Sales & Revenue
Build Brand Awareness
Improve Digital And Social Presence
Launch New Products
Scale Best Practices
Improve Efficiency
Enter New Markets Internationally Or Locally
Enhance Customer Relationships
Improve Brand Engagement
Establish Thought Leadership

See all business priorities See less business priorities

Microsoft Advertising Use-Cases and Business Priorities: Customer Satisfaction Data

Microsoft Advertising's features include SEM, SEO, Personalization, etc. and Microsoft Advertising support capabilities include AI Powered, Phone Support, Chat Support, etc. also Microsoft Advertising analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Bing Ads is being used by members of our Digital Marketing team...." Peer review by Rick Salmon, Senior Digital Marketing Manager, ConnectWise

Microsoft Advertising, Optmyzr, ROI Hunter, Wordstream, Cloud Campaign, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Microsoft Advertising

Top Industries

Marketing and Advertising
Internet
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Microsoft Advertising is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Microsoft Advertising Use Cases

How can Microsoft Advertising enhance your Advertisement process?

Microsoft Advertising offers an advertising platform with features for targeted advertising, cost-effective campaigns, and user-friendly interface. It provides features for managing ad groups, extensions, and campaign setup, and offers personal assistance with campaign setup. The platform provides features for campaign targeting by demographics, location, and device. The platform's conversion tracking and optimization algorithms may not perform as effectively as some competitor platforms.

"...We use Bing Ads in our marketing department as a PPC platform to drive traffic and sales on our direct-to-consumer website...." Peer review by Paul Tiller, Marketing Coordinator and Business Analyst, The IHC Group

What solutions does Microsoft Advertising provide for Campaign Management?

Microsoft Advertising provides a platform for managing paid search campaigns, offering features for setting up campaigns, monitoring performance, and analyzing data. The platform enables easy management of basic tasks and offers effective targeting options for regional campaigns. Microsoft Advertising's campaign manager currently lacks a user interface for managing campaigns, relying solely on API and bulk API options.

"...Campaign Analytics Bing s version of Google Analytics; this lets you track how your ads are performing. ..." The Ultimate PPC Glossary for Google Ads, Facebook Ads, And More

What benefits does Microsoft Advertising offer for Digital Marketing?

Microsoft Advertising provides digital marketing solutions, including search engine advertising and keyword purchasing. The platform offers a cost-effective alternative to other search engine advertising platforms. However, Microsoft Advertising has a smaller user base compared to other platforms, which may limit reach.

"...Including both in your digital marketing strategy can help you reach an untapped audience and make the most of your budget. ..." 6 Reasons Why Your Paid Search Strategy Must Include Bing Ads

What solutions does Microsoft Advertising provide for Generation Of New Leads?

Microsoft Advertising is a platform that effectively generates leads, achieving a strong return on investment. The platform is particularly suitable for businesses seeking new customers and high-quality leads. However, the quality of leads generated through Microsoft Advertising can be lower than those obtained through similar platforms.

"...Promoting your content on Bing is a good idea to reach more people and generate more leads or sale in a low budget across the targeted audience. ..." Bing Ads Coupon Code 2019 5 Ways to get $100 and $200 Credit

What solutions does Microsoft Advertising provide for Segmentation And Targeting?

Microsoft Advertising enables advertisers to reach specific audience segments based on demographics, location, and interests. This includes targeting by age, location, device, and even LinkedIn profile information. Although Microsoft Advertising provides robust targeting capabilities, its reach is limited, particularly for smaller demographic groups.

"...instant traffic and sales for new websites and businesses get your products and services in front of highly targeted audiences, demographics, geographics, users, devices etc etc speed of campaign setup when you know what your doing ( and we all need more time to run our businesses and work for employers )...." Peer review by Administrator

56+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Microsoft Advertising solved their Search and Social Advertising needs. Cuspera uses 5241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

Case Studies

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Hospital & Health Care

CASE STUDY Medicine

Demonstrated That Generalist Foundation Models In Medicine Can Outperform Specialized Models With An Improvement Of Up To 8% In Diagnostic Accuracy.

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Hospital & Health Care

CASE STUDY Medicine

Demonstrated That Generalist Foundation Models In Medicine Can Outperform Specialized Models With An Improvement Of Up To 8% In Diagnostic Accuracy.

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Case Study Microsoft Research

The Study Evaluates The Effectiveness Of Various Models In Common-Sense Reasoning Tasks, Providing Insights That Could Enhance The Development Of More Sophisticated Ai Systems.

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Case Study Microsoft Research

Demonstrated That Generalist Foundation Models In Medicine Can Outperform Specialized Models With An Improvement Of Up To 8% In Diagnostic Accuracy.

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Hospital & Health Care

CASE STUDY Medicine

Demonstrated That Generalist Foundation Models In Medicine Can Outperform Specialized Models With An Improvement Of Up To 8% In Diagnostic Accuracy.

Read more →

Video

Generative AI is the Future of Advertising

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Frequently Asked Questions(FAQ)

for Microsoft Advertising

What is Microsoft Advertising used for?

Microsoft Advertising is a Search and Social Advertising Software mainly used by its customers to Acquire Customers and Improve ROI by Advertisement, Campaign Management and Digital Marketing .

What are the top features of Microsoft Advertising?

SEM, SEO and Personalization are some of the top features of Microsoft Advertising.

Who uses Microsoft Advertising?

Microsoft Advertising is used by Marketing And Advertising, Internet and Information Technology And Services among other industries.

What are Microsoft Advertising alternatives?

Optmyzr, ROI Hunter, Wordstream and Cloud Campaign are popular alternatives for Microsoft Advertising.

Where is Microsoft Advertising located?

Microsoft Advertising is headquartered at Redmond, WA.

lightning

Peers used Microsoft Advertising for advertisement and campaign management

Microsoft Advertising Competitors

More Microsoft Advertising Alternatives...

Microsoft Advertising Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.52/5 ★ Read Reviews (57)
Analytics	4.20/5 ★ Read Reviews (163)
Custom Reports	3.25/5 ★ Read Reviews (342)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.52/5 ★ Read Reviews (57)
Analytics	4.20/5 ★ Read Reviews (163)
Custom Reports	3.25/5 ★ Read Reviews (342)

Microsoft Advertising Integrations

Microsoft Advertising integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.84/5 ★

Read Reviews (149)

Data Import

3.53/5 ★

Read Reviews (508)

HubSpot

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

CallTrackingMetrics

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Leadpages

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Whatconverts

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Workiz

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for Microsoft Advertising

Tubular

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

People.Ai

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Lucidchart

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

FireText

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

OneDesk

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Microsoft Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Microsoft Advertising

Microsoft Corporation News

Product 23/06/2025

Microsoft introduces small language model Mu to change settings in Windows 11

Microsoft has introduced Mu, a compact language model embedded in Windows 11. Mu enables users to change system settings using natural language commands, enhancing accessibility and user experience. This AI-powered feature is part of Microsoft's broader push to integrate intelligent assistants directly into the Windows operating system, streamlining device management and personalization for both consumer and enterprise users.

Read more →

Awards 11/06/2025

Microsoft recognized for second consecutive year as a Leader in the 2025 Gartner Magic ...

Microsoft has been named a Leader for the second consecutive year in the 2025 Gartner Magic Quadrant for Data Science and Machine Learning Platforms. This recognition highlights the strength of Microsoft Azure's AI and machine learning capabilities, including Azure Machine Learning and related cloud-based analytics solutions.

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Executive 08/06/2025

LinkedIn CEO Ryan Roslansky To Lead Microsoft's Productivity Initiatives

Microsoft appointed LinkedIn CEO Ryan Roslansky to lead its new Productivity and Business Processes group, overseeing Microsoft 365, Teams, Copilot, and core productivity apps. Roslansky will retain his LinkedIn role while driving integration of AI tools and productivity software, aligning workplace solutions with LinkedIns platform.

Read more →

Product 07/05/2025

Microsoft commits to Google's interoperability protocol for AI agents - CIO Dive

Microsoft has joined Google's Agent2Agent (A2A) interoperability standards, collaborating with over 50 technology leaders to advance open AI agent protocols. Microsoft will soon launch a public preview of Agent2Agent in Foundry and Copilot Studio, enabling enterprise users to build multi-agent workflows across Azure AI and partner tools.

Read more →

Microsoft Corporation Profile

Company Name

Microsoft Corporation

Company Website

https://www.microsoft.com/en-us

Year Founded

1975

HQ Location

Redmond, WA

Employees

10001+

Social

Financials

IPO