MoEngage Overview

MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Customer Onboarding, as the business use cases that they have been most satisfied with while using MoEngage.

Other use cases:

  • Segmentation And Targeting
  • Social Media Analytics
  • Communication Management
  • Product Marketing
  • Digital Marketing
  • Personalized Marketing
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using MoEngage.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Brand Engagement
  • Grow Market Share
  • Improve Consistency
  • Scale Best Practices
  • Build Brand Awareness
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Launch New Products
  • Improve Internal Communications
  • Improve Digital And Social Presence
See all business priorities See less business priorities

MoEngage Use-Cases and Business Priorities: Customer Satisfaction Data

MoEngage works with different mediums / channels such as E-Mail.

MoEngage's features include Personalization, Push Notification, Messaging, etc. and MoEngage support capabilities include Chat Support, Phone Support, AI Powered, etc. also MoEngage analytics capabilities include Analytics, and Custom Reports.

Reviews

"Saw 2.5x increase in CTR through personalized campaigns. MoEngage platform and it's UI/UX is extremely straightforward and easy to use. Also, their support team is very prompt and accessible at all times." - Muhammad Juliansyah Pratama

MoEngage, Attentive, Biznessapps, Alpha Anywhere, Onesignal, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for MoEngage

Top Industries

  • Internet
  • Retail
  • Education

Popular in

  • Mid Market
  • Small Business
  • Enterprise

MoEngage is popular in Internet, Retail, and Education and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on MoEngage Use Cases

What makes MoEngage ideal for Customer Engagement?

How does MoEngage facilitate Campaign Management?

How can MoEngage optimize your Customer Onboarding Workflow?

How can MoEngage optimize your Segmentation And Targeting Workflow?

How efficiently Does MoEngage manage your Social Media Analytics?

58+ more Business Use Cases

89 buyers and buying teams have used Cuspera to assess how well MoEngage solved their Mobile Marketing needs. Cuspera uses 5459 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
MoEngage testimonial

Muhammad Juliansyah Pratama

Notifications Marketing

Bukalapak

Saw 2.5x increase in CTR through personalized campaigns. MoEngage platform and it's UI/UX is extremely straightforward and easy to use. Also, their support team is very prompt and accessible at all times. Testimonial By Muhammad Juliansyah Pratama
MoEngage testimonial

Sahil Bhojwani

Growth Marketing Manager

Airtel Xstream

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Gr...owth teams at Media & Entertainment brands.

Testimonial By Sahil Bhojwani
MoEngage testimonial

Thinh Vu

Head of Digital Marketing

Luxstay

Being in the competitive home-sharing market, it's imperative to provide a personalized and consistent experience to users across channels. MoEngage's smart segmentation and personalization suite enabled us to improve campaign targeting, and ultimately boost conversions. Testimonial By Thinh Vu
CUSTOMERS TESTIMONIALS
MoEngage testimonial

Muhammad Juliansyah Pratama

Notifications Marketing

Bukalapak

Saw 2.5x increase in CTR through personalized campaigns. MoEngage platform and it's UI/UX is extremely straightforward and easy to use. Also, their support team is very prompt and accessible at all times. Testimonial By Muhammad Juliansyah Pratama
MoEngage testimonial

Sahil Bhojwani

Growth Marketing Manager

Airtel Xstream

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Gr...owth teams at Media & Entertainment brands.

Testimonial By Sahil Bhojwani
MoEngage testimonial

Thinh Vu

Head of Digital Marketing

Luxstay

Being in the competitive home-sharing market, it's imperative to provide a personalized and consistent experience to users across channels. MoEngage's smart segmentation and personalization suite enabled us to improve campaign targeting, and ultimately boost conversions. Testimonial By Thinh Vu

Case Studies

COMPANY INDUSTRY CASE STUDIES
MoEngage case study
Sports
Sports
Case Study SportsCafe

SportsCafe Achieves 32% Lift in Page Views with MoEngage Web Push Notifications

Read More
MoEngage case study
Education
Education
Case Study Vedantu

Vedantu Achieves 12% Uplift In Delivery Rates And Boosts Customer Engagement

Read More
MoEngage case study
Hospitality
Hospitality
Case Study OYO Rooms

OYO Rooms Observes 8X Increase In Engagement with Seamless Omnichannel User Engagement

Read More

Video

MoEngage Inform Product Tutorial: Unified Transactional Messaging Solution

Video Thumbnail

Frequently Asked Questions(FAQ)

for MoEngage

What is MoEngage?

MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.

MoEngage helps to analyze user behavior, engage across channels, and personalize every touchpoint. It helps to analyze customer behavior through trends, funnels, and cohorts. It can map user journeys, identify drop-off points and understand what causes churn.

Some of its features include capabilities to guide customer engagement strategy, powerful segmentation engine with in-depth analytics, creating marketing flow to drive ROI, AI-powered optimization for maximum conversion, push notification to send targeted, relevant messages based on specific customer behavior, and many more.

What is MoEngage used for?

MoEngage is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Customer Engagement, Campaign Management and Customer Onboarding .

What are the top features of MoEngage?

Personalization, Push Notification and Messaging are some of the top features of MoEngage.

Who uses MoEngage?

MoEngage is used by Internet, Retail and Education among other industries.

What are MoEngage alternatives?

Attentive, Biznessapps, Alpha Anywhere and Onesignal are popular alternatives for MoEngage.

Where is MoEngage located?

MoEngage is headquartered at 315 Montgomery St, San Francisco, California 94104, US.
lightning

Peers used MoEngage for customer engagement and campaign management

MoEngage Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (138)
Analytics

4.80/5 ★

Read Reviews (650)
Custom Reports

4.50/5 ★

Read Reviews (679)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (138)
Analytics

4.80/5 ★

Read Reviews (650)
Custom Reports

4.50/5 ★

Read Reviews (679)

Software Failure Risk Guidance

?

for MoEngage

Overall Risk Meter

Low Medium High

Top Failure Risks for MoEngage

MoEngage, Inc. News

MoEngage Makes Migration Effortless with "MoUpgrade" - Longview News-Journal

MoEngage introduces "MoUpgrade" to simplify migration processes for users.

09/04/2025 - source

MoEngage Makes Migration Effortless with "MoUpgrade" - PR Newswire

MoEngage introduces "MoUpgrade," a tool designed to simplify the migration process for users.

09/04/2025 - source

Jumia Ushers in New Era of Personalised Customers Experience with MoEngage - THISDAY Newspapers

Jumia is enhancing its personalized customer experience by collaborating with MoEngage.

18/12/2024 - source

MoEngage, Inc. Profile

Company Name

MoEngage, Inc.

Company Website

https://www.moengage.com/

HQ Location

315 Montgomery St, San Francisco, California 94104, US

Employees

501-1000

Social

Financials

SERIES E