Motionlab: Product updates, Customer stories, and Insights | 2026 Cuspera

Motionlab Video Personalization Platform helped Innogy boost email campaign results. Personalized videos with customer names and unique data drove a 16x higher click-through rate than standard newsle...tters. Video completion rate reached 73%, far above the 5% average for non-personalized videos. The campaign also cut cost-per-click by 38%. Creative innovation and data-driven messaging made each customer feel valued.
Show More..

Motionlab Platform helped Česká spořitelna connect with customers during the Covid Christmas. The bank used personalized videos with fairy tale themes and messages from the director. Each customer go...t a unique video showing their history and local branch. The campaign led to a 37% increase in email click-through rate and a 72% video completion rate. Česká spořitelna now uses personalized videos for more products.
Show More..

Motionlab helped HBO Europe create a personalized video campaign for their Christmas promotion. The campaign used a meme-generator and personalized videos based on user questionnaires. It ran in 14 c...ountries and generated 109,018 unique videos. The average conversion rate was 44.2% in the Czech Republic. Almost 25% of users shared or downloaded their videos. The campaign won awards and exceeded expectations.
Show More..

Motionlab Platform helped ČEZ run a personalized video campaign to promote home solar panels. Each video gave customers a unique savings plan based on their location and history. The campaign saw an ...80% finish view ratio. ČEZ generated 7.3 times more leads with personalized video. The campaign's effectiveness increased by 32%. Customers gave very positive feedback.
Show More..

Motionlab Platform helped NN run a retirement savings upsell campaign using personalized videos. The videos explained each client's current savings and options, with automatic calculations and a CTA ...to change plans. NN saw a much higher open rate and increased monthly deposits compared to traditional sales emails. The campaign achieved a 90% finish view ratio. Martina Novotná from NN Czech Republic praised the results.
Show More..

Motionlab Platform helped Notino, a leading European beauty e-commerce company, re-engage top female customers who had not purchased recently. Notino used personalized video emails, featuring custome...r names and purchase history, to boost loyalty. The campaign achieved over 80% email click-through rate and a 90% video completion rate. Nearly one third of viewers used a unique discount code. Customers responded with positive feedback, showing strong engagement with the personalized approach.
Show More..