mParticle Analytics (formerly Indicative): Product updates, Customer stories, and Insights | 2026 Cuspera

Indicative helps Haven Life Insurance Agency connect web analytics with back-end workflow data. The company needed to personalize digital experiences and understand the full customer journey. With In...dicative, teams track marketing results and A/B test performance. Over two dozen employees use the platform to make faster business decisions. This improves campaign optimization and team collaboration in the insurance sector.
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Indicative helps Haven Life Insurance Agency use data to improve the customer journey for term life insurance. The platform lets them connect web analytics with back-end workflow events. This gives a... full view of how customers move through the buying process. Haven Life uses Indicative to personalize digital experiences and test marketing ideas. They now make smarter marketing decisions and optimize campaigns in real time.
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Indicative helps BentoBox analyze user journeys on restaurant websites. Before Indicative, BentoBox struggled with limited data and slow, technical BI tools. The team could not see visitor behavior o...r conversion drop-offs. With Indicative, they quickly test new features and analyze the impact, like the $1.99 Covid Relief Fee. The platform makes data accessible and enables real-time product decisions.
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Indicative helps Haven Life Insurance Agency improve customer journeys for term life insurance. The challenge was to personalize a digital experience and connect web analytics with back-end workflows.... Haven Life used Indicative to track marketing results and analyze A/B tests. The platform made analytics easy for non-technical teams. Teams now make faster business decisions and optimize campaigns in real time.
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Indicative helped INDOCHINO bring together online and offline customer data into one place. Before, their data was siloed and hard to use. The team could not see the full customer journey or measure ...the impact of marketing. With Indicative, they unified data in Amazon Redshift. Now, everyone can access insights and make better product decisions. This helped them improve conversion rates and adapt to changes in the market.
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Indicative helps Liv Up make real-time data accessible to non-technical team members. Liv Up, a food-tech company in Brazil, needed to turn large amounts of customer data into insights fast. Their ol...d tools were slow and required deep technical skills. With Indicative, Liv Up connects Snowplow event data for easy analysis. Now, everyone on the team can run quick analyses and make better decisions. This helped Liv Up adapt to fast-changing consumer trends during the COVID-19 pandemic.
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