mParticle Analytics (formerly Indicative) Overview

Indicative addresses the challenge of understanding customer behavior by offering product analytics tailored for cloud data warehouses. It enables data-driven teams to connect disparate data sources, providing a unified view of customer interactions. This solution helps businesses identify and analyze customer journeys, optimize user experiences, and conduct detailed segmentation and cohort analysis. By leveraging multipath funnels, Indicative offers insights into complex customer pathways, facilitating more informed decision-making. This tool is essential for organizations aiming to enhance customer engagement and retention by deeply understanding user behavior patterns.

Use Cases

Customers recommend Engagement Management, Product Marketing, Products & Pricelist Management, as the business use cases that they have been most satisfied with while using mParticle Analytics (formerly Indicative).

Other use cases:

  • Segmentation And Targeting
  • Funnel Analysis
  • Workflow Management
  • Collaboration
  • Lead Analytics
  • Contract Management
  • Lead Qualification: Behavioural
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using mParticle Analytics (formerly Indicative).

Other priorities:

  • Increase Customer Life Time Value
  • Manage Risk
See all business priorities See less business priorities

mParticle Analytics (formerly Indicative) Use-Cases and Business Priorities: Customer Satisfaction Data

mParticle Analytics (formerly Indicative) works with different mediums / channels such as Offline. and Trade Shows.

mParticle Analytics (formerly Indicative)'s features include Dashboard, Micro Customer Segmenting, Personalization, etc. and mParticle Analytics (formerly Indicative) support capabilities include 24/7 Support, Chat Support, Email Support, etc. also mParticle Analytics (formerly Indicative) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Using indicative has allowed members of product and marketing, with varying skill sets, have the ability to look at data easily...." Peer review by User

mParticle Analytics (formerly Indicative), Userlane, Unless, UpMail, ServiceRocket, etc., all belong to a category of solutions that help Customer Journey and Experience. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Indicative integrates multiple data sources to enable coding-free, complex data analysis through a drag-and-drop interface. It helps marketers, product teams, and analysts optimize customer conversion, engagement, and retention.

Popular Business Setting

for mParticle Analytics (formerly Indicative)

Top Industries

  • Information Technology and Services
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

mParticle Analytics (formerly Indicative) is popular in Information Technology And Services, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

mParticle Analytics (formerly Indicative) Customer wins, Customer success stories, Case studies

What Are the key features of mParticle Analytics (formerly Indicative) for Engagement Management?

How does mParticle Analytics (formerly Indicative) facilitate Product Marketing?

What benefits does mParticle Analytics (formerly Indicative) offer for Products & Pricelist Management?

How can mParticle Analytics (formerly Indicative) optimize your Segmentation And Targeting Workflow?

What solutions does mParticle Analytics (formerly Indicative) provide for Funnel Analysis?

11 buyers and buying teams have used Cuspera to assess how well mParticle Analytics (formerly Indicative) solved their Customer Journey and Experience needs. Cuspera uses 428 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.

GetYourGuide - Consumer Services - Large

Indicative helps GetYourGuide speed up product decisions by making data analysis easy for product managers. Before Indicative, teams relied on slow, complex SQL queries and Looker for funnel analysis.... Now, product managers use segmentation and multipath funnel analysis to quickly understand customer behavior and improve the user journey. The team can spot where visitors drop off and which pages perform best. Indicative shortens reaction time to customer needs and improves data quality with AWS S3 integration.

Read on →

BentoBox - Internet

Indicative helps BentoBox analyze user journeys on restaurant websites. Before Indicative, BentoBox struggled with limited data and slow, technical BI tools. The team could not see visitor behavior o...r conversion drop-offs. With Indicative, they quickly test new features and analyze the impact, like the $1.99 Covid Relief Fee. The platform makes data accessible and enables real-time product decisions.

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Prezi - Computer Software

Indicative helped Prezi use product analytics to better understand their large and varied user base. Prezi needed real-time access to customer data to support product decisions and speed up new produ...ct adoption. Before Indicative, teams struggled with data noise and slow access to insights, which slowed product development. With Indicative, product teams created clear user flows and accessed actionable data quickly. This freed up data analysts and enabled faster, data-driven decisions across the company.

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NewsCred - Computer Software

Indicative helps NewsCred make data-driven product decisions. NewsCred uses Indicative dashboards to track KPIs and monitor product releases. The product team uses real-time data to spot problems and... find new opportunities. They measure the impact of new features, like an auto-save text editor, to see how many customers benefit. Indicative lets every product manager track their own metrics. This helps NewsCred respond faster to customer needs and avoid issues before they grow.

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Drops - Education - Small

Indicative helps Drops, a global language learning app, understand users and align data with real experiences. Drops switched from Amplitude to Indicative for better scalability, faster analysis, and... easier access to historical data. The platform empowers a small, remote team to run deep ad hoc analyses and monitor key behaviors. Drops uses Indicative to meet compliance needs and improve decision-making across the company. The analytics solution saves time and supports growth by making data exploration simple and efficient.

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Liv Up - Food & Beverages - Large

Indicative helped Liv Up make real-time customer data accessible to non-technical teams. Liv Up used Indicative with Snowplow to analyze user behavior and adapt quickly during the COVID-19 pandemic. ...The platform enabled product managers and designers to run deep analyses without SQL skills. Liv Up identified new opportunities, like online grocery delivery, by using customer journey funnels. The team improved decision-making and adapted to changing consumer trends.

Read on →
lightning

Peers used mParticle Analytics (formerly Indicative) for engagement management and product marketing

mParticle Analytics (formerly Indicative) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.75/5 ★

Read Reviews (79)
Custom Reports

4.66/5 ★

Read Reviews (87)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.75/5 ★

Read Reviews (79)
Custom Reports

4.66/5 ★

Read Reviews (87)

mParticle Analytics (formerly Indicative) Integrations

mParticle Analytics (formerly Indicative) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.96/5 ★

Read Reviews (29)
Data Import

3.72/5 ★

Read Reviews (27)

CustomerLabs CDP

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

CustomerLabs Marketing Insights

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Snowplow

4.41 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

mParticle

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Salesflare

4.64 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for mParticle Analytics (formerly Indicative)

Overall Risk Meter

Low Medium High

Top Failure Risks for mParticle Analytics (formerly Indicative)

mParticle Inc. Profile

Company Name

mParticle Inc.

Company Website

https://www.indicative.com/

HQ Location

33 W 17th St, New York, New York US

Employees

11-50

Social

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Financials

SEED