Muck Rack Overview

Muck Rack is a public relations software for finding journalists, monitoring news, and building reports. It aids in media outreach, relationship building, and measuring PR success.

Use Cases

Customers recommend Public Relations, Social Media Management, Communication Management, as the business use cases that they have been most satisfied with while using Muck Rack.

Other use cases:

  • Collaboration
  • Engaging And Following Up
  • Contact List Management
  • Content Sharing
  • Trade Show Marketing
  • Workflow Management
  • Relationship Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Muck Rack.

Other priorities:

  • Build Brand Awareness
  • Improve ROI
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
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Muck Rack Use-Cases and Business Priorities: Customer Satisfaction Data

Muck Rack works with different mediums / channels such as Social Media. and E-Mail.

Muck Rack's features include Alerts: Popups & Notifications, Dashboard, Personalization, etc. and Muck Rack support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Muck Rack analytics capabilities include Analytics, and Custom Reports.

Reviews

"Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way." - Natalie Tsay

Muck Rack, CoverageBook, HARO, Ezyinsights, Newswire, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Muck Rack

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Media Production

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Muck Rack is popular in Marketing And Advertising, Pharmaceuticals, and Media Production and is widely used by Enterprise, Mid Market, and Small Business.

Muck Rack Customer wins, Customer success stories, Case studies

What solutions does Muck Rack provide for Public Relations?

How efficiently Does Muck Rack manage your Social Media Management?

What Are the key features of Muck Rack for Communication Management?

What makes Muck Rack ideal for Collaboration?

Why is Muck Rack the best choice for Engaging And Following Up?

35 buyers and buying teams have used Cuspera to assess how well Muck Rack solved their Public Relations needs. Cuspera uses 1508 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Natalie Tsay

Senior Public Relations Specialist

Niche

Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way. Testimonial By Natalie Tsay
Muck Rack testimonial

Ben Treanor

Digital PR Strategist

Time2play

With Muck Rack, we've been able to cultivate and maintain relationships with journalists with an efficiency we never could have before. Testimonial By Ben Treanor
Muck Rack testimonial

Angela Gabriel

Senior Public Relations Specialist

Isagenix

The spreadsheet life is behind us thanks to Muck Rack’s up-to-date Media Database. Creating media lists and sending pitches has never been easier. Testimonial By Angela Gabriel
CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Natalie Tsay

Senior Public Relations Specialist

Niche

Muck Rack helps me build lists, pitch and track tangible metrics in a very convenient and efficient way. Testimonial By Natalie Tsay
Muck Rack testimonial

Ben Treanor

Digital PR Strategist

Time2play

With Muck Rack, we've been able to cultivate and maintain relationships with journalists with an efficiency we never could have before. Testimonial By Ben Treanor
Muck Rack testimonial

Angela Gabriel

Senior Public Relations Specialist

Isagenix

The spreadsheet life is behind us thanks to Muck Rack’s up-to-date Media Database. Creating media lists and sending pitches has never been easier. Testimonial By Angela Gabriel

Muck Rack helps PR teams stay organized and report on their results

Video Thumbnail

Frequently Asked Questions(FAQ)

for Muck Rack

What is Muck Rack?

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

It’s a platform that builds media relationships, collaborate from anywhere, and measure success. It helps to effectively pitch story ideas to the right journalists, monitors company, client, or competitors in real-time, receive alerts for new PR opportunities, and generates reports to share with colleagues and clients.

Muck Rack features include finding people publishing stories or sharing on social media, track news, target and personalize outreach, pitching journalists, creating custom media lists and reports, and more.

What is Muck Rack used for?

Muck Rack is a Public Relations Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Public Relations, Social Media Management and Communication Management .

What are the top features of Muck Rack?

Alerts: popups & Notifications, Dashboard and Personalization are some of the top features of Muck Rack.

Who uses Muck Rack?

Muck Rack is used by Marketing And Advertising, Pharmaceuticals and Media Production among other industries.

What are Muck Rack alternatives?

CoverageBook, HARO, Ezyinsights and Newswire are popular alternatives for Muck Rack.

Where is Muck Rack located?

Muck Rack is headquartered at 96 Spring St, New York, NY 10012, US.
lightning

Peers used Muck Rack for public relations and social media management

Muck Rack Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (19)
Custom Reports

4.32/5 ★

Read Reviews (296)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.69/5 ★

Read Reviews (2)
Analytics

4.59/5 ★

Read Reviews (19)
Custom Reports

4.32/5 ★

Read Reviews (296)

Software Failure Risk Guidance

?

for Muck Rack

Overall Risk Meter

Low Medium High

Top Failure Risks for Muck Rack

Muck Rack, LLC News

Product

Muck Rack Launches Media List Agent to Power Smarter Pitching - The Manila Times

Muck Rack has launched Media List Agent, an AI-driven tool in beta, designed to enhance PR teams' media list building and pitching processes. The tool recommends journalists based on pitch content and connects to Pitch Placement Impact Widgets for tracking outreach success. Users have reported a 10% increase in pitch engagement. This innovation aims to integrate AI into core PR workflows, improving pitch relevance and measurement.

Product

Muck Rack Report Finds Generative AI Adoption in PR Has Leveled Off - The Manila Times

Muck Rack has launched Generative Pulse, a new tool designed to help PR teams manage brand visibility in AI-generated search results. This PR-specific solution allows users to analyze and influence how brands are represented in AI responses, integrating with Muck Rack's existing media database and workflow tools. Generative Pulse is available as part of Muck Rack Premier, enhancing media relations capabilities for over 5,000 companies globally.

Product

Muck Rack Introduces Advanced AI Capabilities , Including Pitch Coverage Detection and Agentic Tools

Muck Rack has unveiled advanced AI capabilities, including pitch coverage detection and agentic tools, to enhance PR workflows. These features integrate with existing AI tools to automate tasks like media list building and sentiment analysis, helping PR teams measure impact and improve decision-making. The new tools aim to boost productivity and provide insights into media visibility and sentiment across AI platforms like ChatGPT.

Product

Generative Pulse is Here : At Last Brands Can Take Control of AI Narratives

Muck Rack has launched Generative Pulse, a PR-specific tool designed to enhance brand visibility in AI-generated responses. This new solution allows brands to analyze and influence how they are portrayed in AI models like ChatGPT. Generative Pulse integrates into Muck Rack's platform, offering insights into AI-driven narratives and enabling proactive engagement with influential media sources.

Muck Rack, LLC Profile

Company Name

Muck Rack, LLC

Company Website

https://muckrack.com/

HQ Location

96 Spring St, New York, NY 10012, US

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