Muck Rack Overview

Muck Rack is a public relations software for finding journalists, monitoring news, and building reports. It aids in media outreach, relationship building, and measuring PR success.

Use Cases

Customers recommend Public Relations, Social Media Management, Communication Management, as the business use cases that they have been most satisfied with while using Muck Rack.

Other use cases:

  • Collaboration
  • Engaging And Following Up
  • Contact List Management
  • Content Sharing
  • Trade Show Marketing
  • Workflow Management
  • Relationship Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Muck Rack.

Other priorities:

  • Build Brand Awareness
  • Improve ROI
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
See all business priorities See less business priorities

Muck Rack Use-Cases and Business Priorities: Customer Satisfaction Data

Muck Rack works with different mediums / channels such as Social Media. and E-Mail.

Muck Rack's features include Alerts: Popups & Notifications, Dashboard, Personalization, etc. and Muck Rack support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Muck Rack analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Muck Rack, we've been able to cultivate and maintain relationships with journalists with an efficiency we never could have before." - Ben Treanor

Peer review evidence (same sources as the product rating summary)

"...The post 5 secrets for tailoring your PR pitch for TV appeared first on PR Daily...." 5 secrets for tailoring your PR pitch for TV
"...MuckRack has allowed me to discover the best journalists to present any story based on my profiles in our extensive media database, also this great software allows me to search the articles they have written and the content that my employees share on social networks...." Peer review by Tristan H, Team Manager
"...That data is helpful internally and to the writer themselves -- it helps show them that being published in California Sunday has a lot of impact...." Case Study Pop-Up Magazine Productions

Muck Rack, CoverageBook, HARO, Ezyinsights, Newswire, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Muck Rack

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Media Production

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Muck Rack is popular in Marketing And Advertising, Pharmaceuticals, and Media Production and is widely used by Enterprise, Mid Market, and Small Business.

Muck Rack Customer wins, Customer success stories, Case studies

How does Muck Rack facilitate Public Relations?

Why is Muck Rack the best choice for Social Media Management?

Why is Muck Rack the best choice for Communication Management?

What Are the key features of Muck Rack for Collaboration?

What solutions does Muck Rack provide for Engaging And Following Up?

35 buyers and buying teams have used Cuspera to assess how well Muck Rack solved their Public Relations needs. Cuspera uses 1508 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Ben Treanor

Digital PR Strategist

Time2play

With Muck Rack, we've been able to cultivate and maintain relationships with journalists with an efficiency we never could have before. Testimonial By Ben Treanor
Muck Rack testimonial

Victoria Chow

Communications Director

Pop-Up Magazine Productions

Prior to joining Pop-Up Magazine Productions, I had the opportunity to use Muck Rack at two previous jobs. I dug into the tool, and loved the fact that you could search based on what journalists were tweeting about. No other platform had that feature. When I came on board as the first communication...s hire, I knew I wanted to bring Muck Rack on.

Testimonial By Victoria Chow
Muck Rack testimonial

Derek Brookmeyer

Director of Communications

Gambling.com Group

Muck Rack is an essential tool in executing our media research and tracking our coverage efficiently. Testimonial By Derek Brookmeyer
CUSTOMERS TESTIMONIALS
Muck Rack testimonial

Ben Treanor

Digital PR Strategist

Time2play

With Muck Rack, we've been able to cultivate and maintain relationships with journalists with an efficiency we never could have before. Testimonial By Ben Treanor
Muck Rack testimonial

Victoria Chow

Communications Director

Pop-Up Magazine Productions

Prior to joining Pop-Up Magazine Productions, I had the opportunity to use Muck Rack at two previous jobs. I dug into the tool, and loved the fact that you could search based on what journalists were tweeting about. No other platform had that feature. When I came on board as the first communication...s hire, I knew I wanted to bring Muck Rack on.

Testimonial By Victoria Chow
Muck Rack testimonial

Derek Brookmeyer

Director of Communications

Gambling.com Group

Muck Rack is an essential tool in executing our media research and tracking our coverage efficiently. Testimonial By Derek Brookmeyer

Muck Rack helps PR teams stay organized and report on their results

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Frequently Asked Questions(FAQ)

for Muck Rack

What is Muck Rack?

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

It’s a platform that builds media relationships, collaborate from anywhere, and measure success. It helps to effectively pitch story ideas to the right journalists, monitors company, client, or competitors in real-time, receive alerts for new PR opportunities, and generates reports to share with colleagues and clients.

Muck Rack features include finding people publishing stories or sharing on social media, track news, target and personalize outreach, pitching journalists, creating custom media lists and reports, and more.

What is Muck Rack used for?

Muck Rack is a Public Relations Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Public Relations, Social Media Management and Communication Management .

What are the top features of Muck Rack?

Alerts: popups & Notifications, Dashboard and Personalization are some of the top features of Muck Rack.

Who uses Muck Rack?

Muck Rack is used by Marketing And Advertising, Pharmaceuticals and Media Production among other industries.

What are Muck Rack alternatives?

CoverageBook, HARO, Ezyinsights and Newswire are popular alternatives for Muck Rack.

Where is Muck Rack located?

Muck Rack is headquartered at 96 Spring St, New York, NY 10012, US.
lightning

Peers used Muck Rack for public relations and social media management

Muck Rack Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.69/5

Read Reviews (2)
Analytics

4.59/5

Read Reviews (19)
Custom Reports

4.32/5

Read Reviews (296)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.69/5

Read Reviews (2)
Analytics

4.59/5

Read Reviews (19)
Custom Reports

4.32/5

Read Reviews (296)

Software Failure Risk Guidance

?

for Muck Rack

Overall Risk Meter

Low Medium High

Top Failure Risks for Muck Rack

Muck Rack, LLC News

Partnership

Muck Rack Becomes First Communications Platform to License STAT Content

Muck Rack has partnered with STAT to become the first communications platform to license STAT's content. This collaboration enhances Muck Rack's AI-powered platform by providing access to STAT's healthcare and life sciences journalism, improving media monitoring for communications teams. The partnership aims to offer comprehensive insights into the media landscape, aiding brand reputation management.

Product

Muck Rack launches AI curation engine to replace Boolean search for PR ...

Muck Rack has launched the AI-powered Curation Engine, replacing traditional Boolean search for PR teams. This tool automates media coverage analysis, evaluating relevance, sentiment, and prominence without manual input. It aims to reduce the time PR teams spend on reporting, offering structured data ready for analysis. The engine is available to Muck Rack Brand Premier and Media Intelligence customers.

Product

Muck Rack Launches Curation Engine to Move the PR Industry Beyond ...

Muck Rack has launched the Curation Engine, an AI-powered tool designed to replace Boolean search in media monitoring for PR teams. This new capability automates the filtering of irrelevant media coverage, providing structured and analysis-ready data. It aims to improve the efficiency and accuracy of media intelligence, allowing PR teams to focus on strategic tasks by reducing manual reporting efforts.

Product

Muck Rack Launches Curation Engine to Move the PR Industry Beyond ...

Muck Rack has launched Curation Engine, an AI-powered tool designed to replace Boolean search in PR media monitoring. This new capability automates relevance assessment, sentiment analysis, and tagging, streamlining media intelligence for PR teams. It aims to enhance efficiency by reducing manual reporting tasks and improving the accuracy of media coverage analysis.

Muck Rack, LLC Profile

Company Name

Muck Rack, LLC

Company Website

https://muckrack.com/

HQ Location

96 Spring St, New York, NY 10012, US

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