omnisend Overview

Omnisend is an ecommerce marketing automation platform designed to boost sales and customer engagement through targeted emails, SMS, and more. It offers advanced automations, customizable forms, and performance tracking.

Use Cases

Customers recommend Workflow Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using omnisend.

Other use cases:

  • Campaign Management
  • Advertisement
  • Helpdesk Management
  • Loyalty Management
  • Contact List Management
  • Promotion Management
  • Ad Retargeting
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using omnisend.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Launch New Products
  • Reduce Bounce
  • Improve Efficiency
  • Manage Risk
  • Improve Internal Communications
  • Improve Visibility
  • Establish Thought Leadership
  • Increase Customer Life Time Value
See all business priorities See less business priorities

omnisend Use-Cases and Business Priorities: Customer Satisfaction Data

omnisend works with different mediums / channels such as E-Mail.

omnisend's features include Templates, Alerts: Popups & Notifications, Personalization, etc. and omnisend support capabilities include Email Support, 24/7 Support, Chat Support, etc. also omnisend analytics capabilities include Analytics, and Custom Reports.

Reviews

"The engaged list versus non-engaged, to about to lose, is some really interesting information I’ve never got from any email provider in the past." - Shane Biles

Peer review evidence (same sources as the product rating summary)

"...It s one of the few tools that suggest a possibility to combine several channels in one workflow email, SMS and more...." Peer review by Agency
"...I like that it's so quick and easy to design and send an email...." Peer review by David F, Owner
"...It gives good follow up with te customers...." Peer review by Prabhash S

omnisend, AgencyAnalytics, Yespo Оmnichannel CDP, ExpertSender, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for omnisend

Top Industries

  • Consumer Goods
  • Apparel & Fashion
  • Food & Beverages

Popular in

  • Small Business
  • Mid Market
  • Enterprise

omnisend is popular in Consumer Goods, Apparel & Fashion, and Food & Beverages and is widely used by Small Business, Mid Market, and Enterprise.

omnisend Customer wins, Customer success stories, Case studies

What benefits does omnisend offer for Workflow Management?

What solutions does omnisend provide for Communication Management?

How can omnisend optimize your Engagement Management Workflow?

How efficiently Does omnisend manage your Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well omnisend solved their Marketing Automation needs. Cuspera uses 5482 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
omnisend testimonial

Shane Biles

Director of Marketing

B-Wear Sportswear

The engaged list versus non-engaged, to about to lose, is some really interesting information I’ve never got from any email provider in the past. Testimonial By Shane Biles
omnisend testimonial

Frithjof Solheim

Ecommerce Responsible

Amundsen Sports

It’s super important that we could build the templates as we want with the drag and drop, and also use custom CSS if we want to build some custom looks. Overall, Omnisend is easier to work with. Testimonial By Frithjof Solheim
omnisend testimonial

Rob Lin

Owner & Founder

Divatress

At this point, I can’t imagine a world without SMS marketing. It’s really taken off. Our SMS subscribers are growing much faster than email subscribers. SMS is just becoming more and more important for us and it’s definitely not going anywhere. Testimonial By Rob Lin
CUSTOMERS TESTIMONIALS
omnisend testimonial

Shane Biles

Director of Marketing

B-Wear Sportswear

The engaged list versus non-engaged, to about to lose, is some really interesting information I’ve never got from any email provider in the past. Testimonial By Shane Biles
omnisend testimonial

Frithjof Solheim

Ecommerce Responsible

Amundsen Sports

It’s super important that we could build the templates as we want with the drag and drop, and also use custom CSS if we want to build some custom looks. Overall, Omnisend is easier to work with. Testimonial By Frithjof Solheim
omnisend testimonial

Rob Lin

Owner & Founder

Divatress

At this point, I can’t imagine a world without SMS marketing. It’s really taken off. Our SMS subscribers are growing much faster than email subscribers. SMS is just becoming more and more important for us and it’s definitely not going anywhere. Testimonial By Rob Lin
 

Žalgiris Kaunas - Sports - Medium

Kaunas, Lithuania

Omnisend helped Žalgiris Kaunas, a leading Lithuanian basketball club, transform its fan engagement. The club unified data from multiple platforms and automated its marketing. In just over a year, th...ey gained 11,000 new email subscribers and 9,000 SMS subscribers. Omnisend drove 39% of their ecommerce revenue through email and SMS campaigns. Personalized messages and automation deepened fan relationships and boosted sales.

 

Vyber Media - Marketing And Advertising - Small

New York, USA

Vyber Media used Omnisend to drive $1.5M in annual revenue for a client. The agency grew the client's email list from 15,000 to 146,000 and SMS list from 0 to 30,000 in two years. Omnisend's automati...on and segmentation tools helped achieve over 55% year-over-year revenue growth. Fast customer support and unified platform features enabled Vyber Media to deliver strong marketing results. The agency relied on Omnisend for scalable, data-driven campaigns.

 

Verpakgigant - Retail - Small

Netherlands

Omnisend helped Verpakgigant boost their B2B email marketing. Abandoned cart automation achieved a 46.4% open rate and recovered €25K from 147 orders. Google reviews grew by 1500%, reaching over 240 ...reviews with a 4.9/5 rating. Post-purchase follow-ups and targeted B2B campaigns increased engagement and revenue. Omnisend made email a key sales channel for Verpakgigant.

 

Vape Superstore - Retail - Medium

London, UK

Omnisend helped Vape Superstore boost their signup rate from 18% to 32% after switching from Klaviyo. The company combined email and SMS marketing to reach more mobile users, with 80% of their websit...e traffic coming from mobile devices. Vape Superstore found Omnisend's pricing and 24/7 support superior to their previous provider. Multi-step forms and automation workflows made it easy to collect customer data and launch campaigns. SMS campaigns for sales, launches, and rewards were quick to set up and well received by customers.

 

Vagari Bags - Retail - Small

Newport Pagnell, UK

Omnisend helped Vagari Bags boost email open rates to 50% and achieve a 1:121 ROI on SMS campaigns. The brand shifted from product pitches to storytelling, building a community through engaging conte...nt. SMS marketing delivered 6-7% click rates and became key for launches and offers. Omnisend's support and automation tools made campaign management easier for the small team. Vagari Bags now uses both email and SMS to connect with customers and grow their brand.

 

VANHA Digital - Marketing And Advertising - Small

Cape Town, South Africa

Omnisend helped VANHA Digital drive 35% of a client's total revenue through email marketing. The agency used Omnisend's automation and A/B testing features to build key email flows and grow the clien...t's list. VANHA Digital's client now gets over 600 orders per month from email alone. The Omnisend Partner Program gave the agency strong support and resources. VANHA Digital relies on Omnisend for most of its clients' retention strategies.

Omnisend Product Reviews teaser

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Frequently Asked Questions(FAQ)

for omnisend

What is omnisend?

Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement.

Omnisend helps marketing teams to send designated and targeted emails to customers via email, sms, push notifications, facebook messenger, whatsapp and more. It helps in collecting visitor information with customizable forms. It creates flexible segments based on shopping behavior or other criteria and helps in tracking the sales performance through the reports.

Omnisend comes with advanced automations, campaign boosters to reengage with the inactive customers, omnisend uses combination of forms and dynamic email capture features to collect visitor information.

What is omnisend used for?

omnisend is a Marketing Automation Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Workflow Management, Communication Management and Engagement Management .

What are the top features of omnisend?

Templates, Alerts: popups & Notifications and Personalization are some of the top features of omnisend.

Who uses omnisend?

omnisend is used by Consumer Goods, Apparel & Fashion and Food & Beverages among other industries.

What are omnisend alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, ExpertSender and Lead Liaison are popular alternatives for omnisend.

Where is omnisend located?

omnisend is headquartered at 1 St Katharine's Way, London, London E1W 1UN, GB.
lightning

Peers used omnisend for workflow management and communication management

omnisend Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.74/5

Read Reviews (2)
Analytics

4.23/5

Read Reviews (156)
Custom Reports

3.82/5

Read Reviews (849)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.74/5

Read Reviews (2)
Analytics

4.23/5

Read Reviews (156)
Custom Reports

3.82/5

Read Reviews (849)

Software Failure Risk Guidance

?

for omnisend

Overall Risk Meter

Low Medium High

Top Failure Risks for omnisend

Omnisend News

Product

Omnisend updates Archives

Omnisend has introduced several updates, including a reduction in SMS pricing and enhancements in A/B testing for forms to boost email list growth. These updates aim to improve marketing success for e-commerce businesses using Omnisend's platform.

Product

Omnisend Brings Ecommerce Marketing Workflows Into ChatGPT With MCP Launch

Omnisend has launched the Model Context Protocol (MCP) integration, enabling ecommerce marketers to manage campaigns directly within ChatGPT using natural-language prompts. This integration allows users to analyze performance, generate recommendations, and execute campaigns without leaving the AI interface, reflecting a shift toward AI-native operational environments in marketing technology.

Product

Omnisend MCP for Email Marketing: 10 Use Cases

Omnisend has introduced the Model Context Protocol (MCP) to enhance email marketing by integrating AI tools like ChatGPT and Claude. MCP allows marketers to ask natural-language questions about campaign data, improving efficiency and decision-making. It consolidates performance checks and planning into a single conversational flow, offering insights into campaign performance, subscriber trends, and automation effectiveness.

Product

Omnisend Launches MCP to Bring E-Commerce Marketing into ChatGPT

Omnisend has introduced the Marketing Chat Platform (MCP), integrating e-commerce marketing capabilities with ChatGPT. This launch aims to enhance customer engagement by leveraging AI-driven interactions for businesses in the e-commerce sector.

Omnisend Profile

Company Name

Omnisend

Company Website

https://www.omnisend.com/

HQ Location

1 St Katharine's Way, London, London E1W 1UN, GB

Employees

101-250

Social

Financials

PRIVATE