ActiveCampaign Product Overview

ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.

Key Insights

ActiveCampaign provides a comprehensive suite of automation tools for managing client engagement. These tools encompass automated follow-up sequences, personalized email content based on user interactions, and integration with various communication channels. However, the platform could benefit from pre-built automation templates for streamlining onboarding and follow-up processes for less technically-proficient users.

ActiveCampaign allows businesses to automate email communication, segmenting audiences and sending targeted messages based on user behavior and history. This platform facilitates tracking and analyzing customer engagement, enabling informed decision-making regarding marketing campaigns. A limitation of ActiveCampaign is its SMS solution, which restricts the delivery speed to one message per second, potentially delaying mass message delivery.

Customer stories

Product Business Settings

ActiveCampaign is popular in Marketing And Advertising, Consumer Services, and Information Technology And Services industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Other Demand Generation
SMS Marketing
E-Commerce Software
Lead Generation

How satisfied the customers are with ActiveCampaign use-cases

Reviews

"Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers." - Himanshi Munshaw Luhar
"ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my... audience into different types of people so we're giving them the right things and they're really happy in the end." - Jennifer Tilney

ActiveCampaign Customer Insights, Testimonials and Case Studies

What solutions does ActiveCampaign provide for Engagement Management?

How does ActiveCampaign facilitate Communication Management?

What makes ActiveCampaign ideal for Campaign Management?

How can ActiveCampaign enhance your Contact List Management process?

How can ActiveCampaign optimize your Onboarding Workflow?

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

What is ActiveCampaign used for?

ActiveCampaign is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of ActiveCampaign?

Personalization, Templates and Landing page are some of the top features of ActiveCampaign.

Who uses ActiveCampaign?

ActiveCampaign is used by Marketing And Advertising, Consumer Services and Information Technology And Services among other industries.

What are ActiveCampaign alternatives?

GMass, AgencyAnalytics, Yespo Оmnichannel CDP and Lead Liaison are popular alternatives for ActiveCampaign.

Where is ActiveCampaign located?

ActiveCampaign is headquartered at 1 North Dearborn St, 5th Floor, Chicago, IL 60602.

48 buyers and buying teams have used Cuspera to assess how well ActiveCampaign solved their Marketing Automation needs. Cuspera uses 17414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Himanshi Munshaw Luhar

Director

Foodie Trails

Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. Testimonial By Himanshi Munshaw Luhar
ActiveCampaign testimonial

Jennifer Tilney

Platinum Skin Care

ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my audience into different types of people so we're ...giving them the right things and they're really happy in the end.

Testimonial By Jennifer Tilney
ActiveCampaign testimonial

Jeff Davis

President

Victory Media Group

Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis
CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Himanshi Munshaw Luhar

Director

Foodie Trails

Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. Testimonial By Himanshi Munshaw Luhar
ActiveCampaign testimonial

Jennifer Tilney

Platinum Skin Care

ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my audience into different types of people so we're ...giving them the right things and they're really happy in the end.

Testimonial By Jennifer Tilney
ActiveCampaign testimonial

Jeff Davis

President

Victory Media Group

Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis

MentorShow - Education - Small

ActiveCampaign helped MentorShow automate marketing and manage over 400,000 leads. MentorShow saw a 2x increase in open rates and a 5x increase in click-through rates since 2021. The platform deliver...ed 99.88% email deliverability. MentorShow used integrations like ClickSend SMS, Facebook Custom Audiences, and Google Sheets. Automation and personalization improved user experience and business growth.

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Museum of Science and Industry, Chicago - Non Profit Organization Management

ActiveCampaign helped the Museum of Science and Industry, Chicago improve email marketing and guest engagement. The museum needed more advanced tools than Mailchimp to personalize messages and automa...te campaigns. They used ActiveCampaign with Salesforce to manage over 350,000 contacts and send targeted emails. This led to a 206% year-over-year revenue growth, strongly supported by email marketing. Staff can now segment contacts and automate features, making guest communication more effective.

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Frank and Sherri - Education

ActiveCampaign helped Frank and Sherri grow their real estate education business. They automated email marketing and campaign creation. They saw 52.5% customer growth year over year. They saved 95% o...f the time spent creating and launching campaigns. They also saved $85 per hour by not needing a contractor. The AI Campaign Builder made it easy to create and send emails quickly.

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Pit Boss Grills - Ecommerce & Retail

ActiveCampaign helped Pit Boss Grills solve email design and automation challenges. Pit Boss used ActiveCampaign’s forms, tagging, and automation to run targeted campaigns. They integrated Shopify an...d NetSuite for better customer insights. A single email campaign generated $76,717 in revenue. Click-through rates increased by 786% in the first 3 months. Community-driven emails achieved a 32% open rate.

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YMCA of Alexandria - Non Profit Organization Management

ActiveCampaign helped YMCA of Alexandria save over 10 hours a week using its AI Brand Kit and email templates. The nonprofit faced challenges with manual marketing and generic communications. ActiveC...ampaign's automation and segmentation tools enabled targeted outreach and improved member engagement. The YMCA achieved a 12.8% click-through rate, far above the 2% industry average. Their contact list grew by 27% across all branches.

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Tower - SaaS & Technology

ActiveCampaign helped Tower, a German SaaS company, boost customer engagement. Tower used ActiveCampaign to automate onboarding and manage customer relationships. They created a 10-day onboarding ema...il sequence for new users. Tower saw a 50% open rate on these emails. Their newsletter click-through rate increased by 4x. They added 150,000 subscribers to their email list.

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lightning

Peers used ActiveCampaign for engagement management and communication management

ActiveCampaign Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.56/5

Read Reviews (30)
Analytics

4.39/5

Read Reviews (352)
Custom Reports

3.34/5

Read Reviews (2146)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.56/5

Read Reviews (30)
Analytics

4.39/5

Read Reviews (352)
Custom Reports

3.34/5

Read Reviews (2146)

Software Failure Risk Guidance

?

for ActiveCampaign

Overall Risk Meter

Low Medium High

Top Failure Risks for ActiveCampaign

ActiveCampaign, LLC News

Product
 

ActiveCampaign Backs Autonomous Marketing Guarantee

ActiveCampaign introduces a Results Guarantee for new customers, offering a full refund if they don't see marketing outcomes within the first month. This initiative aims to reduce the risk for businesses switching to their platform by emphasizing immediate results through Active Intelligence. The guarantee is available globally and requires no separate opt-in, enhancing customer success with AI-driven marketing automation.

Product
 

ActiveCampaign's Bold Gamble: A Results Guarantee for the AI Era

ActiveCampaign has introduced a 'Results Guarantee' for its AI-driven marketing platform, promising new customers measurable improvements within 30 days or a full refund. This bold move shifts the financial risk to the vendor and highlights the capabilities of its AI engine, Active Intelligence. The guarantee aims to lower entry barriers for businesses hesitant about AI adoption, setting a new standard in the martech industry.

M&A
 

ActiveCampaign's latest move signals the era of self-driving campaigns

ActiveCampaign has acquired Feedback Intelligence to enhance its marketing automation capabilities. This move aims to transition from static workflows to autonomous systems that learn and adapt without human intervention. The integration introduces a "continuous loop" system, branded as Imagine, Activate, Validate, which uses real-time feedback to improve campaign performance. This acquisition positions ActiveCampaign uniquely in the AI-driven marketing landscape, focusing on self-correcting AI agents.

M&A
 

ActiveCampaign acquires Feedback Intelligence to strengthen AI ...

ActiveCampaign has acquired Feedback Intelligence, an AI-native analytics startup, to enhance its AI evaluation capabilities. This acquisition aims to improve the Active Intelligence platform by integrating real-time intent detection, sentiment analysis, and friction-point identification. The integration will provide marketers with actionable insights, enabling faster learning and more effective AI-driven marketing workflows. Enhanced features are expected in upcoming releases.

ActiveCampaign, LLC Profile

Company Name

ActiveCampaign, LLC

Year Founded

2003

HQ Location

1 North Dearborn St, 5th Floor, Chicago, IL 60602

Employees

1001-5000

Social

Financials

SERIES C