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ON24 Platform: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: ON24 Platform
Brand: ON24 Platform
Rating: 4.23 (11651 reviews)

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(11651)

Platform to convert customer engagement into revenue

AI Powered

ON24 Platform Overview

ON24 transforms webinars and virtual events into dynamic content experiences, leveraging first-party data and AI. This platform enables businesses to drive engagement and revenue through personalized interactions. Notably, users have seen a 92% increase in webinar-attributed revenue and a pipeline boost of $2.3 million. The platform enhances lead follow-up speed by 80% and scales programs by four times. These capabilities support sales and marketing teams in achieving faster, more effective customer engagement. With ON24, businesses can advance their engagement strategies and achieve significant growth in a cost-efficient manner.

Use Cases

Customers recommend Attendee Engagement, Generation Of New Leads, Content Management, as the business use cases that they have been most satisfied with while using ON24 Platform.

Other use cases:

Communication Management
Collaboration
Manage Social Presence
Competitive Intelligence
Helpdesk Management
Account Management
Lead Engagement

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Business Priorities

Attract More Attendees and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using ON24 Platform.

Other priorities:

Scale Best Practices
Grow Business
Enhance Customer Relationships
Improve Event ROI
Customizable Branding
Improve Internal Communications
Reach Global Target Audience
Grow Market Share
Launch New Products
Improve Brand Engagement
Improve Digital And Social Presence
Improve Consistency
Increase Customer Life Time Value
Shorten Ramp Up Time
Improve Efficiency

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ON24 Platform Use-Cases and Business Priorities: Customer Satisfaction Data

ON24 Platform works with different mediums / channels such as E-Mail.

ON24 Platform's features include Recording, Personalization, Widgets, etc. and ON24 Platform support capabilities include Phone Support, Email Support, Chat Support, etc. also ON24 Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"ON24 is much more immersive compared to other webinar platforms. There are a lot of engagement tools like polls, and the audience can click through to resources that you choose to feature. There’s also an opportunity to brand the interface, so it’s ...a lot more visually captivating." - IRIS CHAN

ON24 Platform, Demio, BigMarker Webinars, Livestorm Webinar, YouCanBook.me, etc., all belong to a category of solutions that help Webinar and Conferencing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

ON24 Intelligent Engagement Platform boosts engagement and drives revenue using first-party data and AI. Engagement is enhanced and insights are gained for better decision-making.

Popular Business Setting

for ON24 Platform

Top Industries

Computer Software
Information Technology and Services
Hospital & Health Care

Popular in

Enterprise
Mid Market
Large Enterprise

ON24 Platform is popular in Computer Software, Information Technology And Services, and Hospital & Health Care and is widely used by Enterprise, Mid Market, and Large Enterprise.

ON24 Platform Customer wins, Customer success stories, Case studies

What solutions does ON24 Platform provide for Attendee Engagement?

The On24 platform offers comprehensive attendee engagement capabilities, including interactive elements such as polls, surveys, and social media integration. It provides detailed analytics and insights into audience engagement, including data on resource downloads and poll responses. However, its ability to handle multiple sessions within a larger event is limited.

"...If you can't find an answer, you can engage ON24 with an online chat, which is emailed to you at the conclusion of your chat...." Peer review by Angelique G., Insurance

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What makes ON24 Platform ideal for Generation Of New Leads?

The On24 platform facilitates lead generation through webinars, offering detailed reporting and engagement features that enhance lead nurturing. It empowers sales teams to contact new prospects based on GDPR-compliant permissions. A limitation of the platform is the lack of a built-in database for webinar promotion.

"...We take advantage of its simplicity and connectivity with marketing automation platforms such as Marketo to speed up our lead generation process...." Peer review by Program Manager in Marketing

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What Are the key features of ON24 Platform for Content Management?

The On24 Platform enables content management for marketing and customer engagement. It facilitates content creation, delivery, and reporting, providing customer analytics and a user-friendly interface. The platform's Content Management capabilities are limited by its dated user interface and lack of customization options for calendar integration.

"...It is used by the business primarily for educational marketing content but has also been used for pure audio podcast-style content and live-broadcasting internal global announcements to the entire company (with a handy recording available on demand for those not in the right timezones to view live)...." Peer review by Manager in Marketing

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How efficiently Does ON24 Platform manage your Communication Management?

The platform facilitates communication management throughout the webinar lifecycle. It enables scheduling, automated email reminders and follow-up communications, and seamless integration with HubSpot for registration management. The platform allows for pre-recording components and switching to live mode for Q&A, offering flexibility in delivery. However, the platform lacks the ability to send multiple post-event emails or an announcement window for admins.

"...We find that hearing the messaging directly from the retailer is a more powerful way to deliver the details around the change than just sending an email...." Peer review by Program Manager in Sales

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How does ON24 Platform address your Collaboration Challenges?

The platform facilitates collaboration among presenters through features like screen sharing, PowerPoint deck sharing, and Q&A. It allows for seamless content sharing and event access, enabling project collaboration. A limitation of the platform is that the screen sharing feature can cause audio disruption and lack of mouse visibility.

"...For training or demos where screen share is needed or a video is played, it is less appropriate...." Peer review by Director in Marketing

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72 buyers and buying teams have used Cuspera to assess how well ON24 Platform solved their Webinar and Conferencing needs. Cuspera uses 11651 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Webinar and Conferencing needs.

CUSTOMERS	TESTIMONIALS
IRIS CHAN CHIEF MARKETING OFFICER, ASIA PACIFIC & JAPAN Seismic	ON24 is much more immersive compared to other webinar platforms. There are a lot of engagement tools like polls, and the audience can click through to resources that you choose to feature. There’s also an opportunity to brand the interface, so it’s a lot more visually captivating. Testimonial By IRIS CHAN
Ryan Dunn Senior Marketing Manager Zoetis	We’ve been working with ON24 since last fall and the results are compelling. Webinars have demonstrated substantial ROI and created an environment for Zoetis to regularly connect with people Testimonial By Ryan Dunn
Ilina Petkova Senior Marketing Specialist Amadeus	The launch of our webinar program powered by ON24 has been a major milestone in our global demand generation activities. We now look at webinars strategically and we are investing heavily in integrating ON24 with the rest of the marketing tech stack to ensure scalability and predictability. Testimonial By Ilina Petkova

CUSTOMERS	TESTIMONIALS
IRIS CHAN CHIEF MARKETING OFFICER, ASIA PACIFIC & JAPAN Seismic	ON24 is much more immersive compared to other webinar platforms. There are a lot of engagement tools like polls, and the audience can click through to resources that you choose to feature. There’s also an opportunity to brand the interface, so it’s a lot more visually captivating. Testimonial By IRIS CHAN
Ryan Dunn Senior Marketing Manager Zoetis	We’ve been working with ON24 since last fall and the results are compelling. Webinars have demonstrated substantial ROI and created an environment for Zoetis to regularly connect with people Testimonial By Ryan Dunn
Ilina Petkova Senior Marketing Specialist Amadeus	The launch of our webinar program powered by ON24 has been a major milestone in our global demand generation activities. We now look at webinars strategically and we are investing heavily in integrating ON24 with the rest of the marketing tech stack to ensure scalability and predictability. Testimonial By Ilina Petkova

The ON24 System of Engagement

Frequently Asked Questions(FAQ)

for ON24 Platform

What is ON24 Platform?

On24 is a digital experience platform that allows to create and deliver live, interactive webinars and get valuable insights from their behavior. This platform is suited for businesses to produce data rich multimedia content and analyze audience engagement to make smart business decisions.

Its features include live Webinars, Simulive Webinars, On-demand Webinars, designing own webinar as to maintain Corporate Branding Identity, flexible presentation tools, organize and publish multimedia assests, engagement Hubs, media manager, website embedding and content insights.

It allows to design and brand your own webinar with presentation tools that work in easy-to-use graphical interface. It supports to identify & drive inbound leads with bingeable content and also to manage & publish your library of on-demand webinars. Content insights provides metrics on average viewing time, unique visitors, audience comments and top accounts. The platform also supports to deliver personalized content at individual level, measure in-depth content performance and audience engagement data.

What is ON24 Platform used for?

ON24 Platform is a Webinar and Conferencing Software mainly used by its customers to Attract More Attendees and Establish Thought Leadership by Attendee Engagement, Generation Of New Leads and Content Management .