OpenX Overview

OpenX is a dynamic, independent supply-side platform that fosters fair value exchange between publishers and advertisers. It supports the open web through transparency and efficiency.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using OpenX.

Other use cases:

  • Collaboration
  • Engagement Management
  • Digital Marketing
  • Campaign Management
  • Merger And Acquisition
  • Competitive Intelligence
  • Lead Analytics
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Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using OpenX.

Other priorities:

  • Increase Sales & Revenue
  • Grow Market Share
  • Launch New Products
  • Improve Internal Communications
  • Enhance Customer Relationships
  • Acquire Customers
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Improve Efficiency
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OpenX Use-Cases and Business Priorities: Customer Satisfaction Data

OpenX's features include SEM, Feedback Surveys, Personalization, etc. and OpenX support capabilities include AI Powered, 24/7 Support, Email Support, etc. also OpenX analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It was very easy to manage the ad network ads alongside of our own ads...." Peer review by Torin Gilkey, Web Developer, Lehigh Valley Health Network

OpenX, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for OpenX

Top Industries

  • Media Production
  • Marketing and Advertising
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

OpenX is popular in Media Production, Marketing And Advertising, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

OpenX Customer wins, Customer success stories, Case studies

What makes OpenX ideal for Sending & Publishing Communications?

Why is OpenX the best choice for Lead Qualification: Technographic?

How does OpenX address your Collaboration Challenges?

Why is OpenX the best choice for Engagement Management?

11 buyers and buying teams have used Cuspera to assess how well OpenX solved their Publisher Ad Management needs. Cuspera uses 1394 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

A global pharmaceutical brand - Pharmaceuticals - pharmaceuticals

OpenX helped a global pharmaceutical brand improve their display and video ad campaigns. The brand reached 89% viewability, which was 27% above their target. They kept CPMs efficient while using supp...ly-side targeted deals. The campaigns ran across web, mobile, and CTV. The results show strong ad performance and cost control.

Venatus Media - Entertainment - entertainment

Venatus Media used OpenX as a header bidder and PMP partner for their 970×250 ad units. The OpenX team, including a yield specialist, helped Venatus set a floor price strategy. This partnership led t...o a 25% increase in programmatic revenue. Venatus also saw CPMs double in their PMP campaigns.

A leading Health & Wellness brand - Health, Wellness And Fitness - Health, Wellness and Fitness

OpenX, with SWYM.ai and Butler/Till, helped a large health and wellness brand cut CPA by 57% across 18 U.S. markets. The brand used SWYM's AI for real-time supply curation and OpenX for quality downs...tream activation. This hyper-local programmatic display strategy also lowered CPC by 20%. The campaign reduced the number of domains by 37%, streamlining the supply path.

Liftoff - Marketing And Advertising - Marketing and Advertising

Liftoff used OpenX to boost mobile app campaign results with opt-in video ads. By using OpenX’s bid request signal for opt-in video, Liftoff increased their win rate by 6x. Opt-in video brought more ...engaged users and better post-install activity. The format also improved user experience and conversions. Liftoff found opt-in video outperformed other ad formats for campaign goals.

M&C Saatchi Mobile - Marketing And Advertising - Marketing and Advertising

OpenX Exchange helped M&C Saatchi Mobile test programmatic mobile web for a tech client. They used high-quality mobile inventory to boost campaign performance. The campaign saw 80% more conversions. ...Return on ad spend increased by 27%. This shows the value of programmatic mobile buying for multi-device campaigns.

VICE - Media Production - media production

OpenX Programmatic Guaranteed helped VICE work with a top pharmaceutical company. VICE faced strict rules and brand safety needs. OpenX let VICE offer premium video inventory with programmatic effici...ency. The advertiser spent 400% more than planned because of strong results. VICE kept revenue steady and met brand safety goals.

Frequently Asked Questions(FAQ)

for OpenX

What is OpenX?

OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.

It permits clients to gain insights about their audience and rethink how to value consumer attention and also plan and buy with ease and performance across the open web, across all screens, enabling clients to use the platform to unlock walled garden advertising efficiency and ease across the entirety of the open web.

What is OpenX used for?

OpenX is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Enter New Markets Internationally Or Locally by Advertisement, Sending & Publishing Communications and Lead Qualification: Technographic .

What are the top features of OpenX?

SEM, Feedback surveys and Personalization are some of the top features of OpenX.

Who uses OpenX?

OpenX is used by Media Production, Marketing And Advertising and Internet among other industries.

What are OpenX alternatives?

Broadstreet, AdButler, Epom Apps and Kevel are popular alternatives for OpenX.

Where is OpenX located?

OpenX is headquartered at 888 East Walnut Street, Pasadena, CA 91101, US.
lightning

Peers used OpenX for advertisement and sending & publishing communications

OpenX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.98/5 ★

Read Reviews (57)
Analytics

4.87/5 ★

Read Reviews (31)
Custom Reports

3.92/5 ★

Read Reviews (144)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.98/5 ★

Read Reviews (57)
Analytics

4.87/5 ★

Read Reviews (31)
Custom Reports

3.92/5 ★

Read Reviews (144)

Software Failure Risk Guidance

?

for OpenX

Overall Risk Meter

Low Medium High

Top Failure Risks for OpenX

OpenX Software Ltd. News

Company

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX has rebranded as "The Intelligent SSP" to simplify digital advertising. The company introduced a new logo and product architecture, including OpenXSelect, OpenXBuild, OpenXControl, and OpenXExchange, to enhance quality, performance, and adaptability. This rebranding aims to address advertising complexity by providing clearer, AI-powered solutions for advertisers and publishers.

Company

The Next Era of OpenX: The Intelligent SSP

OpenX is rebranding as "The Intelligent SSP," emphasizing quality, performance, and adaptability in digital advertising. The company maintains its name while aligning its values with technology, focusing on transparency and efficiency. OpenX aims to simplify adtech by reducing complexity and enhancing media quality across all formats, including CTV, mobile apps, and DOOH.

Partnership

OpenX and News Australia Expand Programmatic Access to Tubi's Premium ...

OpenX has expanded its collaboration with News Australia to bring Tubi's premium CTV inventory to Australian programmatic buyers. This partnership leverages OpenX's biddable CTV platform to enhance transparency, brand safety, and access to Tubi's streaming audience. The collaboration aims to meet the growing advertiser demand for premium programmatic CTV in Australia.

Partnership

OpenX and News Australia Expand Tubi CTV Inventory Access

OpenX has expanded its partnership with News Australia to enhance access to Tubi's premium connected TV (CTV) inventory for programmatic buyers in Australia. This collaboration leverages OpenX's advanced biddable CTV platform to provide advertisers with improved transparency, brand safety, and control. The partnership aims to meet the growing demand for premium programmatic CTV solutions as streaming and ad-supported platforms gain popularity in Australia.

OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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