Customer stories

OptiMine Intent Product Overview

OptiMine optimizes media planning and marketing budgets using machine learning. Higher ROI is achieved with their marketing mix modeling software.

How satisfied the customers are with OptiMine Intent use-cases

Reviews

"...I didn t have to dig deep to build an attribution scheme and was able to optimize spend across two very important advertising channels in just weeks...." Peer review by Alan W. Higley, Vice President Of Internet Marketing And E-Commerce, Coolibar

OptiMine Intent Customer Insights, Testimonials and Case Studies

Coolibar - Apparel & Fashion - Large

OptiMine Insight helped Coolibar, a large apparel brand, measure the true value of upper funnel brand display ads. The platform enabled the company to optimize spend across five display ad groups, in...creasing spend on top performers by over 1,000% and reducing spend on underperformers by up to 85%. This agile marketing mix approach led to a 23% lift in paid search revenues. Coolibar moved from analysis to revenue growth in just weeks, not months.

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a major multi-brand retailer and a large financial services company - Retail, Financial Services

OptiMine helped a major multi-brand retailer and a large financial services company measure the impact of big marketing budget cuts. Both brands saw revenue and new customer numbers drop right away a...fter cutting ad spend. On average, incremental revenue from marketing fell by over 50%. The case shows why good marketing measurement is important. It warns brands about the risks of poor measurement and cutting advertising budgets.

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Twitter - Media Production

OptiMine helped Twitter measure the impact of paid and promoted media campaigns on brand health KPIs. Twitter needed fast results to see if their campaigns improved brand sentiment. OptiMine used adv...anced analytics and social listening data to analyze a year of campaign history for major US mobile carriers. The solution showed that targeted paid media can boost positive brand attitudes and reduce negative perceptions. OptiMine's approach delivered results in weeks, much faster than traditional methods.

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Pandora Music - Entertainment

OptiMine helped Pandora Music measure and improve its marketing performance. Pandora could not track how TV and digital ads drove app installs and listener hours. OptiMine was set up in less than 6 w...eeks. Pandora shifted 40% of TV spend to better networks, increasing listener hours by over 100 million. Media was found to be 30% more effective in re-activating lapsed user segments, boosting revenue.

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a leading jewelry retailer - Retail

OptiMine helped a leading jewelry retailer measure the true impact of Amazon Ads. The retailer wanted to know how Amazon Ads affected both Amazon and their own e-commerce sales. OptiMine used cross-c...hannel analysis and incrementality testing to find the real value of each channel. The retailer saw a 326% return on ad spend from Amazon Ads. Amazon Ads also helped bring in many new customers and performed as well as Google Shopping.

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X (formerly Twitter) - Media Production

OptiMine helped X (formerly Twitter) measure the impact of paid and promoted media campaigns on brand sentiment KPIs for major US mobile carriers. X needed fast results, and OptiMine delivered insigh...ts in just a few weeks. The analytics platform showed that targeted marketing campaigns can boost positive brand attitudes and reduce negative perceptions. Brands used paid media to drive sentiment lift, even without infrastructure changes. OptiMine's approach enabled faster measurement cycles than traditional research methods.

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OptiMine Intent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.50/5

Read Reviews (2)
Analytics

4.80/5

Read Reviews (15)
Custom Reports

3.88/5

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.50/5

Read Reviews (2)
Analytics

4.80/5

Read Reviews (15)
Custom Reports

3.88/5

Read Reviews (2)

Software Failure Risk Guidance

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for OptiMine Intent

Top Failure Risks for OptiMine Intent

OptiMine Software, Inc. News

Awards
 

OptiMine Recognized by Gartner and Forrester for Marketing Measurement Excellence

OptiMine has been recognized by Gartner and Forrester for its excellence in marketing measurement. The company was highlighted for its speed in delivering insights, granular data analysis, and flexibility in measurement operations. This recognition underscores OptiMine's focus on providing actionable insights and supporting diverse organizational needs in marketing mix modeling.

M&A
 

Uptempo Acquires OptiMine to Boost Marketing Performance Platform - MarTech Cube

Uptempo has acquired OptiMine, enhancing its marketing performance platform with OptiMine's advanced Marketing Mix Modeling capabilities. This acquisition aims to provide enterprise marketing teams with improved data-driven insights, enabling better performance management and optimization. OptiMine's CEO, Matt Voda, expressed excitement about integrating their analytics into Uptempo's platform, highlighting the potential for increased ROI for enterprise marketers.

M&A
 

OptiMine Joins the Uptempo Family - OptiMine

OptiMine has been acquired by Uptempo, enhancing their marketing performance management capabilities. This acquisition combines Uptempo's expertise in marketing spend and performance with OptiMine's advanced Marketing Mix Modeling solutions, aiming to provide a comprehensive platform for enterprise marketers. The existing OptiMine team will continue operations, with plans for global scaling and increased value delivery.

M&A
 

Uptempo Acquires OptiMine - FinSMEs

Uptempo has acquired OptiMine, a company known for its marketing mix modeling and attribution software.

OptiMine Software, Inc. Profile

Company Name

OptiMine Software, Inc.

Company Website

http://optimine.com/

HQ Location

400 1st Avenue North, Suite 525, Minneapolis, MN 55401, US

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