Optimizely Content Cloud Overview

Optimizely Content Cloud is a world-class .NET CMS running on Microsoft Azure. It features a flexible UI, fast speed, and great flexibility.

Use Cases

Customers recommend Content Management, Engagement Management, Collaboration, as the business use cases that they have been most satisfied with while using Optimizely Content Cloud.

Other use cases:

  • Communication Management
  • Onboarding
  • Digital Marketing
  • Workflow Management
  • Generation Of New Leads
  • Campaign Management
  • Community Building
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Business Priorities

Acquire Customers and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Optimizely Content Cloud.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Launch New Products
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Grow Market Share
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Build Brand Awareness
  • Improve ROI
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Brand Engagement
See all business priorities See less business priorities

Optimizely Content Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Optimizely Content Cloud works with different mediums / channels such as Website.

Optimizely Content Cloud's features include Personalization, Templates, Landing Page, etc. and Optimizely Content Cloud support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Optimizely Content Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"Together, with iO and Optimizely, we established a content platform that takes a leading position worldwide within our core business and that is now ready for the digital future, new marketing activities, better measurement and B2B lead generation. ...This is on a global scale, adapting to all cultural differences, with always creating the best online customer experience for our clients in mind." - Robbie Schouten

Optimizely Content Cloud, Strapi, DialogsCMS, Zapnito, Butter CMS, etc., all belong to a category of solutions that help Content Management Systems. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimizely Content Cloud

Top Industries

  • Hospitality
  • Utilities
  • Computer Software

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Optimizely Content Cloud is popular in Hospitality, Utilities, and Computer Software and is widely used by Mid Market, Enterprise, and Small Business.

Optimizely Content Cloud Customer wins, Customer success stories, Case studies

What benefits does Optimizely Content Cloud offer for Content Management?

How efficiently Does Optimizely Content Cloud manage your Engagement Management?

What Are the key features of Optimizely Content Cloud for Collaboration?

What makes Optimizely Content Cloud ideal for Communication Management?

What benefits does Optimizely Content Cloud offer for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Optimizely Content Cloud solved their Content Management Systems needs. Cuspera uses 1543 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Management Systems needs.

CUSTOMERS TESTIMONIALS
Optimizely Content Cloud testimonial

Robbie Schouten

Losberger De Boer

Together, with iO and Optimizely, we established a content platform that takes a leading position worldwide within our core business and that is now ready for the digital future, new marketing activities, better measurement and B2B lead generation. This is on a global scale, adapting to all cultura...l differences, with always creating the best online customer experience for our clients in mind.

Testimonial By Robbie Schouten
Optimizely Content Cloud testimonial

Matthew Sayer

Sudo Roux

Going forward, UniSA’s students will expect a level of interactive engagement while researching their study options online, so this consolidated digital platform will be of continuing importance in the future. It will form the basis of all future events such as the University’s Virtual Campus days,... Virtual Fairs and year-round Careers Expos.

Testimonial By Matthew Sayer
Optimizely Content Cloud testimonial

James Robinson

PostNord

We've been on quite a transformational journey from being hosted on-premises to Optimizely’s cloud-hosted CMS and more recently, Customized Commerce to include our stamp shop. We’re now able to deploy faster and reduce unwanted incidents with Optimizely raising alerts when suspicious activity happe...ns. The team can then work out if the traffic is legitimate and if it’s not, we can block the IP address.

Testimonial By James Robinson
CUSTOMERS TESTIMONIALS
Optimizely Content Cloud testimonial

Robbie Schouten

Losberger De Boer

Together, with iO and Optimizely, we established a content platform that takes a leading position worldwide within our core business and that is now ready for the digital future, new marketing activities, better measurement and B2B lead generation. This is on a global scale, adapting to all cultura...l differences, with always creating the best online customer experience for our clients in mind.

Testimonial By Robbie Schouten
Optimizely Content Cloud testimonial

Matthew Sayer

Sudo Roux

Going forward, UniSA’s students will expect a level of interactive engagement while researching their study options online, so this consolidated digital platform will be of continuing importance in the future. It will form the basis of all future events such as the University’s Virtual Campus days,... Virtual Fairs and year-round Careers Expos.

Testimonial By Matthew Sayer
Optimizely Content Cloud testimonial

James Robinson

PostNord

We've been on quite a transformational journey from being hosted on-premises to Optimizely’s cloud-hosted CMS and more recently, Customized Commerce to include our stamp shop. We’re now able to deploy faster and reduce unwanted incidents with Optimizely raising alerts when suspicious activity happe...ns. The team can then work out if the traffic is legitimate and if it’s not, we can block the IP address.

Testimonial By James Robinson
 

Optimizely Customers Saw 446% 3-year ROI and Sub-Six-Month Payback with AI-Powered Digital Experience Solutions

Optimizely's AI-powered digital experience platform, Optimizely One, delivered a 446% ROI over three years, according to a Forrester study. The platform improved digital conversions by 8% and session... visits by 5%, generating $40.3 million in incremental revenue. It enhanced productivity for developers and marketers, reduced legacy system costs, and provided significant value through centralized data and AI-driven personalization.

Optimizely - Information Technology And Services - Large

Optimizely used its own Content Management System and Visual Builder to speed up website creation. The team built a visually appealing site in just two weeks. Marketers and developers worked faster w...ith real-time editing and better content structure. Optimizely Web Experimentation let them run more tests and improve digital experiences. The new platform made campaign management and reporting easier for the team.

Optimizely - Information Technology And Services

Optimizely used its own Content Management System and Visual Builder to speed up website creation. The digital team built a visually appealing site in just two weeks. The tools let developers and mar...keters work faster and more easily together. Optimizely Web Experimentation enabled more frequent testing and better digital experiences. The team values the new features and looks forward to Optimizely One for unified content and campaign management.

Frequently Asked Questions(FAQ)

for Optimizely Content Cloud

What is Optimizely Content Cloud?

Optimizely Content Cloud is a Content Management System for managing content of Omni channels as well as media channels. It enables editors to drag-and-drop content to quickly create new digital experiences that are automatically responsive. It enables users to easily manage content and marketing campaigns in one screen.

Optimizely Content Cloud provides powerful tools to automatically optimize and personalize the digital experience. This solution also enables users to personalize content according to personas, segments, or individual users. It controls​ content for higher quality, creates compelling content experiences, and increases productivity with collaboration.

Its capabilities include authoring and layout​, A/B testing, media management, project collaboration, and more. Optimizely's content modeling capabilities and componentized content model allow editors to create detailed content experiences safely and creatively. A/B Testing quickly guides authors to the most effective presentation of content to shoppers and customers, with data to guide marketers to the content that converts best. Media Management handles the automatic tagging, personalization, and deployment of high-fidelity rich media, including photos and videos. Project Collaboration presents a single interface for tracking progress, receiving notifications, reviewing contents, and even controlling localization and translation.

What is Optimizely Content Cloud used for?

Optimizely Content Cloud is a Content Management Systems Software mainly used by its customers to Acquire Customers and Improve Digital And Social Presence by Content Management, Engagement Management and Collaboration .

What are the top features of Optimizely Content Cloud?

Personalization, Templates and Landing page are some of the top features of Optimizely Content Cloud.

Who uses Optimizely Content Cloud?

Optimizely Content Cloud is used by Hospitality, Utilities and Computer Software among other industries.

What are Optimizely Content Cloud alternatives?

Strapi, DialogsCMS, Zapnito and Butter CMS are popular alternatives for Optimizely Content Cloud.

Where is Optimizely Content Cloud located?

Optimizely Content Cloud is headquartered at 119 5th Ave, 7th Floor, New York, New York Optimizely, US.
lightning

Peers used Optimizely Content Cloud for content management and engagement management

Optimizely Content Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.65/5 ★

Read Reviews (16)
Analytics

4.16/5 ★

Read Reviews (51)
Custom Reports

3.75/5 ★

Read Reviews (200)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.65/5 ★

Read Reviews (16)
Analytics

4.16/5 ★

Read Reviews (51)
Custom Reports

3.75/5 ★

Read Reviews (200)

Software Failure Risk Guidance

?

for Optimizely Content Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimizely Content Cloud

Optimizely, Inc. News

Awards

Optimizely Named a Leader in the 2026 Gartner(R) Magic Quadrant(TM) for Personalization Engines

Optimizely has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines, highlighting its strong capabilities in delivering AI-powered digital experiences.

Partnership

Optimizely appoints Comprend as its first Strategic AI Partner

Optimizely has appointed Comprend as its first Strategic AI Partner, focusing on the development of Opal AI, an AI orchestration platform for marketing teams. This partnership involves direct collaboration on product development, leveraging Comprend's expertise in AI implementation to enhance Opal AI's capabilities. Clients benefit from early access to Opal AI's features, enabling efficient content creation, compliance, and analytics.

Partnership

Icreon Achieves Platinum Partner Status With Optimizely

Icreon has been recognized as a Platinum Partner by Optimizely, highlighting their strong collaboration and expertise in delivering Optimizely's digital experience solutions.

Awards

Optimizely Named a Leader in Digital Experience Platforms by Leading Independent Research Firm

Optimizely has been recognized as a Leader in The Forrester Wave: Digital Experience Platforms, Q4 2025. This recognition highlights Optimizely's innovative approach with its AI-driven platform, Optimizely One, and the agent orchestration platform, Opal. The report praises Optimizely's vision, frequent updates, and capabilities in delivering personalized digital experiences at scale.

Optimizely, Inc. Profile

Company Name

Optimizely, Inc.

Company Website

https://www.optimizely.com/

HQ Location

119 5th Ave, 7th Floor, New York, New York Optimizely, US

Employees

251-500

Social

Financials

SERIES D