Oracle Advertising and Customer Experience (CX) Overview

Oracle Advertising and Customer Experience (CX) Software helps manage client relationships and delivers integrated apps beyond conventional CRM. It maximizes advertising performance and enhances customer interactions.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Advertisement, as the business use cases that they have been most satisfied with while using Oracle Advertising and Customer Experience (CX).

Other use cases:

  • Campaign Management
  • Helpdesk Management
  • Sales Document Management
  • Digital Marketing
  • Communication Management
  • Account Management
  • Trade Show Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Advertising and Customer Experience (CX).

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Launch New Products
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Efficiency
  • Improve Internal Communications
See all business priorities See less business priorities

Oracle Advertising and Customer Experience (CX) Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Advertising and Customer Experience (CX) works with different mediums / channels such as Omnichannel.

Oracle Advertising and Customer Experience (CX)'s features include Personalization, Feedback Surveys, Rewards, etc. and Oracle Advertising and Customer Experience (CX) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Oracle Advertising and Customer Experience (CX) analytics capabilities include Analytics, and Custom Reports.

Reviews

"Oracle has been a great partner. With Oracle Responsys, we were able to capture hotel guests’ data and centralize it on one platform. This empowered us to create customer journeys and send out personalized communications that increased engagement on... our GHA DISCOVERY loyalty platform." - Matthew Lloyd

Peer review evidence (same sources as the product rating summary)

"...The CDP market is a confusing place right now with lots of promise and hype, but very few solutions that can provide a comprehensive view into customer interactions across channels and applications, said Rob Tarkoff, executive vice president and general manager, Oracle CX Cloud...." Oracle Joins Forces with Accenture and Capgemini to Rethink Customer Data Platform Market
"...And it allowed us to offer customers more targeted product offers...." Case Study Lojas Lebes
"...The Oracle CX Unity Platform, spread across sales, marketing, commerce and services, provides a personalized experience to all online and offline customer transactions like visiting a website, viewing ads online, customer service calls and in-store transactions. ..." Top Five Technology Highlights from Oracle OpenWorld 2019 #OOW19

Oracle Advertising and Customer Experience (CX), Preferred Patron, Tapmango, Retently, Genesys Cloud, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Advertising and Customer Experience (CX)

Top Industries

  • Hospitality
  • Retail
  • Consumer Electronics

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Advertising and Customer Experience (CX) is popular in Hospitality, Retail, and Consumer Electronics and is widely used by Enterprise, Mid Market, and Large Enterprise.

Oracle Advertising and Customer Experience (CX) Customer wins, Customer success stories, Case studies

How can Oracle Advertising and Customer Experience (CX) enhance your Engagement Management process?

How does Oracle Advertising and Customer Experience (CX) address your Loyalty Management Challenges?

What benefits does Oracle Advertising and Customer Experience (CX) offer for Campaign Management?

How does Oracle Advertising and Customer Experience (CX) facilitate Helpdesk Management?

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising and Customer Experience (CX) solved their Customer Experience Management needs. Cuspera uses 1671 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

CUSTOMERS TESTIMONIALS
Oracle Advertising and Customer Experience (CX) testimonial

Matthew Lloyd

Senior Director of CRM

Global Hotel Alliance

Oracle has been a great partner. With Oracle Responsys, we were able to capture hotel guests’ data and centralize it on one platform. This empowered us to create customer journeys and send out personalized communications that increased engagement on our GHA DISCOVERY loyalty platform. Testimonial By Matthew Lloyd
Oracle Advertising and Customer Experience (CX) testimonial

Eric Lontz

Application Engineer II

GCI Communication

It takes Oracle Field Service two minutes to do what previously was a two-hour manual job. About 95 percent of the dispatchers’ routing work is going to be automated. They are already taking on additional duties in anticipation of that workload cut. Testimonial By Eric Lontz
Oracle Advertising and Customer Experience (CX) testimonial

Seigo Hotta

Chief, Engagement Center, Consumer Marketing Japan Division

Panasonic

We wanted our customer service agents to be able to simultaneously respond to inquiries and immediately resolve issues. To do that, they needed a comprehensive reporting mechanism with an interface that was easy to use. Oracle Service with Oracle Digital Assistant was the best option for us. Testimonial By Seigo Hotta
CUSTOMERS TESTIMONIALS
Oracle Advertising and Customer Experience (CX) testimonial

Matthew Lloyd

Senior Director of CRM

Global Hotel Alliance

Oracle has been a great partner. With Oracle Responsys, we were able to capture hotel guests’ data and centralize it on one platform. This empowered us to create customer journeys and send out personalized communications that increased engagement on our GHA DISCOVERY loyalty platform. Testimonial By Matthew Lloyd
Oracle Advertising and Customer Experience (CX) testimonial

Eric Lontz

Application Engineer II

GCI Communication

It takes Oracle Field Service two minutes to do what previously was a two-hour manual job. About 95 percent of the dispatchers’ routing work is going to be automated. They are already taking on additional duties in anticipation of that workload cut. Testimonial By Eric Lontz
Oracle Advertising and Customer Experience (CX) testimonial

Seigo Hotta

Chief, Engagement Center, Consumer Marketing Japan Division

Panasonic

We wanted our customer service agents to be able to simultaneously respond to inquiries and immediately resolve issues. To do that, they needed a comprehensive reporting mechanism with an interface that was easy to use. Oracle Service with Oracle Digital Assistant was the best option for us. Testimonial By Seigo Hotta
 

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JVCKENWOOD - Consumer Electronics - Large

Yokohama, Japan

JVCKENWOOD used Oracle Cloud ERP and Cloud EPM to modernize its accounting and business processes. The company automated manual tasks and improved data accuracy. Management now makes better decisions... with consolidated data. Sales and inventory forecasts are linked to a central system. JVCKENWOOD reduced costs and removed inefficiencies with Oracle's cloud solutions.

 

Karuna Trust - Non Profit Organization Management - Large

Bengaluru, India

Oracle Health helped Karuna Trust digitize over 35 primary health centers in India. The Cerner Millennium EHR enabled staff to maintain electronic health records and streamline patient triage. During... COVID-19, clinics used digital forms to identify and manage high-risk patients, minimizing cross-contamination. The CovSAFE app supported door-to-door screening and telehealth, improving early detection and follow-up. Karuna Trust's PHCs became role models for digital healthcare in rural India.

 

Johnson Controls - Manufacturing - Very Large

Cork, Ireland

Johnson Controls used Oracle Cloud Applications to unify its global operations. The company replaced 150 ERP systems with a single Oracle Cloud ERP platform. This move improved financial visibility a...nd made budgeting and forecasting easier. Oracle Cloud SCM helped Johnson Controls manage suppliers and automate invoice processing. Oracle Service enabled faster job completion and better customer service. The company also reduced its carbon footprint by moving away from legacy systems.

Frequently Asked Questions(FAQ)

for Oracle Advertising and Customer Experience (CX)

What is Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) Software helps to establish, manage, serve, and cultivate enduring client relationships and delivers an integrated suite of apps that goes beyond conventional CRM. Creates a thorough understanding of the customers and every interaction they have, regardless of the way, the time, the place, or the person. Provides the tools for outstanding customer experiences, from client acquisition to customer retention and all in between.

It maximizes advertising performance and produces superior results through high-quality targeting data, cutting-edge contextual technology, and potent measurement tools. It increases campaign participation, customizes B2B strategy, enhances B2C channels, and gains real-time information. The CX software utilizes Oracle sales and delivers responsive selling across all touchpoints. Also, combines the strategy and execution of sales, and connects and personalizes service engagements.

What is Oracle Advertising and Customer Experience (CX) used for?

Oracle Advertising and Customer Experience (CX) is a Customer Experience Management Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Advertisement .

What are the top features of Oracle Advertising and Customer Experience (CX)?

Personalization, Feedback surveys and Rewards are some of the top features of Oracle Advertising and Customer Experience (CX).

Who uses Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) is used by Hospitality, Retail and Consumer Electronics among other industries.

What are Oracle Advertising and Customer Experience (CX) alternatives?

Preferred Patron, Tapmango, Retently and Genesys Cloud are popular alternatives for Oracle Advertising and Customer Experience (CX).

Where is Oracle Advertising and Customer Experience (CX) located?

Oracle Advertising and Customer Experience (CX) is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Advertising and Customer Experience (CX) for engagement management and loyalty management

Oracle Advertising and Customer Experience (CX) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.74/5

Read Reviews (66)
Analytics

4.85/5

Read Reviews (174)
Custom Reports

4.53/5

Read Reviews (147)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.74/5

Read Reviews (66)
Analytics

4.85/5

Read Reviews (174)
Custom Reports

4.53/5

Read Reviews (147)

Software Failure Risk Guidance

?

for Oracle Advertising and Customer Experience (CX)

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising and Customer Experience (CX)

Oracle Corporation News

Partnership

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Oracle and Cloudflare have partnered to enhance application performance and AI workloads on Oracle Cloud Infrastructure (OCI). This collaboration integrates Cloudflare's network capabilities with OCI's cloud services, aiming to improve speed, security, and reliability for enterprise applications and AI solutions.

Awards

Oracle Achieves 11th Consecutive Year as Leader in Gartner Magic ...

Oracle has been recognized as a leader in the 2026 Gartner Magic Quadrant for Warehouse Management Systems for the 11th consecutive year. This accolade highlights Oracle Fusion Cloud Warehouse Management's capabilities, including AI-driven efficiency, real-time inventory visibility, and advanced automation. These features help businesses improve operational efficiency, reduce costs, and enhance customer satisfaction.

Awards

Oracle named Gartner warehouse leader for 11th year

Oracle has been named a Leader in the 2026 Gartner Magic Quadrant for Warehouse Management Systems for the 11th consecutive year. The recognition highlights Oracle Fusion Cloud Warehouse Management's AI-powered fulfillment, real-time inventory visibility, and advanced warehouse automation capabilities, which enhance operational efficiency and decision-making for warehouse teams.

Product

Graal Commercial Support Entitlements for Oracle Database Products

Oracle announces Graal commercial support entitlements for its database products, enhancing performance and integration capabilities for enterprise users.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO