Oracle DMP Overview

Oracle DMP is a cloud-based platform that enables personalized marketing campaigns with actionable audience data. It unifies data across devices to drive engagement and optimize campaign success.

Use Cases

Customers recommend Campaign Management, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Oracle DMP.

Other use cases:

  • Segmentation And Targeting
  • Identify Target Customers
  • Personalized Marketing
  • Account Management
  • Channel Marketing
  • Engagement Management
  • Content Management
See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Oracle DMP.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Scale Best Practices
See all business priorities See less business priorities

Oracle DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle DMP works with different mediums / channels such as Offline. Mobile. Website etc.

Oracle DMP's features include Personalization, and SEM. and Oracle DMP support capabilities include Phone Support, 24/7 Support, AI Powered, etc. also Oracle DMP analytics capabilities include Analytics, and Custom Reports.

Reviews

"For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer ...at the right time using the right channel." - Nazlı Y

Oracle DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle DMP

Top Industries

  • Marketing and Advertising
  • Construction
  • Internet

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Oracle DMP is popular in Marketing And Advertising, Construction, and Internet and is widely used by Large Enterprise, Mid Market, and Small Business.

Oracle DMP Customer wins, Customer success stories, Case studies

What solutions does Oracle DMP provide for Campaign Management?

How efficiently Does Oracle DMP manage your Sending & Publishing Communications?

How can Oracle DMP enhance your Segmentation And Targeting process?

How can Oracle DMP optimize your Identify Target Customers Workflow?

11 buyers and buying teams have used Cuspera to assess how well Oracle DMP solved their Data Management Platform needs. Cuspera uses 238 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

CUSTOMERS TESTIMONIALS
Oracle DMP testimonial

Nazlı Y

Product Lead

DoÄŸuÅŸ Marketing Services, Inc.
For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel. Testimonial By Nazlı Y
CUSTOMERS TESTIMONIALS
Oracle DMP testimonial

Nazlı Y

Product Lead

DoÄŸuÅŸ Marketing Services, Inc.
For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel. Testimonial By Nazlı Y

DMP - Oracle BlueKai : What is a Data Management Platform?

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Peers used Oracle DMP for campaign management and advertisement

Oracle DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (19)
Custom Reports

3.15/5 ★

Read Reviews (25)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (19)
Custom Reports

3.15/5 ★

Read Reviews (25)

Oracle DMP Integrations

Oracle DMP integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.46/5 ★

Read Reviews (5)
Data Import

2.25/5 ★

Read Reviews (11)

Datadog

4.36 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

idev CMS

4.07 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tonkean

4.25 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Oracle DMP

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle DMP

Oracle Corporation News

Company

Oracle joins Singapore's enterprise AI push with support for 300 local firms

Oracle supports 300 Singaporean firms in AI adoption through the Enterprise Compute Initiative (ECI). The program offers up to $250,000 in cloud credits and training, with additional support for private cloud infrastructure. Oracle's AI Customer Excellence Center will aid in developing AI capabilities across various sectors, enhancing digital transformation and competitiveness.

Read more →
Company

Oracle and the U . S . Department of Energy Collaborate to Accelerate AI Initiatives

Oracle and the U.S. Department of Energy have formed a collaboration to advance AI and computing initiatives, focusing on the Genesis Mission. This partnership aims to enhance AI capabilities, computing infrastructure, and data architecture to boost U.S. research productivity and innovation.

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Product

Oracle brings Database@Google Cloud services in India

Oracle has launched Oracle Database@Google Cloud in India, allowing local access to Oracle database services in the Google Cloud Mumbai region. This service supports multicloud strategies, AI, analytics, and data residency needs. It integrates with Google Cloud's AI platforms, enabling enterprises to modernize applications and migrate workloads. The offering includes Oracle Exadata Database Service, Oracle Autonomous AI Database, and Oracle Autonomous AI Lakehouse.

Read more →
Product

Oracle says it might let customers bring their own hardware into its data centers

Oracle is considering allowing customers to bring their own hardware into its data centers, potentially reducing Oracle's capital expenses. This approach is part of exploring various business models, including leasing options with chip providers. Additionally, Oracle has expanded its Database@Google Cloud offering to new regions, including India and Canada, enhancing multicloud capabilities and AI integration.

Read more →

Oracle Corporation Profile

Company Name

Oracle Corporation

Company Website

https://www.oracle.com/index.html

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

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Financials

IPO