Oracle DMP Overview

Oracle DMP is a cloud-based platform that enables personalized marketing campaigns with actionable audience data. It unifies data across devices to drive engagement and optimize campaign success.

Use Cases

Customers recommend Campaign Management, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Oracle DMP.

Other use cases:

  • Segmentation And Targeting
  • Identify Target Customers
  • Personalized Marketing
  • Account Management
  • Channel Marketing
  • Engagement Management
  • Content Management
See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Oracle DMP.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Scale Best Practices
See all business priorities See less business priorities

Oracle DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle DMP works with different mediums / channels such as Offline. Mobile. Website etc.

Oracle DMP's features include Personalization, and SEM. and Oracle DMP support capabilities include Phone Support, 24/7 Support, AI Powered, etc. also Oracle DMP analytics capabilities include Analytics, and Custom Reports.

Reviews

"For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer ...at the right time using the right channel." - Nazlı Y

Oracle DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle DMP

Top Industries

  • Marketing and Advertising
  • Construction
  • Internet

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Oracle DMP is popular in Marketing And Advertising, Construction, and Internet and is widely used by Large Enterprise, Mid Market, and Small Business.

Oracle DMP Customer wins, Customer success stories, Case studies

What Are the key features of Oracle DMP for Campaign Management?

How does Oracle DMP address your Sending & Publishing Communications Challenges?

What makes Oracle DMP ideal for Segmentation And Targeting?

What makes Oracle DMP ideal for Identify Target Customers?

11 buyers and buying teams have used Cuspera to assess how well Oracle DMP solved their Data Management Platform needs. Cuspera uses 238 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

CUSTOMERS TESTIMONIALS
Oracle DMP testimonial

Nazlı Y

Product Lead

DoÄŸuÅŸ Marketing Services, Inc.

For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel. Testimonial By Nazlı Y
CUSTOMERS TESTIMONIALS
Oracle DMP testimonial

Nazlı Y

Product Lead

DoÄŸuÅŸ Marketing Services, Inc.

For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel. Testimonial By Nazlı Y

DMP - Oracle BlueKai : What is a Data Management Platform?

Video Thumbnail
lightning

Peers used Oracle DMP for campaign management and advertisement

Oracle DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (19)
Custom Reports

3.15/5 ★

Read Reviews (25)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (19)
Custom Reports

3.15/5 ★

Read Reviews (25)

Oracle DMP Integrations

Oracle DMP integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.46/5 ★

Read Reviews (5)
Data Import

2.25/5 ★

Read Reviews (11)

Software Failure Risk Guidance

?

for Oracle DMP

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle DMP

Oracle Corporation News

Product

Oracle Health Secures TEFCA QHIN Designation, Further Strengthening Interoperability Leadership

Oracle Health has been designated as a Qualified Health Information Network (QHIN) under the Trusted Exchange Framework and Common Agreement (TEFCA). This designation enhances Oracle's interoperability capabilities, allowing seamless health data exchange across providers, payers, and government agencies. Oracle Health Information Network, powered by Oracle Cloud Infrastructure, offers a comprehensive view of patient data, improving care delivery and reducing redundant processes.

Partnership

StorPool Storage Unveils Next-Generation HCI Software Stack Integrated with Oracle Virtualization

StorPool Storage has launched a new hyper-converged infrastructure (HCI) software stack that integrates with Oracle Virtualization, enhancing storage solutions for Oracle environments.

Partnership

Apps Associates Advances OneOracle+AI with Customers on a Cloud Journey

Apps Associates, a key Oracle partner, enhances its OneOracle+AI strategy, integrating Oracle Fusion Applications, Oracle Cloud Infrastructure, and AI to support customer cloud transformations. This approach aids organizations in modernizing workloads and activating AI-driven insights, with services now available across various sectors.

Awards

Oracle Recognized as a Leader in Two Gartner Magic Quadrant Reports Assessing Agentic Finance and AI Capabilities

Oracle has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Cloud ERP for both Service-Centric and Product-Centric Enterprises. This recognition highlights Oracle's capabilities in agentic finance, driven by Oracle Fusion Cloud ERP's AI-powered features. The platform enhances finance operations with intelligent agents, predictive insights, and streamlined processes, benefiting organizations like Hearst, Black & Veatch, and PwC.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO