Oracle Marketing Cloud Overview

Oracle-Marketing-Cloud research reveals 93% of companies report rogue cloud application usage. Automated patch management is being used by companies to combat this issue.

Use Cases

Customers recommend Engagement Management, Content Management, Campaign Management, as the business use cases that they have been most satisfied with while using Oracle Marketing Cloud.

Other use cases:

  • Communication Management
  • Workflow Management
  • Social Media Management
  • Digital Marketing
  • Account Management
  • Loyalty Management
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Oracle Marketing Cloud.

Other priorities:

  • Grow Market Share
  • Increase Sales & Revenue
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Oracle Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Marketing Cloud works with different mediums / channels such as E-Mail.

Oracle Marketing Cloud's features include Personalization, Landing Page, Dashboard, etc. and Oracle Marketing Cloud support capabilities include AI Powered, Email Support, Chat Support, etc. also Oracle Marketing Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution...." Peer review by Shriya C., Account Manager

Oracle Marketing Cloud, Outgrow, Paperflite, StoryChief, Movable Ink, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Marketing Cloud

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Oracle Marketing Cloud is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Oracle Marketing Cloud Customer wins, Customer success stories, Case studies

How can Oracle Marketing Cloud optimize your Engagement Management Workflow?

How does Oracle Marketing Cloud address your Content Management Challenges?

How does Oracle Marketing Cloud address your Campaign Management Challenges?

What makes Oracle Marketing Cloud ideal for Communication Management?

How can Oracle Marketing Cloud optimize your Workflow Management Workflow?

11 buyers and buying teams have used Cuspera to assess how well Oracle Marketing Cloud solved their Content Marketing needs. Cuspera uses 1682 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Frequently Asked Questions(FAQ)

for Oracle Marketing Cloud

What is Oracle Marketing Cloud used for?

Oracle Marketing Cloud is a Content Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Content Management and Campaign Management .

What are the top features of Oracle Marketing Cloud?

Personalization, Landing page and Dashboard are some of the top features of Oracle Marketing Cloud.

Who uses Oracle Marketing Cloud?

Oracle Marketing Cloud is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Oracle Marketing Cloud alternatives?

Outgrow, Paperflite, StoryChief and Movable Ink are popular alternatives for Oracle Marketing Cloud.

Where is Oracle Marketing Cloud located?

Oracle Marketing Cloud is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Marketing Cloud for engagement management and content management

Oracle Marketing Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.57/5 ★

Read Reviews (25)
Analytics

4.88/5 ★

Read Reviews (83)
Custom Reports

4.46/5 ★

Read Reviews (187)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.57/5 ★

Read Reviews (25)
Analytics

4.88/5 ★

Read Reviews (83)
Custom Reports

4.46/5 ★

Read Reviews (187)

Oracle Marketing Cloud Integrations

Oracle Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.57/5 ★

Read Reviews (106)
Data Export

4.11/5 ★

Read Reviews (43)

Software Failure Risk Guidance

?

for Oracle Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Marketing Cloud

Oracle Corporation News

Product

Oracle Health Secures TEFCA QHIN Designation, Further Strengthening Interoperability Leadership

Oracle Health has been designated as a Qualified Health Information Network (QHIN) under the Trusted Exchange Framework and Common Agreement (TEFCA). This designation enhances Oracle's interoperability capabilities, allowing seamless health data exchange across providers, payers, and government agencies. Oracle Health Information Network, powered by Oracle Cloud Infrastructure, offers a comprehensive view of patient data, improving care delivery and reducing redundant processes.

Partnership

StorPool Storage Unveils Next-Generation HCI Software Stack Integrated with Oracle Virtualization

StorPool Storage has launched a new hyper-converged infrastructure (HCI) software stack that integrates with Oracle Virtualization, enhancing storage solutions for Oracle environments.

Partnership

Apps Associates Advances OneOracle+AI with Customers on a Cloud Journey

Apps Associates, a key Oracle partner, enhances its OneOracle+AI strategy, integrating Oracle Fusion Applications, Oracle Cloud Infrastructure, and AI to support customer cloud transformations. This approach aids organizations in modernizing workloads and activating AI-driven insights, with services now available across various sectors.

Awards

Oracle Recognized as a Leader in Two Gartner Magic Quadrant Reports Assessing Agentic Finance and AI Capabilities

Oracle has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Cloud ERP for both Service-Centric and Product-Centric Enterprises. This recognition highlights Oracle's capabilities in agentic finance, driven by Oracle Fusion Cloud ERP's AI-powered features. The platform enhances finance operations with intelligent agents, predictive insights, and streamlined processes, benefiting organizations like Hearst, Black & Veatch, and PwC.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO