Paragone Overview

Paragone Business Manager empowers brands and agencies to achieve peak performance and save time. Productivity is increased through the platform's efficient tools.

Use Cases

Customers recommend Advertisement, Lead Tracking, Social Media Management, as the business use cases that they have been most satisfied with while using Paragone.

Other use cases:

  • Tracking & Monitoring Communications
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Business Priorities

Improve Efficiency and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Paragone.

Other priorities:

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Paragone Use-Cases and Business Priorities: Customer Satisfaction Data

Paragone works with different mediums / channels such as Social Media.

Paragone, belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Paragone Use Cases

Case Studies

Automotive

CASE STUDY Mercedes Benz

Perion's SORT technology helped Mercedes Benz boost awareness and intent for certified pre-owned vehicles. The campaign used high-impact CTV ads and dynamic creative to show local dealer offers. SORT... targeting found new and existing customers at the right time. Results included a 58% lift in CTR versus contextual targeting and a 71% lift in IR versus third-party cookies. Mercedes Benz saw a 70% increase in brand interactions.

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Retail

CASE STUDY Stop & Shop

Stop & Shop used SORT™ technology to boost in-store visits and digital metrics. The goal was to increase brand awareness and attract new and existing customers without relying on cookies. They ran ge...o-targeted, cross-screen ad campaigns with fresh creative. SORT™ outperformed 3rd party cookie targeting, delivering a 33% lift in incremental in-store visits, 84% higher page grabber CTR, and 42% more page grabber interactions. The brand saw strong results and feels ready for a cookieless future.

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Apparel & Fashion

CASE STUDY lululemon

Hivestack's programmatic digital out of home (DOOH) platform helped lululemon boost brand awareness and in-store traffic in Germany. lululemon used custom audience targeting and contextual outdoor sc...reens to reach women aged 18-34 interested in fitness and activewear. Campaigns included placements at gyms, transit stations, and marathon routes. Results included a 640% increase in brand image, 208% increase in interest, 314% increase in footfall traffic, and 4,296 modeled incremental walk-ins. lululemon's media agency Zenith praised the strategy and plans to expand it to more markets.

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Consumer Goods

CASE STUDY Helena Rubinstein

Helena Rubinstein used programmatic DOOH technology to promote their new POWERCELL Youth Reinforcing Serum. They targeted ads near their stores in Hong Kong and used custom audience tools to reach pr...emium skincare shoppers. The campaign included retargeting on other digital channels. After one month, they saw over 2.5 million impressions, a 382% increase in product awareness, a 3x uplift in store footfall, and a 231% increase in new customer recruitment.

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Food & Beverages

CASE STUDY Tecate

Perion's programmatic DOOH helped Tecate launch a new Tecate Light can and reconnect with consumers. The campaign used data-driven out-of-home ads to boost brand engagement. Over four weeks, it deliv...ered more than 5 million impressions. Brand lift results showed a 38% increase in ad recall, 13% rise in positive brand image, and 11% growth in brand preference. Tecate praised the campaign's dynamic content and audience connection.

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Consumer Electronics

CASE STUDY Samsung

Samsung used Hivestack SSP and The Trade Desk DSP for a programmatic DOOH campaign in Malaysia. They targeted consumers with dayparted, dynamic creatives on 50 digital billboards, highlighting featur...es like Samsung Wallet and Nightography. The campaign reached 2.1 million users and delivered over 3 million impressions, with ads played 43,000 times. Samsung gained insights on peak audience times and updated creatives quickly. The campaign showed the flexibility and impact of programmatic DOOH for product launches.

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Paragone Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.32/5 ★

Read Reviews (3)
Analytics

2.94/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.32/5 ★

Read Reviews (3)
Analytics

2.94/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Paragone

Top Failure Risks for Paragone

Perion Network News

Financial

Perion to Announce Second Quarter 2025 Financial Results and Progress on the Perion One Strategy - Yahoo Finance

Perion Network Ltd. will announce its second quarter 2025 financial results on August 11, 2025. The company has also terminated its shareholders' rights plan, reflecting confidence in its growth strategy, Perion One. This decision follows a significant increase in Perion's enterprise value and aims to enhance long-term shareholder value.

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Partnership

Laserwall , Perion partner on DOOH inventory strategy

Perion and Laserwall have partnered to expand Laserwall's digital screen inventory into the global programmatic marketplace. This collaboration allows advertisers to access Laserwall's 15,000 screens in urban residential buildings, offering targeted campaigns in areas like Rome and Milan. The partnership enhances Perion's SSP capabilities, integrating DOOH advertising into residential settings for precise audience targeting.

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Partnership

100M+ Shoppers, 2,200 Stores: Perion and Albertsons Launch Game-Changing Retail Media Partnership - Stock Titan

Perion and Albertsons Media Collective have formed a strategic partnership to leverage Albertsons' first-party retail data for high-impact display and digital out-of-home (DOOH) campaigns. This collaboration aims to reach over 100 million shoppers across 2,200 stores, enhancing Perion's retail media capabilities with personalized, data-driven advertising solutions.

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Product

Perion Launches SODA Next Generation AI-Powered Supply-Side Technology for Web and DOOH Designed to Increase Revenue for Publishers, and Reduce Waste for Advertisers

Perion has launched SODA, an AI-powered supply-side technology designed to enhance revenue for publishers and reduce waste for advertisers. SODA integrates with Perion's demand-side intelligence and features a smart mediation layer to optimize ad paths. Already adopted by Mediatransports, SODA aims to improve efficiency and monetization in digital and DOOH advertising.

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Perion Network Profile

Company Name

Perion Network

Company Website

https://www.perion.com/

HQ Location

26 HaRokmim st., Azrieli Holon Center, Holon, 5885849, IL

Employees

501-1000

Social

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Financials

NA