Poplar: Use-Cases, Insights and Reviews | 2025 Cuspera

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Poplar Overview

Share Local Media offers technology-driven direct mail solutions specifically designed for e-commerce brands. The platform transforms traditional direct mail into a data-backed marketing channel, allowing businesses to track and measure the effectiveness of their campaigns with precision. By integrating advanced analytics, Share Local Media provides insights that help optimize customer acquisition and retention strategies. E-commerce companies can leverage this service to create personalized and targeted mail campaigns, enhancing customer engagement and driving sales. The platform supports unique marketing goals with tailored strategies, ensuring that businesses achieve measurable results.

Use Cases

Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Poplar.

Other use cases:

Personalized Marketing
Cross Selling
Workflow Management
Direct Marketing
Lead Engagement
Social Media Marketing
Drip Marketing

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Business Priorities

Acquire Customers and Improve Visibility are the most popular business priorities that customers and associates have achieved using Poplar.

Other priorities:

Improve Digital And Social Presence
Grow Market Share
Improve Brand Engagement

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Poplar Use-Cases and Business Priorities: Customer Satisfaction Data

Poplar works with different mediums / channels such as Social Media. E-Mail. Website etc.

Poplar's features include Personalization. and Poplar support capabilities include 24/7 Support, Email Support, AI Powered, etc. also Poplar analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Reach your abandoned cart site visitors via direct mail, upload custom lists, and build any cross-sell or existing customer triggers, all with a variety of postage, speed, and cadence options...." Peer review

Poplar, belong to a category of solutions that help Print Software and Services. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Poplar offers quick creation of direct mail campaigns. Customers are engaged with dynamic, personalized mailings via an API-enabled platform.

Comprehensive Insights on Poplar Use Cases

What Are the key features of Poplar for Advertisement?

How does Poplar facilitate Engagement Management?

How can Poplar enhance your Channel Marketing process?

11+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Poplar solved their Print Software and Services needs. Cuspera uses 145 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Print Software and Services needs.

Case Studies

Restaurants

CASE STUDY Sweetgreen

SLM helped Sweetgreen use Smart Saturation direct mail to reach new customers at new store locations. Sweetgreen sent 6x11 postcards with three tear-off coupons and targeted prospects by zip code and... income. The campaign drove awareness and increased in-store offer redemptions. In March 2024, Sweetgreen achieved an average CPA of $26 and 2,100 coupon redemptions. Sweetgreen now mails up to 175,000 pieces per campaign and tests new formats to improve results.

Apparel & Fashion

CASE STUDY Primary

SLM helped Primary, an online children’s clothing company, improve their direct mail marketing. Primary struggled to find the best markets for their target audience. SLM used data analysis to identif...y top-performing markets and recommended a new market-based mailing strategy. In the first half of 2023, Primary mailed about 6 million pieces and achieved a blended CPA of $38 and an average response rate of 0.09%. The new approach helped Primary reach their marketing goals efficiently.

Insurance

CASE STUDY Lemonade

Poplar helped Lemonade personalize direct mail for their pet insurance product. Lemonade used programmatic postcards with each recipient's pet name and a matching shelter pet photo. This campaign pro...moted their Giveback program, letting customers donate to pet charities. Lemonade saw a 46% increase in policy conversions. The campaign delivered a 12x incremental ROI compared to the control creative.

Consumer Goods

CASE STUDY Manscaped

SLM helped Manscaped use direct mail to reach new customers and measure marketing impact. Manscaped wanted to break through digital noise and needed better attribution. SLM provided solo and shared m...ail solutions, plus strong data and matchback tools. Manscaped achieved a pure ROAS of 521% and an incremental ROAS of 173% in their latest campaign. SLM’s data capabilities made it easier to find the right audience and track results.

Consumer Goods

CASE STUDY Outer

SLM helped Outer run direct mail campaigns during their peak summer season. Outer wanted to get new customers and improve retargeting and cross-sell. SLM used data from past campaigns to plan a multi...-phase approach. They targeted VIP customers and timed mailings with key holidays. The spring campaign got a 5x incremental ROAS for prospecting and 14x for retention. Outer now runs campaigns year-round with strong results.

Consumer Goods

CASE STUDY OneSkin

Share Local Media helped OneSkin use direct mail to reach older customers. Before 2022, OneSkin relied on digital marketing, but it was not working for their main audience. SLM worked with OneSkin to... segment audiences and create personalized mailers. The July 2022 campaign met ROAS goals and delivered a strong response rate. OneSkin achieved a $70 cost per order and doubled their return on ad spend.