Redpoint Global CDP: Use-Cases, Insights and Reviews | 2025 Cuspera

Redpoint CDP helped a global luxury fashion company fix its complex martech setup. The company had no single view of the customer and struggled with data-driven marketing. Redpoint unified customer d...ata from many brands and regions. Now, the company has a single source of truth for over 60 million unique identities. Marketers use the platform for segmentation and better customer experiences across all channels.
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Redpoint CDP helped a $10 billion specialty retailer unify customer data and create a single customer view. The retailer struggled to identify 50 million customers and personalize marketing due to po...or data quality and disconnected systems. Redpoint CDP integrated data from all stores, enabling real-time, personalized campaigns and accurate customer matching. The solution reduced campaign creation cycle times by 75% and improved customer engagement with lights-out automation and churn response.
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Redpoint CDP helped a Fortune 20 healthcare payer and pharmacy benefits company replace their homegrown CDP. The company struggled with slow campaign creation, static segments, and IT dependence. Red...point CDP unified member data, enabled dynamic segmentation, and simplified campaign management. Within three months, campaign creation time dropped by over 50%. Marketers gained independence from IT and improved real-time member engagement.
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Redpoint CDP helped a global life science company unify customer data for better marketing. The company needed to map individuals to B2B parent accounts and create real-time customer segments. Redpoi...nt CDP enabled real-time unified profiles and precise identity resolution. The solution improved data activation, segmentation, and marketing automation. The company saw better personalization and increased operational efficiency.
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Redpoint Journey Orchestration helped a large European tour operator and airline use first-party data for better marketing. Marketers now access a single customer view without coding. They run multi-...channel campaigns and use advanced journey orchestration. The company gained better customer knowledge and cost-effective acquisition. Redpoint removed channel siloes and increased booking conversion rates with automated campaigns.
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Redpoint technology helped a large healthcare payer improve member engagement and control costs. The payer faced challenges with scattered data, slow audience building, and a complex MarTech stack. R...edpoint enabled seamless data integration, campaign automation, and real-time interactions. The payer reduced segment build time by 80% and centralized over 300 campaigns. Member activation increased with predictive recommendations and multivariant testing.
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