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ReferenceEdge: Use-Cases, Insights and Reviews | 2025 Cuspera

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Salesforce Native App for Reference Management

App Partner

ReferenceEdge Overview

Point-of-Reference offers a dynamic suite of customer marketing tools designed to streamline data maintenance and boost customer advocate lead generation. This platform excels in managing customer rewards and metrics, providing businesses with actionable insights and robust content management capabilities. Whether you're looking to harness the power of customer advocacy or refine your marketing strategy, Point-of-Reference facilitates meaningful engagement and sustained growth. The technology stands out for its ability to seamlessly integrate diverse data sources, ensuring that businesses can maintain accurate and up-to-date customer information. With a focus on generating valuable leads, this tool is ideal for companies aiming to leverage customer relationships effectively.

Use Cases

Customers recommend Content Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using ReferenceEdge.

Other use cases:

Loyalty Management
Workflow Management
Partner Marketing
Proposal & Quote Management
Lifetime Value Management
Generation Of New Leads
Collaboration

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Business Priorities

Scale Best Practices and Acquire Customers are the most popular business priorities that customers and associates have achieved using ReferenceEdge.

Other priorities:

Enhance Customer Relationships
Increase Sales & Revenue
Improve Efficiency
Establish Thought Leadership

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ReferenceEdge Use-Cases and Business Priorities: Customer Satisfaction Data

ReferenceEdge's features include Dashboard, Gamification, Rewards, etc. and ReferenceEdge support capabilities include 24/7 Support, Email Support, Chat Support, etc. also ReferenceEdge analytics capabilities include Custom Reports, and Analytics.

Reviews

"For our users, having no additional logins or credentials is key to adoption —everybody’s in Salesforce." - Lisa Kaspari

ReferenceEdge, ClientCircle, InviteReferrals, UpViral, Talkable, etc., all belong to a category of solutions that help Referral Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

ReferenceEdge is a native Salesforce app offering a comprehensive customer reference database and management system. It enhances customer reference management within Salesforce.

Popular Business Setting

for ReferenceEdge

Top Industries

Computer Software
Management Consulting
Computer & Network Security

Popular in

Enterprise
Large Enterprise
Mid Market

ReferenceEdge is popular in Computer Software, Management Consulting, and Computer & Network Security and is widely used by Enterprise, Large Enterprise, and Mid Market.

Comprehensive Insights on ReferenceEdge Use Cases

How does ReferenceEdge facilitate Content Management?

What benefits does ReferenceEdge offer for Engagement Management?

How does ReferenceEdge address your Campaign Management Challenges?

How efficiently Does ReferenceEdge manage your Loyalty Management?

Why is ReferenceEdge the best choice for Workflow Management?

20 buyers and buying teams have used Cuspera to assess how well ReferenceEdge solved their Referral Marketing needs. Cuspera uses 381 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Referral Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Lisa Kaspari Customer Reference Fulfillment Coordinator Genesys	For our users, having no additional logins or credentials is key to adoption —everybody’s in Salesforce. Testimonial By Lisa Kaspari
Sandi Montour Senior Customer Program Manager Mitel	In essence, the program adoption equates to more opportunities to showcase our customer’s success and our ability to quickly match our customers to the reference activities that are of interest to them. It’s the quintessential win-win. Leadership also appreciates the decrease in those urgent emails... trying to find a reference, and the more efficient and focused process via ReferenceEdge. Testimonial By Sandi Montour
Martha C Sr. Customer Marketing Manager SailPoint	With ReferenceEdge, users are able to self-serve, which allows the reference team to focus on recruiting new references and scaling the program. Since launch, we’ve grown from 120 reference accounts to over 700. Testimonial By Martha C

CUSTOMERS	TESTIMONIALS
Lisa Kaspari Customer Reference Fulfillment Coordinator Genesys	For our users, having no additional logins or credentials is key to adoption —everybody’s in Salesforce. Testimonial By Lisa Kaspari
Sandi Montour Senior Customer Program Manager Mitel	In essence, the program adoption equates to more opportunities to showcase our customer’s success and our ability to quickly match our customers to the reference activities that are of interest to them. It’s the quintessential win-win. Leadership also appreciates the decrease in those urgent emails... trying to find a reference, and the more efficient and focused process via ReferenceEdge. Testimonial By Sandi Montour
Martha C Sr. Customer Marketing Manager SailPoint	With ReferenceEdge, users are able to self-serve, which allows the reference team to focus on recruiting new references and scaling the program. Since launch, we’ve grown from 120 reference accounts to over 700. Testimonial By Martha C

Case Studies

Information Technology and Services

CASE STUDY Iron Mountain

ReferenceEdge helped Iron Mountain run a global customer advocacy program. Their old system was not language localized and did not integrate with Salesforce. ReferenceEdge let users submit reference ...requests and nominations in any language. The Salesforce integration made it easy to track influenced revenue and manage contacts. Custom dashboard fields helped highlight groups that provided key references.