RMC Customer Data Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Related Digital's gamification tools helped FLO, a top Turkish shoe brand, boost click-through rates to 74% during November sales. Games like Çarkıfelek, Kazı-Kazan, and Hediye Yağmuru increased cust...omer excitement and conversion rates. The strategy kept shoppers engaged and reduced attention to competitors. Gamification was used at key times for maximum impact.
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FLO needed to bring together customer data from digital and retail channels to create better marketing campaigns. Their teams had trouble working with data stored in different places. They used CDP P...rime Solutions and Related Marketing Cloud Solutions to combine and segment all their customer data. Now, they can track customers easily through one platform. They unified data from 11 million members, making all shopping data ready to use for marketing.
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Related Marketing Cloud helped D&R boost conversion rates by 98% with targeted, personalized email marketing. D&R, a leading bookseller and retailer in Turkey, used customer data to send emails based... on user interests. The solution delivered the right content at the right time, increasing customer satisfaction. D&R operates 207 stores and an online platform, benefiting from advanced marketing automation and personalization features.
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D&R used personalized emails to boost conversion rates. They saw a 98% increase in conversion rates. The emails were highly targeted. This helped them reach more customers effectively.

Related Marketing Cloud helped n11.com bring all their data into one marketing platform. The company used CRM integration, segmentation, dynamic templates, and A/B testing. They improved email and SM...S campaign management. n11.com sent more targeted and personalized content to their users. The platform made their email marketing program work better.
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