Rollick: Product updates, Customer stories, and Insights | 2026 Cuspera

Rollick’s Digital Retailing, GoRollick, Lead Nurture, and Lightspeed Lens/Score helped Southside Harley Davidson boost lead generation and sales conversion. The dealership generated over 350 leads, w...ith 30% from GoRollick and 70% from Digital Retailing. Pre-qualification leads had a 13.5% close rate. The overall sales conversion rate reached 10%. Success led to expanding Rollick’s solutions to a new location, Hampton Roads Harley Davidson. Dave Charette praised Rollick for improving lead quality, sales, and customer engagement.
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Rollick Dealer Inventory and RollickEngage tools helped one RV OEM boost sales. The OEM added real-time dealer inventory and digital retailing features to its website. Shoppers could find available u...nits, request quotes, and apply for financing online. Leads from these tools closed at a 10.39% rate, 3.1 times higher than other website leads. The OEM saw more sales and better customer engagement with Rollick's solutions.
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Rollick used the Aimbase Lead Management and Marketing Automation platform to help a global ski/wake boat manufacturer. The company had trouble finding good leads, managing them, and keeping customer...s engaged. Rollick improved the database, ran digital media campaigns, and set up a lead nurture email program. Live factory reps contacted leads and Aimbase CX collected post-purchase feedback. The manufacturer saw a 450% increase in leads over five years, an 8.3% higher close rate, and 29% of concierge-connected prospects bought a boat.
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Rollick used the Aimbase Lead Management solution to help a global powersports manufacturer fix slow and inefficient lead management. Rollick analyzed lead capture, trained over 500 dealers, and set ...up a call center for fast follow-up. The new system cut dealer lead response time from 8.5 hours to under 3 hours. Dealers quoted 90% of leads. Sales rate went up by 20%. The manufacturer saw better lead management and more sales.
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USAA Perks RV Savings Program helped a leading RV manufacturer reach new buyers. Rollick, Inc. partnered with USAA to offer exclusive RV discounts to USAA members. The program generated nearly 1,000 ...leads in 6 months, with 95% being new leads. The conversion rate was 14.8%, three times higher than other sources. Sales incrementality reached 98%, showing strong growth for the manufacturer.
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