Salesforce DMP Overview
Salesforce-DMP provides a complete customer view across marketing, commerce, sales, and service. Activation occurs across email, mobile, advertising, web, and CRM.
Use Cases
Customers recommend Advertisement, Engaging And Following Up, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Salesforce DMP.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Salesforce DMP.
Salesforce DMP Use-Cases and Business Priorities: Customer Satisfaction Data
Salesforce DMP works with different mediums / channels such as Offline.
Salesforce DMP's features include Personalization. and Salesforce DMP support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also Salesforce DMP analytics capabilities include Analytics, and Custom Reports.
Reviews
"...In today s environment, brands expect that publishers will be able to provide them with the exact slice of the audience they re trying to reach...." Peer review by Lori Tavoularis, VP, Programmatic And Platforms, Tribune Publishing
Salesforce DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Salesforce DMP
Top Industries
- Publishing
- Media Production
- Internet
Popular in
- Enterprise
- Mid Market
Salesforce DMP is popular in Publishing, Media Production, and Internet and is widely used by Enterprise, and Mid Market,
Salesforce DMP Customer wins, Customer success stories, Case studies
What makes Salesforce DMP ideal for Advertisement?
How efficiently Does Salesforce DMP manage your Engaging And Following Up?
Why is Salesforce DMP the best choice for Sending & Publishing Communications?
How can Salesforce DMP enhance your Collaboration process?
What solutions does Salesforce DMP provide for Onboarding?
11 buyers and buying teams have used Cuspera to assess how well Salesforce DMP solved their Data Management Platform needs. Cuspera uses 244 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.
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Peers used Salesforce DMP for advertisement and engaging and following up
Salesforce DMP Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (5) |
| Analytics | Read Reviews (21) |
| Custom Reports | Read Reviews (17) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (5) |
| Analytics | Read Reviews (21) |
| Custom Reports | Read Reviews (17) |
Salesforce DMP Integrations
Salesforce DMP integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Salesforce DMP
Software Failure Risk Guidance
?for Salesforce DMP
Overall Risk Meter
Top Failure Risks for Salesforce DMP
Salesforce, Inc. News
DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange
DataGroomr has updated its AI-powered data quality app on Salesforce AppExchange, introducing AI Recommendations and Live Dedupe features. These enhancements provide real-time deduplication and AI-driven insights, enabling Salesforce users to automate and improve data quality management. The app's no-code interface and adaptive AI simplify data management, enhancing data accuracy and supporting downstream analytics and AI initiatives.
Salesforces Slack to stop direct service in China, The Information reports - TipRanks
Salesforce is restricting third-party companies from long-term indexing and storing Slack messages, impacting rival enterprise AI firms like Glean. This move tightens Salesforce's control over Slack data, potentially limiting AI competitors' access.
Salesforce (CRM) Completes Informatica Acquisition - GuruFocus
Salesforce has completed its acquisition of Informatica, enhancing its AI-driven data management capabilities. The $25 per share acquisition is expected to positively impact Salesforce's financial metrics, including earnings per share and free cash flow, by the second year post-closure. This strategic move aims to bolster Salesforce's data capabilities, supporting AI operations across enterprises.
Salesforce (CRM) Signs Definitive Agreement for Acquisition of Spindle AI - Yahoo Finance
Salesforce has signed a definitive agreement to acquire Spindle AI, a platform specializing in agentic analytics. This acquisition aims to enhance Salesforce's capabilities in agent observability and self-improvement, focusing on custom analytics and ROI forecasting. The deal is expected to close in Q4 2026, pending customary conditions.
Salesforce, Inc. Profile
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
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Financials
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