Salesforce DMP Overview

Salesforce-DMP provides a complete customer view across marketing, commerce, sales, and service. Activation occurs across email, mobile, advertising, web, and CRM.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Salesforce DMP.

Other use cases:

  • Collaboration
  • Onboarding
  • Personalized Marketing
  • Engaging With Scheduling & Cadence
  • Scheduling Post To Social Media
  • Engaging On Social Media
  • Content Sharing
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Salesforce DMP.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
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Salesforce DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce DMP works with different mediums / channels such as Offline.

Salesforce DMP's features include Personalization. and Salesforce DMP support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also Salesforce DMP analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Require support team for learning tool...." Peer review by Agency in Marketing and Advertising

Salesforce DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce DMP

Top Industries

  • Publishing
  • Media Production
  • Internet

Popular in

  • Enterprise
  • Mid Market

Salesforce DMP is popular in Publishing, Media Production, and Internet and is widely used by Enterprise, and Mid Market,

Comprehensive Insights on Salesforce DMP Use Cases

How can Salesforce DMP enhance your Engaging And Following Up process?

How does Salesforce DMP address your Sending & Publishing Communications Challenges?

Why is Salesforce DMP the best choice for Collaboration?

What benefits does Salesforce DMP offer for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Salesforce DMP solved their Data Management Platform needs. Cuspera uses 244 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Case Studies

CASE STUDY Zota

Zota invested in digital labor. This led to 30% year-over-year growth. The company used digital tools to improve results. The focus was on using technology to drive business success. The investment p...aid off with strong growth numbers.

Financial Services

CASE STUDY RBC Wealth Management

Salesforce helped RBC Wealth Management bring 26 systems into one CRM platform. Advisors now have a single view of each client. Onboarding time dropped from weeks to just 24 minutes. The new digital ...experience gives clients full account visibility. Maintenance costs fell by 50%. The platform uses low-code automation and APIs to speed up innovation.

Financial Services

CASE STUDY Nexo

Agentforce helped Nexo improve crypto customer support. Nexo needed to keep up with fast changes in the crypto industry. Agentforce provided tools for better support. Nexo redefined how they help cus...tomers. The solution made support faster and more reliable.

Financial Services

CASE STUDY Prudential

Agentforce helps Prudential's retirement sales team connect better with customers and advisors. The team uses Agentforce to focus on building relationships. This leads to improved customer engagement.... The solution supports sales efforts in the financial services industry. Prudential benefits from streamlined sales processes.

Food & Beverages

CASE STUDY Uber Eats

Uber Eats used Service Cloud, MuleSoft, Tableau, and Sales Cloud to automate workflows and unify data from 30+ global systems. Agents now see all customer and merchant data in one place, saving time ...and reducing manual steps. This automation helps resolve merchant disputes and refund cases much faster. Einstein predicts case priorities, cutting triage times. Uber Eats improved agent efficiency and can now support 25 million restaurateurs and their customers worldwide.

Consumer Electronics

CASE STUDY Panasonic

Panasonic used Salesforce AI to improve its service operations. The company wanted to make service faster and more efficient. They used assistive and autonomous AI tools from Salesforce. This helped ...Panasonic transform how they deliver service. The result was better support for their customers.

lightning

Peers used Salesforce DMP for advertisement and engaging and following up

Salesforce DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.30/5 ★

Read Reviews (5)
Analytics

4.76/5 ★

Read Reviews (21)
Custom Reports

4.53/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.30/5 ★

Read Reviews (5)
Analytics

4.76/5 ★

Read Reviews (21)
Custom Reports

4.53/5 ★

Read Reviews (17)

Software Failure Risk Guidance

?

for Salesforce DMP

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce DMP

Salesforce, Inc. News

Partnership

Perficient and Salesforce Announces Strategic Partnership with Salesforce | MarketScreener

Perficient and Salesforce have formed a strategic partnership to leverage AI in transforming businesses into agentic enterprises. This collaboration aims to enhance employee performance, unify data, and accelerate decision-making. The partnership will focus on AI-first solutions like Agentforce, enabling personalized customer experiences and real-time collaboration.

Customer

Ocado Retail enlists Salesforce, Devoteam and Multiverse for its first ever AI Day event

Ocado Retail held its first AI Day, enlisting Salesforce, Devoteam, and Multiverse to participate. The event aimed to educate attendees on integrating AI into daily tasks and exploring generative AI opportunities. CEO Hannah Gibson emphasized the importance of active engagement and continuous learning in AI adoption. Salesforce's involvement highlights its role in supporting AI initiatives in the retail sector.

M&A

NTT DATA Brings EXAH Into Its Fold to Expand Salesforce Work in Middle East and Africa

NTT DATA has acquired EXAH, a Salesforce consulting firm, to enhance its Salesforce delivery capabilities in the Middle East and Africa. This acquisition aims to strengthen NTT DATA's AI-led customer experience services and expand its reach in emerging markets. EXAH's team will join NTT DATA's global Salesforce practice, providing localized support and leveraging NTT DATA's global infrastructure.

Executive

Salesforce Appoints Andreas Diantoro To Lead His Business In Indonesia - VOI

Salesforce has appointed Andreas Diantoro as the new Country Leader and President Director for Indonesia. Diantoro will lead Salesforce's strategic direction and growth in Indonesia, leveraging his experience from SAP, Dell, Microsoft, and HP. This move underscores Salesforce's commitment to expanding its presence and strengthening relationships with customers and partners in the region.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO