Salesforce DMP Overview

Salesforce-DMP provides a complete customer view across marketing, commerce, sales, and service. Activation occurs across email, mobile, advertising, web, and CRM.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Salesforce DMP.

Other use cases:

  • Collaboration
  • Onboarding
  • Personalized Marketing
  • Engaging With Scheduling & Cadence
  • Scheduling Post To Social Media
  • Engaging On Social Media
  • Content Sharing
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Salesforce DMP.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
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Salesforce DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce DMP works with different mediums / channels such as Offline.

Salesforce DMP's features include Personalization. and Salesforce DMP support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also Salesforce DMP analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We worked with HyperDrive, which implemented Salesforce as that other link in the chain from a guest satisfaction and engagement standpoint, especially when we began using AMPscript to pull in and filter our data to create personalized guest journeys...." Peer review by Pete Buscani, Executive Vice President Of Marketing, Larosa’s Family Pizzeria

Salesforce DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce DMP

Top Industries

  • Publishing
  • Media Production
  • Internet

Popular in

  • Enterprise
  • Mid Market

Salesforce DMP is popular in Publishing, Media Production, and Internet and is widely used by Enterprise, and Mid Market,

Comprehensive Insights on Salesforce DMP Use Cases

Why is Salesforce DMP the best choice for Engaging And Following Up?

How does Salesforce DMP facilitate Sending & Publishing Communications?

How can Salesforce DMP optimize your Collaboration Workflow?

What Are the key features of Salesforce DMP for Onboarding?

21+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Salesforce DMP solved their Data Management Platform needs. Cuspera uses 244 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Case Studies

Financial Services

CASE STUDY Nexo

Agentforce helped Nexo improve crypto customer support. Nexo needed to keep up with fast changes in the crypto industry. Agentforce provided tools for better support. Nexo redefined how they help cus...tomers. The solution made support faster and more reliable.

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Consumer Electronics

CASE STUDY Panasonic

Panasonic used Salesforce AI to improve its service operations. The company wanted to make service faster and more efficient. They used assistive and autonomous AI tools from Salesforce. This helped ...Panasonic transform how they deliver service. The result was better support for their customers.

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CASE STUDY Zota

Zota invested in digital labor. This led to 30% year-over-year growth. The company used digital tools to improve results. The focus was on using technology to drive business success. The investment p...aid off with strong growth numbers.

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Food & Beverages

CASE STUDY Uber Eats

Uber Eats used Service Cloud, MuleSoft, Tableau, and Sales Cloud to automate workflows and unify data from 30+ global systems. Agents now see all customer and merchant data in one place, saving time ...and reducing manual steps. This automation helps resolve merchant disputes and refund cases much faster. Einstein predicts case priorities, cutting triage times. Uber Eats improved agent efficiency and can now support 25 million restaurateurs and their customers worldwide.

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Financial Services

CASE STUDY RBC Wealth Management

Salesforce helped RBC Wealth Management bring 26 systems into one CRM platform. Advisors now have a single view of each client. Onboarding time dropped from weeks to just 24 minutes. The new digital ...experience gives clients full account visibility. Maintenance costs fell by 50%. The platform uses low-code automation and APIs to speed up innovation.

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Financial Services

CASE STUDY Prudential

Agentforce helps Prudential's retirement sales team connect better with customers and advisors. The team uses Agentforce to focus on building relationships. This leads to improved customer engagement.... The solution supports sales efforts in the financial services industry. Prudential benefits from streamlined sales processes.

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lightning

Peers used Salesforce DMP for advertisement and engaging and following up

Salesforce DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.30/5 ★

Read Reviews (5)
Analytics

4.76/5 ★

Read Reviews (21)
Custom Reports

4.53/5 ★

Read Reviews (17)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.30/5 ★

Read Reviews (5)
Analytics

4.76/5 ★

Read Reviews (21)
Custom Reports

4.53/5 ★

Read Reviews (17)

Software Failure Risk Guidance

?

for Salesforce DMP

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce DMP

Salesforce, Inc. News

Product

Salesforce Announces Agentforce for Manufacturing - Salesforce

Salesforce has launched Agentforce for Manufacturing, offering AI agents with prebuilt templates to optimize operations, enhance sales, and improve service in the manufacturing sector. This solution leverages industry-specific data to automate tasks, reduce administrative burdens, and improve efficiency. Companies like JPW Industries have already seen significant improvements in processing and case resolution times.

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Product

Salesforce Introduces New Agentforce Payment Options - Salesforce

Salesforce has introduced new payment options for its Agentforce platform, offering three distinct billing models: pay-as-you-go, pre-commit, and pre-purchase. These options provide flexibility for businesses to choose a payment method that aligns with their needs, enhancing the adoption of agentic AI. The pay-as-you-go model is available immediately, while the pre-commit option is in limited release.

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Product

Salesforce Announces Agentforce for Public Sector

Salesforce has launched Agentforce for Public Sector, an AI-driven solution enabling government agencies to deploy intelligent agents for tasks like benefits applications and code compliance. This tool aims to enhance efficiency and citizen engagement, as demonstrated by early adopters like the City of Kyle, Texas. Agentforce is available now, with additional features rolling out in October 2025.

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M&A

Salesforce has signed an agreement to acquire Waii, an enterprise-grade natural language ...

Salesforce has signed an agreement to acquire Waii, a natural language-to-SQL platform, expected to close in Q3 FY26. Waii will be integrated into Salesforce's Data Cloud, enhancing Tableau's capabilities for AI-powered data exploration. This acquisition aligns with Salesforce's strategy to deliver advanced analytics and agentic workflows across its products.

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Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

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Financials

IPO