Salesforce Journey Builder Overview

Salesforce-journey-builder helps build customer relationships through personalized marketing and automated journeys. Engagement marketing tools from Salesforce streamline this process efficiently.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Salesforce Journey Builder.

Other use cases:

  • Workflow Management
  • Social Media Marketing
  • Helpdesk Management
  • Content Curation
  • Digital Marketing
  • Campaign Management
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Scale Best Practices and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Salesforce Journey Builder.

Other priorities:

  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve ROI
  • Acquire Customers
See all business priorities See less business priorities

Salesforce Journey Builder Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Journey Builder works with different mediums / channels such as Social Media. Website. E-Mail etc.

Salesforce Journey Builder's features include Personalization, Microsites, and Feedback Surveys. and Salesforce Journey Builder support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Salesforce Journey Builder analytics capabilities include Custom Reports, and Analytics.

Reviews

"...In addition, Salesforce Journey Builder allows us to use an API as a trigger for a workflow, highlighting the existing integration of Marketing Cloud with CRM...." Peer review by Daniel d

Salesforce Journey Builder, Userlane, Unless, UpMail, ServiceRocket, etc., all belong to a category of solutions that help Customer Journey and Experience. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Journey Builder

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Non-Profit Organization Management

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Salesforce Journey Builder is popular in Hospital & Health Care, Marketing And Advertising, and Non-Profit Organization Management and is widely used by Large Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Salesforce Journey Builder Use Cases

How can Salesforce Journey Builder enhance your Sending & Publishing Communications process?

How can Salesforce Journey Builder enhance your Engagement Management process?

What benefits does Salesforce Journey Builder offer for Workflow Management?

What Are the key features of Salesforce Journey Builder for Social Media Marketing?

22+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Salesforce Journey Builder solved their Customer Journey and Experience needs. Cuspera uses 204 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.

Case Studies

Financial Services

CASE STUDY Nexo

Agentforce helped Nexo improve crypto customer support. Nexo needed to keep up with fast changes in the crypto industry. Agentforce provided tools for better support. Nexo redefined how they help cus...tomers. The solution made support faster and more reliable.

CASE STUDY Zota

Zota invested in digital labor. This led to 30% year-over-year growth. The company used digital tools to improve results. The focus was on using technology to drive business success. The investment p...aid off with strong growth numbers.

Financial Services

CASE STUDY RBC Wealth Management

Salesforce helped RBC Wealth Management bring 26 systems into one CRM platform. Advisors now have a single view of each client. Onboarding time dropped from weeks to just 24 minutes. The new digital ...experience gives clients full account visibility. Maintenance costs fell by 50%. The platform uses low-code automation and APIs to speed up innovation.

Food & Beverages

CASE STUDY Uber Eats

Uber Eats used Service Cloud, MuleSoft, Tableau, and Sales Cloud to automate workflows and unify data from 30+ global systems. Agents now see all customer and merchant data in one place, saving time ...and reducing manual steps. This automation helps resolve merchant disputes and refund cases much faster. Einstein predicts case priorities, cutting triage times. Uber Eats improved agent efficiency and can now support 25 million restaurateurs and their customers worldwide.

Financial Services

CASE STUDY Prudential

Agentforce helps Prudential's retirement sales team connect better with customers and advisors. The team uses Agentforce to focus on building relationships. This leads to improved customer engagement.... The solution supports sales efforts in the financial services industry. Prudential benefits from streamlined sales processes.

Consumer Electronics

CASE STUDY Panasonic

Panasonic used Salesforce AI to improve its service operations. The company wanted to make service faster and more efficient. They used assistive and autonomous AI tools from Salesforce. This helped ...Panasonic transform how they deliver service. The result was better support for their customers.

Video

Introduction to Journey Builder in Salesforce Marketing Cloud

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Peers used Salesforce Journey Builder for advertisement and sending & publishing communications

Salesforce Journey Builder Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.36/5 ★

Read Reviews (22)
Analytics

3.77/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.36/5 ★

Read Reviews (22)
Analytics

3.77/5 ★

Read Reviews (8)

Salesforce Journey Builder Integrations

Salesforce Journey Builder integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.27/5 ★

Read Reviews (7)
Data Export

1.95/5 ★

Read Reviews (2)

Few API Integrations for Salesforce Journey Builder

Software Failure Risk Guidance

?

for Salesforce Journey Builder

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Journey Builder

Salesforce, Inc. News

Product

Salesforce Announces Agentforce for Manufacturing - Salesforce

Salesforce has launched Agentforce for Manufacturing, offering AI agents with prebuilt templates to optimize operations, enhance sales, and improve service in the manufacturing sector. This solution leverages industry-specific data to automate tasks, reduce administrative burdens, and improve efficiency. Companies like JPW Industries have already seen significant improvements in processing and case resolution times.

Product

Salesforce Introduces New Agentforce Payment Options - Salesforce

Salesforce has introduced new payment options for its Agentforce platform, offering three distinct billing models: pay-as-you-go, pre-commit, and pre-purchase. These options provide flexibility for businesses to choose a payment method that aligns with their needs, enhancing the adoption of agentic AI. The pay-as-you-go model is available immediately, while the pre-commit option is in limited release.

Product

Salesforce Announces Agentforce for Public Sector

Salesforce has launched Agentforce for Public Sector, an AI-driven solution enabling government agencies to deploy intelligent agents for tasks like benefits applications and code compliance. This tool aims to enhance efficiency and citizen engagement, as demonstrated by early adopters like the City of Kyle, Texas. Agentforce is available now, with additional features rolling out in October 2025.

M&A

Salesforce has signed an agreement to acquire Waii, an enterprise-grade natural language ...

Salesforce has signed an agreement to acquire Waii, a natural language-to-SQL platform, expected to close in Q3 FY26. Waii will be integrated into Salesforce's Data Cloud, enhancing Tableau's capabilities for AI-powered data exploration. This acquisition aligns with Salesforce's strategy to deliver advanced analytics and agentic workflows across its products.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO