SAP CPQ Overview

SAP CPQ offers optimized pricing for complex configurations and accelerates sales through seamless CRM or ERP integration. Key benefits include AI-driven insights, speed in quote generation, and unified quote-to-cash functionality.

Use Cases

Customers recommend Proposal & Quote Management, Contract Management, Engagement Management, as the business use cases that they have been most satisfied with while using SAP CPQ.

Other use cases:

  • Workflow Management
  • Products & Pricelist Management
  • Helpdesk Management
  • Account Management
  • Revenue Cycle Management
  • Forecasting
  • Customer Feedback Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using SAP CPQ.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Improve Internal Communications
  • Improve ROI
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

SAP CPQ Use-Cases and Business Priorities: Customer Satisfaction Data

SAP CPQ works with different mediums / channels such as Mobile. Offline. Mobile App etc.

SAP CPQ's features include Recording, Calculator, Templates, etc. and SAP CPQ support capabilities include Phone Support, Chat Support, AI Powered, etc. also SAP CPQ analytics capabilities include Analytics, and Custom Reports.

Reviews

"Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, reven...ue, and billings." - Kathryn Butterfuss

SAP CPQ, Competera, Dealhub, Conga CPQ, ResponsiBid, etc., all belong to a category of solutions that help CPQ. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP CPQ

Top Industries

  • Computer Software
  • Telecommunications
  • Computer & Network Security

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

SAP CPQ is popular in Computer Software, Telecommunications, and Computer & Network Security and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on SAP CPQ Use Cases

How can SAP CPQ optimize your Proposal & Quote Management Workflow?

How does SAP CPQ address your Engagement Management Challenges?

How does SAP CPQ address your Workflow Management Challenges?

Why is SAP CPQ the best choice for Products & Pricelist Management?

21+ more Business Use Cases

31 buyers and buying teams have used Cuspera to assess how well SAP CPQ solved their CPQ needs. Cuspera uses 744 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CPQ needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, revenue, and billings. Testimonial By Kathryn Butterfuss
SAP CPQ testimonial

Dhaval Bhardwaj

Senior Vice President, Product Engineering

In Mind Cloud

We built a solution on SAP Cloud Platform that unites front-end sales and CPQ and is deeply integrated with extended and core SAP systems. We are empowering manufacturers to master sales, regardless of product complexity or cost structure. Testimonial By Dhaval Bhardwaj
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

With SAP CPQ integrated with SAP S/4HANA, there’s no waiting around for material master data to be refreshed. As soon as new product data is added to our ERP, our sales team has access to it for quotes. Testimonial By Kathryn Butterfuss
CUSTOMERS TESTIMONIALS
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, revenue, and billings. Testimonial By Kathryn Butterfuss
SAP CPQ testimonial

Dhaval Bhardwaj

Senior Vice President, Product Engineering

In Mind Cloud

We built a solution on SAP Cloud Platform that unites front-end sales and CPQ and is deeply integrated with extended and core SAP systems. We are empowering manufacturers to master sales, regardless of product complexity or cost structure. Testimonial By Dhaval Bhardwaj
SAP CPQ testimonial

Kathryn Butterfuss

SAP Solutions Architect

MediaKind Inc

With SAP CPQ integrated with SAP S/4HANA, there’s no waiting around for material master data to be refreshed. As soon as new product data is added to our ERP, our sales team has access to it for quotes. Testimonial By Kathryn Butterfuss

Case Studies

CASE STUDY FC Bayern

With the support of millions of passionate fans around the globe, the club shares the ultimate will to win every match. Together, FC Bayern and SAP innovate to shape the clubs’ success and business t...ransformation and to inspire and engage

Manufacturing

CASE STUDY Rheem Australia

Rheem Australia reduced its cost to serve by 41% using SAP Customer Experience solutions, enhancing customer interactions from manufacturing to after-sales support.

CASE STUDY Delta Air Lines

See how Delta Air Lines uses SAP SuccessFactors solutions to create personalized talent experiences for employees.

CASE STUDY Team Liquid

Team Liquid: Mining rich esports data to help players, managers, and teams compete and win

Sports

CASE STUDY FC Bayern

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

Retail

CASE STUDY ALDO

ALDO’s core e-commerce landscape lets the retailer offer shoppers the services they want, when they want them.

Video

Demystifying the SAP CPQ Process | SAP |

Video Thumbnail

Frequently Asked Questions(FAQ)

for SAP CPQ

What is SAP CPQ?

SAP CPQ is a Configure Price Quote software which can provide quotes for complex product configurations and offer optimized pricing solutions. It can be deployed on the cloud and is also accessible through any channel on any platform.

SAP CPQ is AI driven enabling automated, error free quotes helping sales reps to access through channels of their choice, enabling speed in generating large and complex proposals and supporting customer and channel specific pricing. It also enables cross and up-selling while protecting margins.

SAP CPQ key benefits include speed in complex quote generation, business insights without requiring technical expertise through embedded AI recommendations, self-learning sales price optimization processes, and streamlining of business processes with unified quote-to-cash functionality.

What is SAP CPQ used for?

SAP CPQ is a CPQ Software mainly used by its customers to Increase Sales & Revenue and Enhance Customer Relationships by Proposal & Quote Management, Contract Management and Engagement Management .

What are the top features of SAP CPQ?

Recording, Calculator and Templates are some of the top features of SAP CPQ.

Who uses SAP CPQ?

SAP CPQ is used by Computer Software, Telecommunications and Computer & Network Security among other industries.

What are SAP CPQ alternatives?

Competera, Dealhub, Conga CPQ and ResponsiBid are popular alternatives for SAP CPQ.

Where is SAP CPQ located?

SAP CPQ is headquartered at 3999 West Chester Pike, Newtown Square, PA 19073, USA.
lightning

Peers used SAP CPQ for proposal & quote management and contract management

SAP CPQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (5)
Analytics

4.58/5 ★

Read Reviews (26)
Custom Reports

3.59/5 ★

Read Reviews (36)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.23/5 ★

Read Reviews (5)
Analytics

4.58/5 ★

Read Reviews (26)
Custom Reports

3.59/5 ★

Read Reviews (36)

Software Failure Risk Guidance

?

for SAP CPQ

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP CPQ

SAP SE News

Customer

NSW expands SAP ERP consolidation to 100-plus agencies - InnovationAus.com

The New South Wales government is expanding its SAP ERP consolidation project to include over 100 agencies. This large-scale rollout aims to unify financial and HR systems across the public sector, driving operational efficiency and standardization. SAPs enterprise resource planning technology will support improved data integration and streamlined processes for NSW government agencies.

Partnership

SAP Taulia partners with PayMate for improved business payments - The Paypers

SAP Taulia formed a partnership with PayMate to enhance business payment solutions in EMEA and APAC. The integration enables suppliers on SAP Taulias platform to receive virtual card payments directly into their bank accounts. Businesses gain access to expanded payment options, including digital cards and bank transfers, supporting cross-border and local transactions while optimizing working capital and supplier payments.

Partnership

Alibaba, SAP expand cloud AI with implications for B2B ecommerce - Digital Commerce 360

SAP and Alibaba Group have expanded their strategic partnership to deliver AI-powered cloud solutions for enterprise customers in China and global markets. The collaboration integrates SAPs business applications and Alibaba Clouds AI infrastructure, enabling advanced automation, analytics, and B2B ecommerce innovation. The partnership aims to accelerate digital transformation for manufacturers, retailers, and supply chain operators, leveraging generative AI and cloud-native technologies to drive operational efficiency and new business models.[1](https://news.sap.com/2025/05/sap-alibaba-group-partner-accelerate-cloud-transformation/?utm_source=openai)[2](https://www.alibabagroup.com/en-US/document-1864187396271112192?utm_source=openai)[3](https://www.alibabacloud.com/blog/alibaba-and-sap-expand-strategic-partnership-to-bring-ai-powered-enterprise-solutions-to-china-and-global-markets_602284?utm_source=openai)

Partnership

SAP and QUT Strengthen Partnership to Drive Business Process Innovation

SAP and Queensland University of Technology (QUT) have expanded their partnership to advance business process innovation. The collaboration will drive joint research and educational initiatives, focusing on business transformation management and business process intelligence. SAP's strategic advisor, Julian Lebherz, was named QUT Industry Fellow, strengthening industry-academic ties and supporting skills development for digital transformation.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

3999 West Chester Pike, Newtown Square, PA 19073, USA

Employees

10001+

Social

Financials

IPO