SecondStreet Overview

Second Street is a digital promotions software that helps grow audiences and drive revenue through interactive contests and promotions. Features include customizable promotions, email templates, and easy integration with Upland products.

Use Cases

Customers recommend Advertisement, Engagement Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using SecondStreet.

Other use cases:

  • Social Media Management
  • Sending & Publishing Communications
  • Database Marketing
  • Lead Management
  • Workflow Management
  • Drip Marketing
  • Lead Engagement
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SecondStreet.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Shorten Ramp Up Time
See all business priorities See less business priorities

SecondStreet Use-Cases and Business Priorities: Customer Satisfaction Data

SecondStreet works with different mediums / channels such as E-Mail. Social Media. and Website.

SecondStreet's features include Contests/Quizes, Gamification, Interactive Content, etc. and SecondStreet support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also SecondStreet analytics capabilities include Analytics, and Custom Reports.

Reviews

"...With Second Street we are better able to engage the audience and potential customers...." Peer review by Ryan C, Digital Media Specialist

Peer review evidence (same sources as the product rating summary)

"...Second Street's software has been a huge driver of revenue for our station and great way to get results for our advertisers...." Peer review by Ryan P., Digital Sales Manager, Media Production
"...We are using Second Street for audience engagement and emails. ...." Peer review by Walt B., President, Media Production
"...The ideas that we have received from Second Street have been tremendous and have allowed our sales force the opportunity to create new revenue from existing accounts. ...." Peer review by Michelle K., General Sales Manager, Media Production

SecondStreet, Nimbata, NetLine Corporation, 2Ship, Gleam Platform, etc., all belong to a category of solutions that help Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SecondStreet

Top Industries

  • Publishing
  • Marketing and Advertising
  • Research

Popular in

  • Mid Market
  • Small Business
  • Enterprise

SecondStreet is popular in Publishing, Marketing And Advertising, and Research and is widely used by Mid Market, Small Business, and Enterprise.

SecondStreet Customer wins, Customer success stories, Case studies

How can SecondStreet enhance your Engagement Management process?

What solutions does SecondStreet provide for Generation Of New Leads?

What Are the key features of SecondStreet for Social Media Management?

How can SecondStreet enhance your Sending & Publishing Communications process?

11 buyers and buying teams have used Cuspera to assess how well SecondStreet solved their Demand Generation needs. Cuspera uses 579 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Generation needs.

 

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Frequently Asked Questions(FAQ)

for SecondStreet

What is SecondStreet?

Upland Second Street is a digital promotions software that helps in growing the audience and increasing revenue, through interactive contests and promotions. The software integrates easily with other Upland products especially BlueVenn, Adestra and Mobile messaging.

Second Street includes email templates for sending out invites and thank you emails to campaign participants, enabling increased conversions and maximizing campaign participation. The campaign tools include a wide variety of customizable promotions along with content, images and registration forms.

Other features include facility for incentives for email opt-ins, instant delivery of lead info to sponsors, customizable ad spots and graphics, sharing campaign details on social media, generating user profile through information from survey questionnaires, user interests tags and easy execution of promotions requiring no design or programming skills.

What is SecondStreet used for?

SecondStreet is a Demand Generation Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Advertisement, Engagement Management and Generation Of New Leads .

What are the top features of SecondStreet?

Contests/quizes, Gamification and Interactive content are some of the top features of SecondStreet.

Who uses SecondStreet?

SecondStreet is used by Publishing, Marketing And Advertising and Research among other industries.

What are SecondStreet alternatives?

Nimbata, NetLine Corporation, 2Ship and Gleam Platform are popular alternatives for SecondStreet.

Where is SecondStreet located?

SecondStreet is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.
lightning

Peers used SecondStreet for advertisement and engagement management

SecondStreet Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.90/5

Read Reviews (2)
Analytics

4.52/5

Read Reviews (6)
Custom Reports

4.29/5

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.90/5

Read Reviews (2)
Analytics

4.52/5

Read Reviews (6)
Custom Reports

4.29/5

Read Reviews (35)

Software Failure Risk Guidance

?

for SecondStreet

Overall Risk Meter

Low Medium High

Top Failure Risks for SecondStreet

Upland Software, Inc. News

Awards

Upland Software Earns 43 Badges in G2's Summer 2026 Market Reports

Upland Software received 43 badges in G2's Summer 2026 Market Reports, highlighting its strong performance and recognition across various categories.

Financial

Upland Software Reports First Quarter 2026 Financial Results

Upland Software announced its financial results for the first quarter of 2026.

Financial

Upland Software Q1 revenue falls 24%, guides 2026

Upland Software reported a 24% decline in Q1 2026 revenue to $48.7 million, primarily due to 2025 divestitures. Despite the drop, the company exceeded guidance midpoints for revenue and Adjusted EBITDA, and introduced new AI-powered products like the Upland BA Insight Platform and AI Conversational Search for Upland Panviva Sidekick. Upland also expanded its customer base, adding 107 new customers and enhancing relationships with 189 existing ones.

Financial

Upland Software to Release First Quarter 2026 Financial Results on May ...

NR Reason: The article is about the schedule for Upland Software's financial results announcement, which fits the "Financial" category, but the specific details of the financial results are not provided.

Upland Software, Inc. Profile

Company Name

Upland Software, Inc.

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Financials

PRIVATE