Segment Customer Data Infrastructure Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

Use Cases

Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.

Other use cases:

  • Loyalty Management
  • Segmentation And Targeting
  • Communication Management
  • Product Marketing
  • Training & Onboarding
  • Products & Pricelist Management
  • Campaign Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Brand Engagement
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve ROI
  • Reduce Bounce
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Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data

Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.

Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.

Reviews

"One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out..., and then send it to the appropriate places." - Grayson Bagwell

Segment Customer Data Infrastructure, Fresh Relevance, TargetBay, Barilliance, Sitecore Search, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Segment Customer Data Infrastructure

Top Industries

  • Retail
  • Hospitality
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Segment Customer Data Infrastructure Use Cases

Why is Segment Customer Data Infrastructure the best choice for Engagement Management?

Why is Segment Customer Data Infrastructure the best choice for Social Media Management?

What Are the key features of Segment Customer Data Infrastructure for Loyalty Management?

How does Segment Customer Data Infrastructure facilitate Segmentation And Targeting?

48+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Grayson Bagwell

Director of Business Development and E-Commerce

Rugs.com

One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out, and then send it to the appropriate places. Testimonial By Grayson Bagwell
Segment Customer Data Infrastructure testimonial

Anthony Hoang

CTO

CleanChoice Energy

Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang
Segment Customer Data Infrastructure testimonial

Christian Rocha Castillo

Deputy Director Ecommerce/Digital Media

Domino’s Pizza

Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop. Testimonial By Christian Rocha Castillo
CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Grayson Bagwell

Director of Business Development and E-Commerce

Rugs.com

One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out, and then send it to the appropriate places. Testimonial By Grayson Bagwell
Segment Customer Data Infrastructure testimonial

Anthony Hoang

CTO

CleanChoice Energy

Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang
Segment Customer Data Infrastructure testimonial

Christian Rocha Castillo

Deputy Director Ecommerce/Digital Media

Domino’s Pizza

Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop. Testimonial By Christian Rocha Castillo

Case Studies

COMPANY INDUSTRY CASE STUDIES
Segment Customer Data Infrastructure case study
Hospitality
Hospitality
Case Study Vacasa

Learn How Vacasa achieves 3x more guest bookings with personalized campaigns

Read More
Segment Customer Data Infrastructure case study
Information Technology and Services
Information Technology and Services
Case Study IBM

Learn How IBM scaled its customer data strategy across product lines with Segment

Read More
Segment Customer Data Infrastructure case study
Consumer Goods
Consumer Goods
Case Study CleanChoice Energy

CleanChoice Energy uses Segment to help consumers access 100% clean renewable energy

Read More

Video

The Leading Customer Data Platform.

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Frequently Asked Questions(FAQ)

for Segment Customer Data Infrastructure

What is Segment Customer Data Infrastructure?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Segment Customer Data Infrastructure used for?

Segment Customer Data Infrastructure is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Segment Customer Data Infrastructure?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Segment Customer Data Infrastructure.

Who uses Segment Customer Data Infrastructure?

Segment Customer Data Infrastructure is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Segment Customer Data Infrastructure alternatives?

Fresh Relevance, TargetBay, Barilliance and Sitecore Search are popular alternatives for Segment Customer Data Infrastructure.

Where is Segment Customer Data Infrastructure located?

Segment Customer Data Infrastructure is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Segment Customer Data Infrastructure for engagement management and advertisement

Segment Customer Data Infrastructure Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)

Software Failure Risk Guidance

?

for Segment Customer Data Infrastructure

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Customer Data Infrastructure

Twilio Inc. News

Twilio Customer Engagement Platform on AWS Marketplace Through Carahsoft

Twilio's Customer Engagement Platform is now available on the AWS Marketplace through Carahsoft, enhancing its accessibility for users.

16/03/2025 - source

Carahsoft integrates Twilio's customer engagement platform into AWS Marketplace

Carahsoft has integrated Twilio's customer engagement platform into the AWS Marketplace, enhancing accessibility for users.

12/03/2025 - source

Twilio Launches Customer Engagement Platform Availability in AWS Marketplace Through Carahsoft

Twilio has launched its Customer Engagement Platform on the AWS Marketplace through Carahsoft, expanding its availability and accessibility.

12/03/2025 - source

Twilio Inc. Feeds

Twilio: The New Age Of (GAAP) Profits (NYSE:TWLO) | Seeking Alpha

Twilio is achieving GAAP profitability, marking a significant milestone for the company.

23/03/2025 - source

Twilio Full Year 2024 Earnings: EPS Beats Expectations - Simply Wall St News

Twilio's Full Year 2024 earnings report shows revenue of $4.46 billion, a net loss of $109.4 million, and an EPS loss of $0.66, surpassing analyst expectations. The Communications segment contributed 93% of total revenue. R&D was the largest expense at $1.01 billion.

02/03/2025 - source

SecureCo's Vaughan Webster joins Twilio ANZ - Cloud - CRN Australia

Vaughan Webster from SecureCo has joined Twilio ANZ.

24/02/2025 - source

Twilio Inc. Profile

Company Name

Twilio Inc.

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO