Segment Customer Data Infrastructure Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

Use Cases

Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.

Other use cases:

  • Loyalty Management
  • Segmentation And Targeting
  • Communication Management
  • Product Marketing
  • Training & Onboarding
  • Products & Pricelist Management
  • Campaign Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Brand Engagement
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve ROI
  • Reduce Bounce
See all business priorities See less business priorities

Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data

Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.

Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.

Reviews

"We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we kno...w that any experience we want to deliver to our customers we can deliver downstream to them." - Laura Brodie

Segment Customer Data Infrastructure, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Segment Customer Data Infrastructure

Top Industries

  • Retail
  • Hospitality
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Segment Customer Data Infrastructure Customer wins, Customer success stories, Case studies

How can Segment Customer Data Infrastructure optimize your Engagement Management Workflow?

What Are the key features of Segment Customer Data Infrastructure for Social Media Management?

What benefits does Segment Customer Data Infrastructure offer for Loyalty Management?

What benefits does Segment Customer Data Infrastructure offer for Segmentation And Targeting?

9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Laura Brodie

Director of Customer Lifecycle and Growth

Ritual
We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them.

Testimonial By Laura Brodie
Segment Customer Data Infrastructure testimonial

Adam Kirk

AVP, Product Management

Pomelo Fashion
We went from a system of batched, general recommendations at a country level to a system of one-to-one recommendations based on your actions. We’ve seen a massive improvement in not only revenue generated, but also customer loyalty. Testimonial By Adam Kirk
Segment Customer Data Infrastructure testimonial

Micky Onvural

Co-President

Bonobos
As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible. Testimonial By Micky Onvural
CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Laura Brodie

Director of Customer Lifecycle and Growth

Ritual
We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them.

Testimonial By Laura Brodie
Segment Customer Data Infrastructure testimonial

Adam Kirk

AVP, Product Management

Pomelo Fashion
We went from a system of batched, general recommendations at a country level to a system of one-to-one recommendations based on your actions. We’ve seen a massive improvement in not only revenue generated, but also customer loyalty. Testimonial By Adam Kirk
Segment Customer Data Infrastructure testimonial

Micky Onvural

Co-President

Bonobos
As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible. Testimonial By Micky Onvural
 

iTWire - Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google

Fresha, a beauty and wellness booking platform, has enhanced its customer engagement by adopting Rich Communication Services (RCS) messaging, powered by Twilio and Google. This upgrade from tradition...al SMS to RCS has led to a 41.3% read rate on appointment messages and a 7.1% increase in customer reviews. Fresha's integration of Twilio's API has enabled seamless deployment of RCS, boosting customer trust and business growth.

Read on →
 

Twilio's RCS Revolution: How Fresha's Success Story Validates a High-Growth Bet for ...

Twilio's Rich Communication Services (RCS) has significantly enhanced Fresha's customer engagement, increasing read rates and operational efficiency. This success story underscores Twilio's strategic... focus on RCS, bolstered by partnerships with telecom giants like Orange and Singtel. Twilio's RCS platform offers advanced features such as AI-driven chatbots and verified sender IDs, positioning it for substantial growth in the global RCS market.

Read on →
 

Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google - Business Wire

Fresha, a global beauty and wellness booking platform, has enhanced its customer engagement by adopting Rich Communication Services (RCS) messaging powered by Twilio and Google. This upgrade from tra...ditional SMS to RCS has resulted in a 41.3% read rate on appointment messages and increased customer reviews by 7.1%. Twilio's API enabled Fresha to deploy RCS without code changes, improving engagement and customer trust.

Read on →

Nubank - Banking

Nubank uses Twilio to lead the digital-first era of banking. They wanted to improve customer engagement and support. Twilio helped Nubank connect with customers on digital channels. This made banking... easier and more secure for users. Nubank now delivers better service and faster support with Twilio.

Read on →

St. Luke’s - Hospital & Health Care

Twilio helped St. Luke’s automate their 'Shot-Line' for vaccination communication. St. Luke’s needed a better way to manage vaccine appointment requests. They used Twilio to build an automated system.... This made it easier for people to get vaccine information and schedule appointments. The new process improved communication and reduced manual work for staff.

Read on →

Cleveland Clinic - Hospital & Health Care

Cleveland Clinic uses Twilio to improve patient communication. They send 1.8 million messages monthly with a 97% delivery rate. Twilio's products help them manage SMS and voice messaging. This system... is cost-effective and easy to use. It supports patient care and communication.

Read on →

The Leading Customer Data Platform.

Video Thumbnail

Frequently Asked Questions(FAQ)

for Segment Customer Data Infrastructure

What is Segment Customer Data Infrastructure?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Segment Customer Data Infrastructure used for?

Segment Customer Data Infrastructure is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Segment Customer Data Infrastructure?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Segment Customer Data Infrastructure.

Who uses Segment Customer Data Infrastructure?

Segment Customer Data Infrastructure is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Segment Customer Data Infrastructure alternatives?

Prisync, ShopBase, Rithum Marketing Solutions and Metrilo are popular alternatives for Segment Customer Data Infrastructure.

Where is Segment Customer Data Infrastructure located?

Segment Customer Data Infrastructure is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Segment Customer Data Infrastructure for engagement management and advertisement

Segment Customer Data Infrastructure Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (17)
Analytics

4.65/5 ★

Read Reviews (451)
Custom Reports

4.53/5 ★

Read Reviews (481)

Software Failure Risk Guidance

?

for Segment Customer Data Infrastructure

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Customer Data Infrastructure

Twilio Inc. News

Product

New Twilio Interconnect Location - So Paulo

Twilio has expanded its Interconnect service to So Paulo, Brazil, enhancing its global private network connectivity. This expansion allows businesses in South America to choose optimal connectivity options, improving call quality, security, and data management through dedicated infrastructure. Twilio Interconnect offers Cross Connect, Third Party Exchange, and VPN options for secure and reliable network performance.

Read more →
Product

Twilio's Strategies for Secure AI Scaling and Risk Mitigation - WebProNews

Twilio outlines strategies for secure AI scaling, focusing on data governance, compliance with regulations like GDPR, and zero-trust architectures. The company emphasizes partnerships and talent training to mitigate risks and foster innovation. Twilio's approach includes integrating AI with existing security frameworks and leveraging partnerships to enhance security ecosystems, demonstrating its commitment to secure AI deployment across various sectors.

Read more →
Partnership

Infiflex Expands Global Reach by Joining the Twilio Partner Network - EIN Presswire

Infiflex has joined the Twilio Partner Network as an Independent Software Vendor and Implementation Partner. This collaboration enables Infiflex to integrate Twilio's communication APIs with its own solutions, enhancing customer engagement for SMBs and midmarket companies. The partnership aims to provide enterprise-grade communication tools, including programmable voice, SMS, and messaging APIs, to simplify technology for businesses.

Read more →
Product

Launch WhatsApp faster with Twilio: Senders API GA, plus Typing Indicators, Flows, and a smoother ISV experience

Twilio has announced the general availability of its WhatsApp Senders API, enhancing WhatsApp integration for businesses. This API allows for programmatic creation and management of WhatsApp senders, improving onboarding and scalability. Additional features include Typing Indicators and WhatsApp Flows, which enhance customer engagement and experience. These updates aim to streamline operations for enterprises and ISVs, offering a comprehensive platform for managing communications across multiple channels.

Read more →

Twilio Inc. Profile

Company Name

Twilio Inc.

Company Website

https://www.twilio.com/en-us

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO