Segment Customer Data Infrastructure Overview
Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.
Use Cases
Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.
Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data
Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.
Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.
Reviews
"Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop." - Christian Rocha Castillo
Segment Customer Data Infrastructure, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Segment Customer Data Infrastructure
Top Industries
- Retail
- Hospitality
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Segment Customer Data Infrastructure Use Cases
What solutions does Segment Customer Data Infrastructure provide for Engagement Management?
What Are the key features of Segment Customer Data Infrastructure for Advertisement?
How efficiently Does Segment Customer Data Infrastructure manage your Loyalty Management?
Why is Segment Customer Data Infrastructure the best choice for Segmentation And Targeting?
9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
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Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop. Testimonial By Christian Rocha Castillo |
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Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future. Testimonial By Josh Wexler |
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One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out, and then send it to the appropriate places. Testimonial By Grayson Bagwell |
CUSTOMERS | TESTIMONIALS |
---|---|
![]() Christian Rocha Castillo Deputy Director Ecommerce/Digital Media Domino’s Pizza |
Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop. Testimonial By Christian Rocha Castillo |
![]() Josh Wexler Chief Product Officer Chopra Global |
Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future. Testimonial By Josh Wexler |
![]() Grayson Bagwell Director of Business Development and E-Commerce Rugs.com |
One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out, and then send it to the appropriate places. Testimonial By Grayson Bagwell |
Case Studies
CASE STUDY Wise
CASE STUDY Vivino
CASE STUDY inDrive
CASE STUDY CPG Europe
CASE STUDY Instacart
CASE STUDY St. Luke’s
Video
The Leading Customer Data Platform.

Frequently Asked Questions(FAQ)
for Segment Customer Data Infrastructure
What is Segment Customer Data Infrastructure?
Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.
Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.
What is Segment Customer Data Infrastructure used for?
What are the top features of Segment Customer Data Infrastructure?
Who uses Segment Customer Data Infrastructure?
What are Segment Customer Data Infrastructure alternatives?
Where is Segment Customer Data Infrastructure located?
Segment Customer Data Infrastructure Competitors
Segment Customer Data Infrastructure Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (17) |
Analytics | Read Reviews (451) |
Custom Reports | Read Reviews (481) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (17) |
Analytics | Read Reviews (451) |
Custom Reports | Read Reviews (481) |
Segment Customer Data Infrastructure Integrations
Segment Customer Data Infrastructure integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Segment Customer Data Infrastructure
Software Failure Risk Guidance
?for Segment Customer Data Infrastructure
Overall Risk Meter
Top Failure Risks for Segment Customer Data Infrastructure
Twilio Inc. News
Twilio Announces Global Availability Of RCS Services, Encourages Interactive And Safe ...
Twilio has launched its Rich Communication Services (RCS) globally, enhancing business interactions with feature-rich, verified messaging. This service, integrated with Twilio's platform, allows brands to send interactive messages, improving customer engagement and trust. The launch, supported by Google, marks a significant shift in business communication, offering a seamless, secure channel for various customer interactions.
Compliance Toolkit: AI-powered support for SMS compliance
Twilio has launched the Compliance Toolkit, an AI-powered solution in public beta, designed to help businesses manage SMS compliance with regulations like the TCPA. The toolkit proactively detects potential regulatory violations, such as messaging during quiet hours or sending to opted-out recipients, and offers features like consent management and message categorization. This product aims to simplify compliance for Twilio's SMS customers, allowing them to focus on business growth.
Build an AI Voice Assistant with Twilio Voice, OpenAIs Realtime API, and Python
Twilio has released a tutorial on building an AI voice assistant using Twilio Voice, OpenAI's Realtime API, and Python. The project involves setting up a Twilio Media Stream server to process audio from phone calls, utilizing OpenAI's API for real-time responses. This integration enables fluid AI conversations, enhancing user interaction with speech-to-speech functionality.
Build Multimodal Conversational AI Experiences with Twilio and the OpenAI Realtime API
Twilio and OpenAI have collaborated to integrate OpenAI's Realtime API with Twilio's Voice API, enabling the creation of advanced multimodal conversational AI experiences. This integration allows developers to build AI voice assistants with enhanced capabilities like sentiment analysis and live translation. Twilio has released tutorials and sample applications to facilitate the use of this technology, highlighting the potential for improved customer interactions.
Twilio Inc. Profile
HQ Location
375 Beale Street, Suite 300, San Francisco, CA 94105
Employees
1001-5000
Social
Financials
IPO
How can Segment Customer Data Infrastructure optimize your Social Media Management Workflow?