Segment Customer Data Infrastructure Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

Use Cases

Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.

Other use cases:

  • Loyalty Management
  • Segmentation And Targeting
  • Communication Management
  • Product Marketing
  • Training & Onboarding
  • Products & Pricelist Management
  • Campaign Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Brand Engagement
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve ROI
  • Reduce Bounce
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Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data

Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.

Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.

Reviews

"Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable." - Anthony Hoang

Segment Customer Data Infrastructure, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Segment Customer Data Infrastructure

Top Industries

  • Retail
  • Hospitality
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Segment Customer Data Infrastructure Use Cases

How does Segment Customer Data Infrastructure facilitate Engagement Management?

Why is Segment Customer Data Infrastructure the best choice for Social Media Management?

What Are the key features of Segment Customer Data Infrastructure for Loyalty Management?

What Are the key features of Segment Customer Data Infrastructure for Segmentation And Targeting?

48+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Anthony Hoang

CTO

CleanChoice Energy

Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang
Segment Customer Data Infrastructure testimonial

Jay Nawaz

Head of Product & Platforms

MYOB

A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market. From a business point of view, we saw our trial conversion rates go up by 54%. Testimonial By Jay Nawaz
Segment Customer Data Infrastructure testimonial

Josh Wexler

Chief Product Officer

Chopra Global

Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future. Testimonial By Josh Wexler
CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Anthony Hoang

CTO

CleanChoice Energy

Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang
Segment Customer Data Infrastructure testimonial

Jay Nawaz

Head of Product & Platforms

MYOB

A single data flow got us to where we needed to be, improved our cadence of delivery, and we were better able to experiment and take new ideas to market. From a business point of view, we saw our trial conversion rates go up by 54%. Testimonial By Jay Nawaz
Segment Customer Data Infrastructure testimonial

Josh Wexler

Chief Product Officer

Chopra Global

Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future. Testimonial By Josh Wexler

Case Studies

COMPANY INDUSTRY CASE STUDIES
Segment Customer Data Infrastructure case study
Retail
Retail
Case Study Pomelo

Pomelo Fashion delivers one-to-one recommendations at scale with Segment and Amazon Personalize

Read More
Segment Customer Data Infrastructure case study
Consumer Goods
Consumer Goods
Case Study Ritual

Ritual creates optimal user journeys with Segment Personas

Read More
Segment Customer Data Infrastructure case study
Computer Software
Computer Software
Case Study MYOB

MYOB increased conversion rates by 54% with Segment

Read More

Video

The Leading Customer Data Platform.

Video Thumbnail

Frequently Asked Questions(FAQ)

for Segment Customer Data Infrastructure

What is Segment Customer Data Infrastructure?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Segment Customer Data Infrastructure used for?

Segment Customer Data Infrastructure is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Segment Customer Data Infrastructure?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Segment Customer Data Infrastructure.

Who uses Segment Customer Data Infrastructure?

Segment Customer Data Infrastructure is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Segment Customer Data Infrastructure alternatives?

Prisync, ShopBase, Rithum Marketing Solutions and Metrilo are popular alternatives for Segment Customer Data Infrastructure.

Where is Segment Customer Data Infrastructure located?

Segment Customer Data Infrastructure is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Segment Customer Data Infrastructure for engagement management and advertisement

Segment Customer Data Infrastructure Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (17)
Analytics

4.65/5

Read Reviews (451)
Custom Reports

4.53/5

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (17)
Analytics

4.65/5

Read Reviews (451)
Custom Reports

4.53/5

Read Reviews (481)

Software Failure Risk Guidance

?

for Segment Customer Data Infrastructure

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Customer Data Infrastructure

Twilio Inc. News

Twilio Introduces Generative Customer Operators to Pull Insights from Customer Calls

Twilio introduces Generative Customer Operators to extract insights from customer calls, enhancing its product offerings.

30/03/2025 - source

Twilio Customer Engagement Platform on AWS Marketplace Through Carahsoft

Twilio's Customer Engagement Platform is now available on the AWS Marketplace through Carahsoft, enhancing its accessibility for users.

16/03/2025 - source

Carahsoft integrates Twilio's customer engagement platform into AWS Marketplace

Carahsoft has integrated Twilio's customer engagement platform into the AWS Marketplace, enhancing accessibility for users.

12/03/2025 - source

Twilio Inc. Feeds

Twilio Inc (TWLO) Announces First Quarter 2025 Earnings Release - GuruFocus

Twilio Inc (TWLO) has announced its earnings release for the first quarter of 2025.

09/04/2025 - source

Twilio: The New Age Of (GAAP) Profits (NYSE:TWLO) | Seeking Alpha

Twilio is achieving GAAP profitability, marking a significant milestone for the company.

23/03/2025 - source

Twilio Full Year 2024 Earnings: EPS Beats Expectations - Simply Wall St News

Twilio's Full Year 2024 earnings report shows revenue of $4.46 billion, a net loss of $109.4 million, and an EPS loss of $0.66, surpassing analyst expectations. The Communications segment contributed 93% of total revenue. R&D was the largest expense at $1.01 billion.

02/03/2025 - source

Twilio Inc. Profile

Company Name

Twilio Inc.

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO