Segment Customer Data Infrastructure Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

Use Cases

Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.

Other use cases:

  • Loyalty Management
  • Segmentation And Targeting
  • Communication Management
  • Product Marketing
  • Training & Onboarding
  • Products & Pricelist Management
  • Campaign Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Brand Engagement
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve ROI
  • Reduce Bounce
See all business priorities See less business priorities

Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data

Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.

Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.

Reviews

"Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scal...e and across all channels." - Nikolaj Toxværd

Segment Customer Data Infrastructure, Prisync, ShopBase, Metrilo, Easy Digital Downloads, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Segment Customer Data Infrastructure

Top Industries

  • Retail
  • Hospitality
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Segment Customer Data Infrastructure Customer wins, Customer success stories, Case studies

What Are the key features of Segment Customer Data Infrastructure for Engagement Management?

How does Segment Customer Data Infrastructure facilitate Social Media Management?

How does Segment Customer Data Infrastructure facilitate Loyalty Management?

Why is Segment Customer Data Infrastructure the best choice for Segmentation And Targeting?

9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Nikolaj Toxværd

Chief Marketing Officer

The Vintage Bar

Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels. Testimonial By Nikolaj Toxværd
Segment Customer Data Infrastructure testimonial

Anthony Hoang

CTO

CleanChoice Energy

Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang
Segment Customer Data Infrastructure testimonial

Laura Brodie

Director of Customer Lifecycle and Growth

Ritual

We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them.

Testimonial By Laura Brodie
CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Nikolaj Toxværd

Chief Marketing Officer

The Vintage Bar

Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels. Testimonial By Nikolaj Toxværd
Segment Customer Data Infrastructure testimonial

Anthony Hoang

CTO

CleanChoice Energy

Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang
Segment Customer Data Infrastructure testimonial

Laura Brodie

Director of Customer Lifecycle and Growth

Ritual

We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them.

Testimonial By Laura Brodie
 

iTWire - Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google

Fresha, a beauty and wellness booking platform, has enhanced its customer engagement by adopting Rich Communication Services (RCS) messaging, powered by Twilio and Google. This upgrade from tradition...al SMS to RCS has led to a 41.3% read rate on appointment messages and a 7.1% increase in customer reviews. Fresha's integration of Twilio's API has enabled seamless deployment of RCS, boosting customer trust and business growth.

Read more →
 

Twilio's RCS Revolution: How Fresha's Success Story Validates a High-Growth Bet for ...

Twilio's Rich Communication Services (RCS) has significantly enhanced Fresha's customer engagement, increasing read rates and operational efficiency. This success story underscores Twilio's strategic... focus on RCS, bolstered by partnerships with telecom giants like Orange and Singtel. Twilio's RCS platform offers advanced features such as AI-driven chatbots and verified sender IDs, positioning it for substantial growth in the global RCS market.

Read more →
 

Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google - Business Wire

Fresha, a global beauty and wellness booking platform, has enhanced its customer engagement by adopting Rich Communication Services (RCS) messaging powered by Twilio and Google. This upgrade from tra...ditional SMS to RCS has resulted in a 41.3% read rate on appointment messages and increased customer reviews by 7.1%. Twilio's API enabled Fresha to deploy RCS without code changes, improving engagement and customer trust.

Read more →

The RealReal - Retail

The RealReal uses Twilio to personalize customer journeys. They wanted to improve engagement and deliver luxury experiences. Twilio's customer engagement platform helps them connect with shoppers acr...oss channels. The RealReal collects data based on search terms to tailor communication. This approach supports better customer experiences in the retail industry.

Read more →

Persona - Information Technology And Services

Persona uses Twilio Verify and Lookup to improve user verification. The solution helps them check user identities and prevent fraud. Data is collected based on search terms. This makes the verificati...on process safer and more reliable. Persona benefits from better security and trust for their users.

Read more →

Luma Health - Health, Wellness And Fitness

Luma Health uses Twilio to help healthcare providers improve patient care. The platform supports messaging and communication between patients and providers. This makes it easier for patients to get t...he care they need. Luma Health empowers providers to deliver better health outcomes. The solution focuses on patient engagement and communication.

Read more →

The Leading Customer Data Platform.

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Frequently Asked Questions(FAQ)

for Segment Customer Data Infrastructure

What is Segment Customer Data Infrastructure?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Segment Customer Data Infrastructure used for?

Segment Customer Data Infrastructure is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Segment Customer Data Infrastructure?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Segment Customer Data Infrastructure.

Who uses Segment Customer Data Infrastructure?

Segment Customer Data Infrastructure is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Segment Customer Data Infrastructure alternatives?

Prisync, ShopBase, Metrilo and Easy Digital Downloads are popular alternatives for Segment Customer Data Infrastructure.

Where is Segment Customer Data Infrastructure located?

Segment Customer Data Infrastructure is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Segment Customer Data Infrastructure for engagement management and advertisement

Segment Customer Data Infrastructure Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (17)
Analytics

4.65/5

Read Reviews (451)
Custom Reports

4.53/5

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (17)
Analytics

4.65/5

Read Reviews (451)
Custom Reports

4.53/5

Read Reviews (481)

Software Failure Risk Guidance

?

for Segment Customer Data Infrastructure

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Customer Data Infrastructure

Twilio Inc. News

Partnership

Infiflex Expands Global Reach by Joining the Twilio Partner Network - EIN Presswire

Infiflex has joined the Twilio Partner Network as an Independent Software Vendor and Implementation Partner. This collaboration enables Infiflex to integrate Twilio's communication APIs with its own solutions, enhancing customer engagement for SMBs and midmarket companies. The partnership aims to provide enterprise-grade communication tools, including programmable voice, SMS, and messaging APIs, to simplify technology for businesses.

Product

Launch WhatsApp faster with Twilio: Senders API GA, plus Typing Indicators, Flows, and a smoother ISV experience

Twilio has announced the general availability of its WhatsApp Senders API, enhancing WhatsApp integration for businesses. This API allows for programmatic creation and management of WhatsApp senders, improving onboarding and scalability. Additional features include Typing Indicators and WhatsApp Flows, which enhance customer engagement and experience. These updates aim to streamline operations for enterprises and ISVs, offering a comprehensive platform for managing communications across multiple channels.

M&A

Twilio buys Stytch for AI identity - SC Media

Twilio has acquired identity management provider Stytch to enhance its AI identity verification capabilities. This acquisition aims to create an intelligent identity layer for real-time trust verification between humans and AI agents, addressing the growing need for secure AI agent deployment.

Product

Integrate Twilio Flex and Microsoft Dynamics 365 with Zing

Integrate Twilio Flex and Microsoft Dynamics 365 with Zing

Twilio Inc. Profile

Company Name

Twilio Inc.

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO