Segment Customer Data Infrastructure Overview

Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.

Use Cases

Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.

Other use cases:

  • Loyalty Management
  • Segmentation And Targeting
  • Communication Management
  • Product Marketing
  • Training & Onboarding
  • Products & Pricelist Management
  • Campaign Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Brand Engagement
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve ROI
  • Reduce Bounce
See all business priorities See less business priorities

Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data

Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.

Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.

Reviews

"Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop." - Christian Rocha Castillo

Segment Customer Data Infrastructure, Prisync, ShopBase, Metrilo, Easy Digital Downloads, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Segment Customer Data Infrastructure

Top Industries

  • Retail
  • Hospitality
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Segment Customer Data Infrastructure Customer wins, Customer success stories, Case studies

How does Segment Customer Data Infrastructure address your Engagement Management Challenges?

How efficiently Does Segment Customer Data Infrastructure manage your Social Media Management?

How can Segment Customer Data Infrastructure optimize your Loyalty Management Workflow?

How does Segment Customer Data Infrastructure facilitate Segmentation And Targeting?

9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Christian Rocha Castillo

Deputy Director Ecommerce/Digital Media

Domino’s Pizza

Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop. Testimonial By Christian Rocha Castillo
Segment Customer Data Infrastructure testimonial

Inessa Lurye

VP of Product Management

Yesware

Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye
Segment Customer Data Infrastructure testimonial

Laura Brodie

Director of Customer Lifecycle and Growth

Ritual

We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them.

Testimonial By Laura Brodie
CUSTOMERS TESTIMONIALS
Segment Customer Data Infrastructure testimonial

Christian Rocha Castillo

Deputy Director Ecommerce/Digital Media

Domino’s Pizza

Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop. Testimonial By Christian Rocha Castillo
Segment Customer Data Infrastructure testimonial

Inessa Lurye

VP of Product Management

Yesware

Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works. Testimonial By Inessa Lurye
Segment Customer Data Infrastructure testimonial

Laura Brodie

Director of Customer Lifecycle and Growth

Ritual

We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them.

Testimonial By Laura Brodie
 

Twilio Lands Biggest Enterprise Deal Ever, Voice AI Up 60%

Twilio secured its largest enterprise deal ever, a nine-figure renewal with a leading marketing automation platform, highlighting its shift from a CPaaS vendor to a foundational infrastructure provid...er. The company reported a 60% YoY growth in Voice AI revenue and emphasized multi-product adoption. Twilio's full-year revenue reached $5.1 billion, marking its first year of GAAP profitability.

Read on →
 

Toyota Connected wins the race toward innovation with Twilio Flex

Toyota Connected North America (TCNA) has successfully implemented Twilio Flex to enhance its Drivelink telematics platform, improving customer and agent experiences. The integration has led to a 13%... reduction in after-call work and an 18% decrease in average monthly handle time. Twilio Flex's flexibility allows TCNA to innovate quickly, providing seamless customer service and future-proofing their technology.

Read on →
 

Intuit continues powering prosperity around the world with the help of Twilio Verify

Intuit expanded its global SMS verification capabilities by implementing Twilio Verify in over 200 countries within three months. This partnership enhanced Intuit's ability to provide secure and effi...cient authentication, achieving a 94% deliverability rate. Twilio Verify offered speed, compliance, scalability, and operational efficiency, supporting Intuit's mission to deliver financial prosperity worldwide.

Read on →

Cleveland Clinic - Hospital & Health Care - hospital & health care

Cleveland Clinic uses Twilio to improve patient communication. They send 1.8 million messages monthly with a 97% delivery rate. Twilio's products help them manage SMS and voice messaging. This system... is cost-effective and easy to use. It supports patient care and communication.

Read on →

The RealReal - Retail - Retail

The RealReal uses Twilio to personalize customer journeys. They wanted to improve engagement and deliver luxury experiences. Twilio's customer engagement platform helps them connect with shoppers acr...oss channels. The RealReal collects data based on search terms to tailor communication. This approach supports better customer experiences in the retail industry.

Read on →

Nexo

Twilio Segment helped Nexo improve marketing operations. Nexo worked with VertoDigital and Twilio Segment to collect and manage customer data. This made it easier for Nexo to run marketing campaigns.... The solution helped Nexo keep customer data in one place. Nexo can now engage customers better across channels.

Read on →

The Leading Customer Data Platform.

Video Thumbnail

Frequently Asked Questions(FAQ)

for Segment Customer Data Infrastructure

What is Segment Customer Data Infrastructure?

Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.

Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.

What is Segment Customer Data Infrastructure used for?

Segment Customer Data Infrastructure is a E-Commerce Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Advertisement and Social Media Management .

What are the top features of Segment Customer Data Infrastructure?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Segment Customer Data Infrastructure.

Who uses Segment Customer Data Infrastructure?

Segment Customer Data Infrastructure is used by Retail, Hospitality and Information Technology And Services among other industries.

What are Segment Customer Data Infrastructure alternatives?

Prisync, ShopBase, Metrilo and Easy Digital Downloads are popular alternatives for Segment Customer Data Infrastructure.

Where is Segment Customer Data Infrastructure located?

Segment Customer Data Infrastructure is headquartered at 375 Beale Street, Suite 300, San Francisco, CA 94105.
lightning

Peers used Segment Customer Data Infrastructure for engagement management and advertisement

Segment Customer Data Infrastructure Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (17)
Analytics

4.65/5

Read Reviews (451)
Custom Reports

4.53/5

Read Reviews (481)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (17)
Analytics

4.65/5

Read Reviews (451)
Custom Reports

4.53/5

Read Reviews (481)

Software Failure Risk Guidance

?

for Segment Customer Data Infrastructure

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Customer Data Infrastructure

Twilio Inc. News

Product

Quickly Prototype Twilio Apps with Claude Code Plugins

Twilio introduces the "twilio-claude-plugin," a tool for quickly prototyping Twilio applications using Anthropic's Claude Code plugins. This plugin offers a suite of AI subagents to streamline development tasks such as system design, testing, and documentation. It simplifies complex workflows, enabling developers to efficiently build Twilio apps with integrated AI assistance.

Product

Activate Warehouse Data Faster with New Advanced Audiences features in Twilio Segment

Twilio has released new features for Linked Audiences in Twilio Segment, enhancing warehouse data activation for marketers. These updates include easier audience building, faster execution, and improved observability. Key features like Entity-Based Linked Audiences and Aggregated Conditions enable marketers to build precise segments directly from warehouse data, reducing manual work and improving personalization. Early results show a 90% reduction in audience run times, enabling quicker and more efficient customer engagement.

Financial

Twilio to Announce First Quarter 2026 Results on April 30, 2026

Twilio will announce its first quarter 2026 financial results on April 30, 2026.

Financial

Twilio Q1 2026 results, call set for April 30

Twilio plans to announce its Q1 2026 financial results on April 30.

Twilio Inc. Profile

Company Name

Twilio Inc.

Year Founded

2008

HQ Location

375 Beale Street, Suite 300, San Francisco, CA 94105

Employees

1001-5000

Social

Financials

IPO