Segment Customer Data Infrastructure Overview
Segment is a CDP by Twilio, ranked #1 by IDC (2019-2022). It helps collect, clean, and activate customer data.
Use Cases
Customers recommend Engagement Management, Advertisement, Social Media Management, as the business use cases that they have been most satisfied with while using Segment Customer Data Infrastructure.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Segment Customer Data Infrastructure.
Segment Customer Data Infrastructure Use-Cases and Business Priorities: Customer Satisfaction Data
Segment Customer Data Infrastructure works with different mediums / channels such as Social Media. Facebook. E-Mail etc.
Segment Customer Data Infrastructure's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Segment Customer Data Infrastructure support capabilities include Email Support, Phone Support, AI Powered, etc. also Segment Customer Data Infrastructure analytics capabilities include Analytics, and Custom Reports.
Reviews
"It’s difficult to overstate the impact that Segment had on our ability to get to market quickly. We built a high-performing tech stack, with full integration and tracking set-up, in just a few months, and we’ve not looked back since." - Bart Schelfhout
Segment Customer Data Infrastructure, Prisync, ShopBase, Rithum Marketing Solutions, Metrilo, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Segment Customer Data Infrastructure
Top Industries
- Retail
- Hospitality
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Segment Customer Data Infrastructure is popular in Retail, Hospitality, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Segment Customer Data Infrastructure Use Cases
What benefits does Segment Customer Data Infrastructure offer for Engagement Management?
How does Segment Customer Data Infrastructure facilitate Advertisement?
What solutions does Segment Customer Data Infrastructure provide for Loyalty Management?
What makes Segment Customer Data Infrastructure ideal for Segmentation And Targeting?
48+ more Business Use Cases
9 buyers and buying teams have used Cuspera to assess how well Segment Customer Data Infrastructure solved their E-Commerce Software needs. Cuspera uses 3118 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
It’s difficult to overstate the impact that Segment had on our ability to get to market quickly. We built a high-performing tech stack, with full integration and tracking set-up, in just a few months, and we’ve not looked back since. Testimonial By Bart Schelfhout |
|
We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them. |
|
Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Bart Schelfhout Director Data Engineering Cazoo |
It’s difficult to overstate the impact that Segment had on our ability to get to market quickly. We built a high-performing tech stack, with full integration and tracking set-up, in just a few months, and we’ve not looked back since. Testimonial By Bart Schelfhout |
|
Laura Brodie Director of Customer Lifecycle and Growth Ritual |
We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our cu...stomers we can deliver downstream to them. |
|
Anthony Hoang CTO CleanChoice Energy |
Segment has given us the operating leverage we need to scale, allowing us to work smarter not harder. We’re creating real change within our organization which translates to helping more customers be more sustainable. Testimonial By Anthony Hoang |
Case Studies
CASE STUDY CPG Europe
CASE STUDY St. Luke’s
CASE STUDY Instacart
CASE STUDY Wise
CASE STUDY inDrive
CASE STUDY Vivino
Video
The Leading Customer Data Platform.
Frequently Asked Questions(FAQ)
for Segment Customer Data Infrastructure
What is Segment Customer Data Infrastructure?
Segment is a customer data platform that makes good data accessible for all teams. It helps in improving sales and revenue and enhance customer relationship.
Segment collects user events from web & mobile apps and provides a complete data toolkit to every team in the company to make real-time decisions, accelerate growth, and personalize experiences. Standardized data collection, diagnosing data quality, block bad data at the source ensures that the data is accurate in all the tools used. It builds real-time profiles and audiences by targeting the right customer with the right message at the right time.
What is Segment Customer Data Infrastructure used for?
What are the top features of Segment Customer Data Infrastructure?
Who uses Segment Customer Data Infrastructure?
What are Segment Customer Data Infrastructure alternatives?
Where is Segment Customer Data Infrastructure located?
Peers used Segment Customer Data Infrastructure for engagement management and advertisement
Segment Customer Data Infrastructure Competitors
Segment Customer Data Infrastructure Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (451) |
| Custom Reports | Read Reviews (481) |
Segment Customer Data Infrastructure Integrations
Segment Customer Data Infrastructure integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Segment Customer Data Infrastructure
Software Failure Risk Guidance
?for Segment Customer Data Infrastructure
Overall Risk Meter
Top Failure Risks for Segment Customer Data Infrastructure
Twilio Inc. News
Twilio Recognized as a Leader in the 2025 Gartner?? Magic Quadrant? for CPaaS
Twilio has been recognized as a Leader in the 2025 Gartner Magic Quadrant for CPaaS for the third consecutive year. This acknowledgment highlights Twilio's strong ability to execute and its comprehensive vision in the communications platform space. Twilio's platform supports over 335,000 active customer accounts and integrates AI and real-time data to enhance customer engagement.
Twilio Recognized as a Leader in the 2025 Gartner® Magic Quadrant for CPaaS
Twilio has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) for the third consecutive year. This recognition highlights Twilio's strong ability to execute and its comprehensive vision in delivering real-time, personalized customer engagement solutions. Twilio's platform supports over 335,000 active customer accounts and 10 million developers globally.
iTWire - Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google
Fresha, a beauty and wellness booking platform, has enhanced its customer engagement by adopting Rich Communication Services (RCS) messaging, powered by Twilio and Google. This upgrade from traditional SMS to RCS has led to a 41.3% read rate on appointment messages and a 7.1% increase in customer reviews. Fresha's integration of Twilio's API has enabled seamless deployment of RCS, boosting customer trust and business growth.
Twilio's RCS Revolution: How Fresha's Success Story Validates a High-Growth Bet for ...
Twilio's Rich Communication Services (RCS) has significantly enhanced Fresha's customer engagement, increasing read rates and operational efficiency. This success story underscores Twilio's strategic focus on RCS, bolstered by partnerships with telecom giants like Orange and Singtel. Twilio's RCS platform offers advanced features such as AI-driven chatbots and verified sender IDs, positioning it for substantial growth in the global RCS market.
Twilio Inc. Profile
HQ Location
375 Beale Street, Suite 300, San Francisco, CA 94105
Employees
1001-5000
Social
Financials
IPO
How efficiently Does Segment Customer Data Infrastructure manage your Social Media Management?